Chas hermann consulting 2011

Chas Hermann Consulting “A Unique Convergence of Marketing, Finance & Strategic Acumen” MARKETING, FINANCE & STRATEGY Branding Business Planning Advertising Strategic Planning Creative Design Forecasting & Reporting Communications Pricing StrategyCampaigns/Promotions Business Analysis Product Management Merchandise Planning

Chas Hermann Consulting Twenty-five years of experience leading retail brands including: Starbucks Coffee Walt Disney Company Commerce Bank Coffee Bean & Tea Leaf Universal StudiosChas began his career as a CPA in public accounting providing services toclients in retail, wholesale, manufacturing, cable operations, film and video.He has held C-level positions in marketing, operations and supply chain aswell as senior level roles in finance, strategy, merchandising, visual display,inventory planning and procurement.His unique convergence of marketing expertise and financial experience withindustry leading experienced-based brands strongly positions Chas to leadteams in successfully delivering brand strategies, marketing plans andoperational execution that drive sales and profits!

Chas Hermann ConsultingClients:Adventure World WarsawDel TacoCoinstar / RedboxZula PatrolM&C Saatchi AdvertisingWePlayInspire EntertainmentResults:Provide thought leadership and help management execute programs to: Identify a brand’s unique position leveraging “key” customer insights Lead/Direct agencies to deliver supporting creative brand strategies Maximize media investment integrating TV, Radio, Print, Social & Online Develop promotional campaigns executing the brand at all touch points Analyze/reposition product assortments to focus brand & deliver ROI Position marketing communications to maximize sales and profits Develop reporting that links strategy to key business drivers Ensure measurable results that deliver the financial plan

Chas Hermann Consulting Contact Info: Chas Hermann Cell: 856/816-3518 Email: ChasHermann@gmail.com http://www.linkedin.com/in/chashermann

Chas hermann consulting 2011

by Chas Hermann on Nov 22, 2011

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