0
Content Marketing World:
Takeaways, Trends, and Tips

@GNGFound

Chase Howell | Digital Content Coordinator

@ChaseHowell1...
Chase Howell

Digital Content Coordinator
@ChaseHowell10

@GNGFound

Chase Howell | Digital Content Coordinator

@ChaseHow...
@GNGFound

Chase Howell | Digital Content Coordinator

@ChaseHowell10
Content Marketing World

Cleveland, Ohio | Sept. 9-11, 2013
@GNGFound

Chase Howell | Digital Content Coordinator

@ChaseH...
Main Points
•
•
•
•
•
•
•

Help not Hype
Be interesting
Become a journalist
Build your authorship
Brand preference is slip...
Help not Hype
• Be helpful to others, don’t
boost your own brand/image
• Use social media to help first,
promote company s...
• Trust is the way to win business success
• Be transparent, even with flaws
• Worry less about selling and more about tea...
Even if a customer doesn’t
fill out the “Contact Us”
form immediately,
they still may be interested.

@GNGFound

Chase How...
Be Interesting
• Competition on
social media is so
much higher
because you’re up
against personal
relationships

@GNGFound...
Make things shareable
• Make it quick
to share
• Make it easy
to share
• Make it cool
to share

@GNGFound

Chase Howell | ...
Authorship Example

@GNGFound

Chase Howell | Digital Content Coordinator

@ChaseHowell10
Authorship
• Google authorship elevates the writer
• Who the author is could be factored into rank
– Anonymous authors not...
Become a journalist
• Write a good hook
to grab reader
attention
• Provide a twist on
trending news,
localize a national
s...
Tell a story

Why?
@GNGFound

Chase Howell | Digital Content Coordinator

@ChaseHowell10
Brand preference slipping
• Consumer’s preference for marketer’s brands
has declined by average of -1.68% per year
during ...
@GNGFound

Chase Howell | Digital Content Coordinator

@ChaseHowell10
So….
• How do we separate our clients from the
crowd and make them the preferred “brand”
in their market?

@GNGFound

Chas...
Videos are a must
• 60-90 seconds and dropping
• Spend the most time/money on home page
video explaining what you do, why ...
Interesting Stats
• Consumers are
44% more likely
to engage on a
site if there are
photos
• Consumers are
85% more likely
...
A/B split testing
• Consider using Optimizely

A

@GNGFound

B

Chase Howell | Digital Content Coordinator

@ChaseHowell10
% of U.S. population that owns a smartphone

Has
smartphone

43%
57%

@GNGFound

Isn't with the
times
apparently

Chase Ho...
Questions?
•
•
•
•

chase@gngf.com
@ChaseHowell10
plus.google.com/+ChaseHowell
Connect with me on LinkedIn!

@GNGFound

Ch...
Upcoming SlideShare
Loading in...5
×

Cincinnati Copywriting & Content Professionals Meetup: Content Marketing World 2013 Takeaways

244

Published on

After visiting the Content Marketing World (http://contentmarketingworld.com/) in Cleveland this year, there were many tips, trends, and takeaways I would like to share with the Cincinnati Copywriting & Content Professionals Meetup group (http://www.meetup.com/Cincinnati-Copywriting-Content-Professionals/).

Many of the examples in the presentation are taken from presenters at the conference. I only wish to pass on the information I learned so that content professionals in Cincinnati can better their own work and businesses.

This presentation includes tips on social media, content sharing, storytelling, and blogging.

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
244
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Cincinnati Copywriting & Content Professionals Meetup: Content Marketing World 2013 Takeaways"

  1. 1. Content Marketing World: Takeaways, Trends, and Tips @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  2. 2. Chase Howell Digital Content Coordinator @ChaseHowell10 @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  3. 3. @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  4. 4. Content Marketing World Cleveland, Ohio | Sept. 9-11, 2013 @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  5. 5. Main Points • • • • • • • Help not Hype Be interesting Become a journalist Build your authorship Brand preference is slipping Videos are a must Interesting statistics @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  6. 6. Help not Hype • Be helpful to others, don’t boost your own brand/image • Use social media to help first, promote company second • Help customers solve problems in their life, not just your services @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  7. 7. • Trust is the way to win business success • Be transparent, even with flaws • Worry less about selling and more about teaching @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  8. 8. Even if a customer doesn’t fill out the “Contact Us” form immediately, they still may be interested. @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  9. 9. Be Interesting • Competition on social media is so much higher because you’re up against personal relationships @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  10. 10. Make things shareable • Make it quick to share • Make it easy to share • Make it cool to share @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  11. 11. Authorship Example @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  12. 12. Authorship • Google authorship elevates the writer • Who the author is could be factored into rank – Anonymous authors not ranking as high – Set up rel=auth • rel=pub hasn’t shown to be as effective So…market your own authorship, as well as helping your client. @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  13. 13. Become a journalist • Write a good hook to grab reader attention • Provide a twist on trending news, localize a national story, nationalize a local story. • Offer helpful, useful information @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  14. 14. Tell a story Why? @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  15. 15. Brand preference slipping • Consumer’s preference for marketer’s brands has declined by average of -1.68% per year during past decade Top 6 Brands in Highest Quintile by Category @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  16. 16. @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  17. 17. So…. • How do we separate our clients from the crowd and make them the preferred “brand” in their market? @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  18. 18. Videos are a must • 60-90 seconds and dropping • Spend the most time/money on home page video explaining what you do, why you do it • Tell a story (documentary style possibly) @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  19. 19. Interesting Stats • Consumers are 44% more likely to engage on a site if there are photos • Consumers are 85% more likely to engage on a site if there are videos @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  20. 20. A/B split testing • Consider using Optimizely A @GNGFound B Chase Howell | Digital Content Coordinator @ChaseHowell10
  21. 21. % of U.S. population that owns a smartphone Has smartphone 43% 57% @GNGFound Isn't with the times apparently Chase Howell | Digital Content Coordinator @ChaseHowell10
  22. 22. Questions? • • • • chase@gngf.com @ChaseHowell10 plus.google.com/+ChaseHowell Connect with me on LinkedIn! @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×