Using Social Media for
Your Nonprofit
Carol A Spencer
Web Manager

County of Morris
April 28, 2011
About me
IBM Marketing Representative
Mid-range computers: 11 years

Councilwoman/Mayor
Denville Township: 10 years

Count...
About you. How many of you…
Own a smartphone. iPhone or Android.
Have a Facebook account. Use it weekly.
Have a Twitter ac...
Let’s talk about…

• Why should you do this?
• Where should you be in the “social space”?
• How do you get started?
• How ...
Reaching All Ages
Where we spend our time online
Reaching Minorities
Today’s world…

• People scan; they don’t read
• Work and personal lives are merging
• People want information coming to t...
Social Media Revolution
Socialnomics 2011
YouTube:
http://www.youtube.com/watch?v=QzZyUaQvpdc

Flight 1549, Iran, Tunisia,...
Communications
Paradigm Shift
Your clients, constituents, donors,
employees, visitors and vendors
are mobile and using soc...
Today’s “Social Space”
Twitter

Facebook

LinkedIn

Flickr

YouTube

Gowalla

Google

Vimeo

Foursquare

Scribd

RSS Feed
...
Today’s “Social Space”
Twitter
Microblog

Facebook
Network

LinkedIn
Network

Flickr
Still Photos

YouTube
Video

Gowalla
...
Where should you be?
It depends on what you want to do
• Definitely in the major spaces
– Twitter & Facebook

• Profession...
How do you get started?
Before beginning, plan carefully.
Cicero
C 106-43 BC Great Roman Orator Politician

To be prepared...
Develop, Draw & Write a Plan
Discuss & Decide
• Where the information will originate
• Who may speak for your agency
• Whi...
Morris County’s Process
PIO
issues a
press
release

The web group uploads a
catalog or brochure to
Scribd.com

Creates in ...
Things we learned
along the way
• Use the same email address to register for all social media
• Use the same “vanity” name...
Things we learned
along the way
• Commenting by fans on your posts can’t be blocked
• Understand and comply with records r...
Finding the time
It’s a jungle out there!
Some tools to cut through the weeds
• Hootsuite
– Connects to Twitter, FB profil...
Hootsuite Dashboard
Finding the time
It’s a jungle out there!
Some tools to cut through the weeds
• Tweetdeck
– Desktop application
– Only bro...
Tweetdeck Dashboard
It’s not just one way.
It’s a conversation.
• Follow potential donors. See what they
write, what they think. Retweet their...
Is it worth it?
MorrisCountyNJ
1,450 followers
549 “fans”

MCUrgent
275 followers
571 “fans”

MorrisProsecutor
5,613 views...
Interesting Reading
• The Chronicle of Philanthropy
– Social Media From the Philanthropist's Perspective
http://philanthro...
Contact Information
Morris County NJ
Website MorrisCountyNJ.gov
Twitter Twitter.com/MorrisCountyNJ
Facebook Facebook.com/M...
Using Social Media for
Your Nonprofit
Carol A Spencer
Web Manager

County of Morris
April 28, 2011
CDC.gov/widgets
Put these on your site.
Or, make your own:
widgetbox.com
Innovative FB page
You can hire people to
write pages like this for
your FB page.
2011: Using Social Media for Your Non-Profit
2011: Using Social Media for Your Non-Profit
2011: Using Social Media for Your Non-Profit
2011: Using Social Media for Your Non-Profit
2011: Using Social Media for Your Non-Profit
2011: Using Social Media for Your Non-Profit
Upcoming SlideShare
Loading in …5
×

2011: Using Social Media for Your Non-Profit

488 views

Published on

Presentation showing how to get started with, and effectively use, social media for a non-profit agency.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
488
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2011: Using Social Media for Your Non-Profit

