Cincinnati Copywriting & Content Professionals Meetup: Content Marketing World 2013 Takeaways

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After visiting the Content Marketing World (http://contentmarketingworld.com/) in Cleveland this year, there were many tips, trends, and takeaways I would like to share with the Cincinnati Copywriting & Content Professionals Meetup group (http://www.meetup.com/Cincinnati-Copywriting-Content-Professionals/).

Many of the examples in the presentation are taken from presenters at the conference. I only wish to pass on the information I learned so that content professionals in Cincinnati can better their own work and businesses.

This presentation includes tips on social media, content sharing, storytelling, and blogging.

Published in: Marketing, Business, Technology
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Cincinnati Copywriting & Content Professionals Meetup: Content Marketing World 2013 Takeaways

  1. 1. Content Marketing World: Takeaways, Trends, and Tips @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  2. 2. Chase Howell Digital Content Coordinator @ChaseHowell10 @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  3. 3. @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  4. 4. Content Marketing World Cleveland, Ohio | Sept. 9-11, 2013 @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  5. 5. Main Points • • • • • • • Help not Hype Be interesting Become a journalist Build your authorship Brand preference is slipping Videos are a must Interesting statistics @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  6. 6. Help not Hype • Be helpful to others, don’t boost your own brand/image • Use social media to help first, promote company second • Help customers solve problems in their life, not just your services @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  7. 7. • Trust is the way to win business success • Be transparent, even with flaws • Worry less about selling and more about teaching @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  8. 8. Even if a customer doesn’t fill out the “Contact Us” form immediately, they still may be interested. @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  9. 9. Be Interesting • Competition on social media is so much higher because you’re up against personal relationships @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  10. 10. Make things shareable • Make it quick to share • Make it easy to share • Make it cool to share @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  11. 11. Authorship Example @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  12. 12. Authorship • Google authorship elevates the writer • Who the author is could be factored into rank – Anonymous authors not ranking as high – Set up rel=auth • rel=pub hasn’t shown to be as effective So…market your own authorship, as well as helping your client. @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  13. 13. Become a journalist • Write a good hook to grab reader attention • Provide a twist on trending news, localize a national story, nationalize a local story. • Offer helpful, useful information @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  14. 14. Tell a story Why? @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  15. 15. Brand preference slipping • Consumer’s preference for marketer’s brands has declined by average of -1.68% per year during past decade Top 6 Brands in Highest Quintile by Category @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  16. 16. @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  17. 17. So…. • How do we separate our clients from the crowd and make them the preferred “brand” in their market? @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  18. 18. Videos are a must • 60-90 seconds and dropping • Spend the most time/money on home page video explaining what you do, why you do it • Tell a story (documentary style possibly) @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  19. 19. Interesting Stats • Consumers are 44% more likely to engage on a site if there are photos • Consumers are 85% more likely to engage on a site if there are videos @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10
  20. 20. A/B split testing • Consider using Optimizely A @GNGFound B Chase Howell | Digital Content Coordinator @ChaseHowell10
  21. 21. % of U.S. population that owns a smartphone Has smartphone 43% 57% @GNGFound Isn't with the times apparently Chase Howell | Digital Content Coordinator @ChaseHowell10
  22. 22. Questions? • • • • chase@gngf.com @ChaseHowell10 plus.google.com/+ChaseHowell Connect with me on LinkedIn! @GNGFound Chase Howell | Digital Content Coordinator @ChaseHowell10

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