Twitter Marketing Guide


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A guide that will take you through the basics of Twitter, from setting up your profile and learning the lingo to analyzing your results and finding the right tools for your business.

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Twitter Marketing Guide

  1. 1. Presented By: Akmela Priya. M Charulatha. N Ishwarya. M Kanmani. E
  2. 2. Get started with Twitter Twitter is an online social networking that enables users to send and read "tweets", which are text messages limited to 140 characters. Registered users can read and post tweets, but unregistered users can only read them.
  3. 3. Features  Free database available for marketing  Can directly tweet to any member  Personal marketing tool than a brand marketing  Twitter ads are expensive comparatively
  4. 4. 5 things to have Potential Profile  Profile Pic or Brand Logo  Twitter Handle / Username  Twitter Bio  Location – City/Country  Website/Blog/Profile Link
  5. 5. Twitter Terminologies  # Hash tags - Terms that categorize your tweets and help them go beyond your followers on the Twitter.  RT Retweet – Forwarding anyone’s tweet to your followers  @ Mention a user -When someone mentions you on Twitter, it means they have used your @username in a tweet.  DM Direct Message - A direct message is a private message sent from one user to another. You can send direct messages only to those who follow you and receive them only from those you follow.
  6. 6.  Favorite – Similar to bookmark your favorites  Trends - Trends are the hot topics on Twitter based on keywords and #hashtags.  Via – When you see via @username, it usually means a link is from that user’s website or that user is the author. It is the way Twitter’s retweet button handles crediting a tweet from a specific page or website.  Twitter Chat – A Twitter chat is a discussion revolving around one #hashtag.  Twitter Lists – Twitter allows you to create lists of up to 500 people for private or public consumption.
  7. 7. Building an Audience  Once you have set up your profile and post at least 10 tweets (because no one wants to follow an empty profile), now start working on building your audience.  The first goal is to get followers who already are connected with you on other social networks or are familiar with you, your business, or your brand.  Add the official Twitter follow button on your website. This way, visitors can follow you without leaving your website. 
  8. 8.  Use the official Twitter retweet button on your posts, and make sure it is set to recommend that people follow you after they tweet your content.  Add your Twitter profile link to your email signature or any other social networking sites like your LinkedIn profile, Google+ profile , Pinterest and YouTube channel.  Let Twitter find people you know by importing your contacts on Gmail, Hotmail, Yahoo, or AOL.
  9. 9.  Use Followerwonk to discover people on Twitter with particular keywords in their profile (and/or located in specific cities, states, or countries if you operate only locally).  When you read blog posts, tweet them and include Twitter handles for the main blog owner and the author of the post. Follow both accounts.  When you interact with people on other social networks, look at their profiles to see if they have a Twitter link. If you can sneak it in to your engagement, just give them a text “I follow you on Twitter.”
  10. 10. Engaging with your Audience  The first and most important is replying to anyone who mentions your @username in a tweet or sends you a direct message.  Monitor tweets about your business by saving searches with your brand name, unique product names, and your personal name.  Ask simple questions to start engagement with your audience. Getting feedback about your products/services, you can spark a lot more engagement.  Answering to the questions of your followers can help you build even deeper relationships with them.  Speaking about latest news in your industry.
  11. 11. Advertising with Twitter If you want to get more exposure on Twitter, Twitter Ads are the way to go. You have three types of ad opportunities based on your budget.  Promoted Tweets - Promoted Tweets – Spread the reach of your messages on Twitter by promoting your tweets. Promoted tweets show up for targeted users in a variety of places, including the top of their tweet streams. Also, these Tweets are moved to the top of tweets on your profile & any media elements you share, such as videos, are expanded automatically.
  12. 12.  Promoted Accounts - Grow your followers with Promoted Accounts. Promoted Accounts show up in the left sidebar on Twitter under suggested follows to your targeted users as well as in the suggestions Twitter offers when you follow a similar account.  Promoted Trends - For brands with large budgets, Promoted Trends allows you to put a branded hashtag trend at the top of Trending Topics. This option is rumored to cost as much as $100K per day.
  13. 13. Enhancing Twitter account with online tools  Followerwonk – It will help you find people to connect with on Twitter based on keywords in their bio and location. You can sort or filter results by number of followers, number they are following, and tweets along with their authority score.  Buffer – Buffer allows you to schedule updates for your Twitter, Facebook, and LinkedIn profiles. Simply create a schedule and Buffer will send them out to your selected accounts in the time slots you allotted.