  1. 1. Using Social Media for Your Nonprofit Carol A Spencer Web Manager County of Morris April 28, 2011
  2. 2. About me IBM Marketing Representative Mid-range computers: 11 years Councilwoman/Mayor Denville Township: 10 years County of Morris Information Technology Website development: 14 years Web Manager / Social Media: 4 years Nonprofit Board Membership National Association of Gov’t Webmasters Morris County Prevention is Key Ayres/Knuth Farm Foundation
  3. 3. About you. How many of you… Own a smartphone. iPhone or Android. Have a Facebook account. Use it weekly. Have a Twitter account. Tweet weekly. Watch videos on YouTube. Watch TV on the computer. Have a Nook or Kindle. Pay your bills online. Subscribe to a newspaper, daily or weekly.
  4. 4. Let’s talk about… • Why should you do this? • Where should you be in the “social space”? • How do you get started? • How will you find the time? • What are the benefits? • Where can you get help?
  5. 5. Reaching All Ages
  6. 6. Where we spend our time online
  7. 7. Reaching Minorities
  8. 8. Today’s world… • People scan; they don’t read • Work and personal lives are merging • People want information coming to them • Everything is mobile • Information must be device independent • Text messaging is the #1 use of a mobile phone • 75% of the world accesses the web via phone
  9. 9. Social Media Revolution Socialnomics 2011 YouTube: http://www.youtube.com/watch?v=QzZyUaQvpdc Flight 1549, Iran, Tunisia, Egypt, Yemen Social media has changed the world…
  10. 10. Communications Paradigm Shift Your clients, constituents, donors, employees, visitors and vendors are mobile and using social media. If you aren’t, how can you reach them?
  11. 11. Today’s “Social Space” Twitter Facebook LinkedIn Flickr YouTube Gowalla Google Vimeo Foursquare Scribd RSS Feed WordPress SlideShare Skype Blogger
  12. 12. Today’s “Social Space” Twitter Microblog Facebook Network LinkedIn Network Flickr Still Photos YouTube Video Gowalla Location app Google Email, Apps Vimeo Video Foursquare Location app Scribd Documents RSS Feed Subscription WordPress Blog SlideShare Presentations Skype Phone, chat Blogger Blog
  13. 13. Where should you be? It depends on what you want to do • Definitely in the major spaces – Twitter & Facebook • Professional: – LinkedIn (or a focused network) • Marketing: get creative – YouTube / Vimeo – Foursquare / Gowalla • Public documents / images: – Scribd / SlideShare / Flickr / Picasa
  14. 14. How do you get started? Before beginning, plan carefully. Cicero C 106-43 BC Great Roman Orator Politician To be prepared is half the victory. Miguel De Cervantes 1547-1616 Spanish Novelist Dramatist Poet By failing to prepare, you are preparing to fail. Benjamin Franklin 1706-1790 American Scientist Publisher Diplomat
  15. 15. Develop, Draw & Write a Plan Discuss & Decide • Where the information will originate • Who may speak for your agency • Which applications you will use • Who will be responsible for the applications • What will be the process, the flow • What your policies will include – Employee use; Content; Commenting • How social media will be marketed • How you will engage visitors
  16. 16. Morris County’s Process PIO issues a press release The web group uploads a catalog or brochure to Scribd.com Creates in MS Word Scribd subscribers are automatically notified. Post on the website using Blogger. (Create a custom template) Scribd can automatically tweet about it. Or, use Hootsuite to tweet about it manually. Can use links and graphics, even videos in the blog post Create a video. Embed in website. Upload to YouTube. Announce with Hootsuite or via press release. Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. Website Subscribers are notified. Blogger auto-emails press releases to web group. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified. Constant Contact notifies the web group when the PIO publishes a newsletter. We tweet that in Hootsuite.
  17. 17. Things we learned along the way • Use the same email address to register for all social media • Use the same “vanity” name. Check everywhere before you lock one in. Some can’t be changed. • Create a Facebook page, not profile. Then, connect the page to an existing profile. • Secure that Facebook profile so no one can see it • Decide on a “communications tone” • Assign someone to monitor comments
  18. 18. Things we learned along the way • Commenting by fans on your posts can’t be blocked • Understand and comply with records retention laws • BACK UP (Backupify.com; Tweetake.com) • Facebook ‘Page’ comments: screen shots are the only backup method now & they’re not searchable • Have multiple administrators for each application • Never let fans / followers auto-upload photos or videos. Approve them first. (Flickr ‘groups’ allow this)
  19. 19. Finding the time It’s a jungle out there! Some tools to cut through the weeds • Hootsuite – Connects to Twitter, FB profiles & pages, LinkedIn, Foursquare, WordPress and more. – One message goes many places, all at once – Schedule messages – iPhone, iPad, Android, Blackberry apps – Free account: 5 social networks – Pro account: $5.99 / month +1 team member & unlimited social networks 20 % non-profit discount upon approval
  20. 20. Hootsuite Dashboard
  21. 21. Finding the time It’s a jungle out there! Some tools to cut through the weeds • Tweetdeck – Desktop application – Only browser app is Google Chrome – Connects to Twitter, FB profiles, LinkedIn, Foursquare, Google Buzz, MySpace – One message goes many places, all at once – Schedule messages – iPhone, iPad, Android apps – Free
  22. 22. Tweetdeck Dashboard
  23. 23. It’s not just one way. It’s a conversation. • Follow potential donors. See what they write, what they think. Retweet their stuff. • Friend/Follow nonprofit gurus, innovators & bloggers you like for ideas. Comment on their stuff. • Don’t be afraid of comments. You’ll learn a lot. Thank people for engaging. • If you make a mistake when you post, admit it. People are very forgiving. • If you don’t want to read it on the front page of the NY Times, don’t write it.
  24. 24. Is it worth it? MorrisCountyNJ 1,450 followers 549 “fans” MCUrgent 275 followers 571 “fans” MorrisProsecutor 5,613 views; 18 videos 160,879 reads 239 documents 8,815 views 82 videos 187,555 views 1,155 photos 231 subscribers 4,439 email contacts
  25. 25. Interesting Reading • The Chronicle of Philanthropy – Social Media From the Philanthropist's Perspective http://philanthropy.com/section/Social-Media/374/ • Nonprofit Tech 2.0: Social Media Guide for NP – Create custom Facebook Pages http://nonprofitorgs.wordpress.com/ • 19 Ways NP Can Use SM to Connect with donors – http://www.slideshare.net/EnergizedCopy/19-waysnonprofits-can-use-social-media-to-connect-with-donors • Nonprofit Technology Network (NTEN.org) – Resources by Topic: Social media http://www.nten.org/learn/bytopic/social+medias • Google for Nonprofits – http://www.google.com/nonprofits/
  26. 26. Contact Information Morris County NJ Website MorrisCountyNJ.gov Twitter Twitter.com/MorrisCountyNJ Facebook Facebook.com/MorrisCountyNJ YouTube YouTube.com/MorrisCountyNJ Scribd Scribd.com/MorrisCountyNJ Email CSpencer@co.Morris.NJ.US National Association of Government Webmasters Website NAGW.org Twitter Twitter.com/NAGW Facebook Facebook.com/NAGW.org GovLoop Govloop.com/group/NAGW Email Treasurer@NAGW.org
  27. 27. Using Social Media for Your Nonprofit Carol A Spencer Web Manager County of Morris April 28, 2011
  28. 28. CDC.gov/widgets Put these on your site. Or, make your own: widgetbox.com
  29. 29. Innovative FB page You can hire people to write pages like this for your FB page.

×