2009: NJSSA: Government & Social Media

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Presentation to the NJ Shared Services Association

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  • MorrisProsecutor.org/breakingnews.asp
  • Show TSA blog
  • http://www.Facebook.com/MorrisCountyNJ
    http://www.facebook.com/RoanokeCountyVirginia.Government
  • Twitter.com/MorrisCountyNJ
  • YouTube.com/MorrisCountyNJ
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  • 2009: NJSSA: Government & Social Media

    1. 1. Government & Social Media Carol A. Spencer Web Manager Morris County ITD NJSSA September 9, 2009
    2. 2. Government & Social Media • How we got here • Where is “here”? • Social media: the technologies • Putting it all together • Managing (social) media & the web • Social Media Evangelism: Sharing in every sense of the word
    3. 3. Traditional Broadcast Media Types One to Many Push Technologies: Mailings Newspapers / Magazines TV & Radio Ads One ad or press release is read by many, many people
    4. 4. A Shrinking Tech World
    5. 5. How we got here… People got busier Reading time was reduced Advertisers had to get creative Computers got personal The Internet went graphical Phones became mobile Entrepreneurs found ways to start merging devices, technologies
    6. 6. How we got here… People got busier Reading time was reduced Advertisers had to get creative Computers got personal The Internet went graphical Phones became mobile Entrepreneurs found ways to start merging devices, technologies
    7. 7. The Future: Accessing Info Accessing Information • 57 million blog readers in the US • 39% of Internet users read blogs • 35% of adult Internet users have a social networking profile (up from 8% in 2005) Going Mobile: • 11.3 million used mobile data searches in 2008 • These searches did not include phone numbers or directory assist • 35 million people use mobile web, accessing websites on their phones • 12 million people watch video on their phones Source: PewInternet.org,
    8. 8. The Future: Living on-line Getting and using information… • 75% of adults get health info online • 71% shop online • 55% bank online Key for us… • 59% visit government sites Ignore social media at your peril… • In April ’09, Twitter visits surpassed the NY Times • Twitter users increased from .5M to 7M in one year • FB grew 228% in one year, to 65M visitors • In 1998, there were 2.8M websites. Today, there are more than 100M and growing at a rate of 4 million per month. Source: PewInternet.org and http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/
    9. 9. Today, information is all in the palm of your hand You choose the information. You choose the device. How does government keep up with this dramatic change in communication?
    10. 10. Social Media: Sharing Your Message
    11. 11. Social Media Technologies • • • • • RSS Feeds Blogs Widgets Video / Photo Sharing Social Networking • • • • • Social News Sites Podcasting Wikis Virtual Worlds Mashups All of these technologies have been created for the purpose of sharing information
    12. 12. The Big Names for Government Blogger YouTube Facebook Flikr Twitter RSS Feed And some new ones…. Scribd.com UStream.tv
    13. 13. RSS Feeds - FREE An RSS Feed is a subscription. • When new information is added to a page, it is sent to subscribers instantly. • Subscribers don’t have to keep visiting a website to get information. • Subscribers decide what information they want to receive. • Subscribers decide where they want information delivered. • You know your information is being read.
    14. 14. Blogger - FREE A Blog is a Journal. • Blogging tells a story. • Allowing comments is optional. • Commenting promotes trust and communicates openness. • Blogs can contain photos or videos. • Blogs can include links to FB or other sites. • Readers feel involved, connected
    15. 15. Blogs: Conversations w/ Constituents It’s okay for government to blog. The Federal Government has more than 50.
    16. 16. Facebook - FREE Facebook is a Social Network • Post your status • Business pages have ‘fans’, not friends • Share your photos or videos • Send direct messages • Notify fans about events or meetings • Comment on anything • Facebook.com/MorrisCountyNJ
    17. 17. Twitter - FREE Twitter is a Micro-blog • 140 character limit • Sign up and “follow” posters • Post “tweets” about anything • Include links to other information • Send / receive via web or mobile device • RT (retweet) & D (direct message) & @ (public replies) • Twitter.com/MorrisCountyNJ
    18. 18. Twitter Tools • Tweetdeck.com (follow multiple Twitter accounts and Facebook) • Hootsuite.com (schedule tweets for auto-post later) • Tweetake.com (backup Twitter) • Twirl.com (follow multiple Twitter accounts) • Mashable.com (tons of twitter / social media information)
    19. 19. YouTube - FREE YouTube provides a video channel • Videos limited to 10 min. / 1GB • Record with digital camera • Embed in a website or FB • Your message unfiltered • Internet is a visual medium. Use it. • YouTube.com/MorrisCountyNJ
    20. 20. Flikr - FREE Flikr is a photo sharing site • Upload digital photos • Create sets of related photos • Tag photos with people’s names or event details • Produce slideshows • Share via email or website embed • Find others’ photos and stock photos • Flikr.com/MorrisCountyNJ (not live yet)
    21. 21. Scribd - FREE Scribd is a document sharing site • You upload (publish) documents • Reading formats: scroll, book, slideshow • Viewers comment, download, rate, print • Readers share via FB, Twitter, email or website embed • Supported formats: pdf, ppt, doc, xls • Detailed stats • Scribd.com/MorrisCountyNJ
    22. 22. UStream.tv - FREE UStream.tv streams live video • Live, interactive broadcast platform • High quality allows graphic overlays, polls, invited co-hosts • Viewers can personally interact with whomever is broadcasting • Broadcast to viewer AND viewer to viewer interaction • UStream.tv/MorrisCountyNJ (not live yet)
    23. 23. Other (Cheap) Tools • Constant Contact • Opt-in email communication • RSS Feeds • Subscriptions to your pages. • Subscribers are sent new content • Widgets • Small graphic with your info that others can put on their pages
    24. 24. Putting it all together Press Release RSS Feed Website home page Document Video Email Notification to webmaster Facebook Press Release pages Twitter
    25. 25. Managing Social Media Have Policies • Internet Terms of Use • Privacy • Accessibility • Linking • Social Networking Use • Twitter Use • Intranet Terms of Use Have Structure • Funnel all public information to one person / department • Have only one account for each tool Multiple accounts creates: – Poor branding – too many different visuals – Inconsistent message – Lost visitors, failure to share your message Have a Communications Plan that includes social media
    26. 26. Learning Social Media
    27. 27. co.morris.nj.us/learning20/resources.asp
    28. 28. Social Media Resources* RSS Feeds: feedburner.com Feed Readers: feedly.com, reader.google.com, itunes.com Blogs: blogger.com, wordpress.com Widgets: usa.gov, widgets.yahoo.com, widgetbox.com Photo Sharing: Flickr.com, webshots.com, photobucket.com Video Sharing: Youtube.com, vimeo.com, motionbox.com Live Video Streaming: UStream.tv Social Networking: Facebook.com, MySpace.com Twitter: Twitter.com *There are more companies that provide these services. This list represents solutions we have evaluated in the past.
    29. 29. Government Resources USA.gov: list of Federal blogs, widgets, and more WebContent.gov: lots of information about social media and government GovLoop.com: Social Network for government employees NAGW.org: National Association of Government Webmasters GoWProNJ.net: Gov’t Web Professionals of NJ
    30. 30. Government & Social Media Carol A. Spencer Web Manager Morris County ITD NJSSA September 9, 2009

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