Philly DoGooder Social Media Tips

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This presentation was given by ChatterBlast to local Philly DoGooder campaign participants on 12/13/2012.

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Philly DoGooder Social Media Tips

  1. 1. ChatterBlast Media is a social media strategy andmarketing firm that helps organizations reach theircurrent and potential customer communities.We work with businesses, non-profit organizationsand government entities.
  2. 2. Clients • AARP • American Public Media • Dining Out For Life International • Diana Nyad • Dex One • Integrity Staffing • National Institutes of Health • City of Philadelphia • Drexel University • Philadelphia Parking Authority • Spark Energy • SEI Investments • Reading Terminal Market • Women’s Way
  3. 3. Diana Nyad
  4. 4. Diana Nyad
  5. 5. Dining Out For Life
  6. 6. Multiple inputs and outputs
  7. 7. Information consumption is changing…
  8. 8. The power of the “re-tweet”
  9. 9. Measurement
  10. 10. Challenges & Considerations • Motivation • Noise • Connection • Reward • Over communication • Mixed messages • Fatigue
  11. 11. Sharing vs. Engagement • Information sharing • Pre-planned content • Organized • Frequency varies • Engagement • Unplanned • Quick response
  12. 12. The Content Mix – “Rule of Thirds” Sales Industry-Related Off-Topic
  13. 13. #creatingstrategy Address the unique challenges of company Monitor activity Understand the specificand analyze the data attributes of each platform
  14. 14. #activatestrategyMore videos, more photos, less focused on active participation.
  15. 15. Tools • Direct mail • Phone calls • Email • Social media • Advertising • Volunteers • Partnerships • Blogs and comments
  16. 16. Tools • Images • Memes • Infographics • Video • Testimonials • Personal stories • Emotion • Influencers
  17. 17. Tools
  18. 18. Twitter doesn’t know geography!
  19. 19. Influencers
  20. 20. Influencers
  21. 21. Tools
  22. 22. Q&A
  23. 23. Thank you! Matthew Raymatt@chatterblast.com Evan Urbaniaevan@chatterblast.com www.ChatterBlast.com @ChatterBlast

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