PR2.0, Corporate branding through accurate messaging-ms972003


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PR2.0, Corporate branding through accurate messaging-ms972003

  1. 2. <ul><li>So you speak? Do you communicate right? </li></ul><ul><li>What do your clients perceive of you? </li></ul><ul><ul><li>Brand perception assessment </li></ul></ul><ul><ul><li>Brands do FAIL! </li></ul></ul><ul><li>Messaging and Communication! </li></ul><ul><li>Social Media – YOU 2.0 </li></ul><ul><ul><li>Branding (personal, business) </li></ul></ul><ul><ul><li>Clients </li></ul></ul><ul><li>Your CULT </li></ul><ul><li>Who listens when everyone speaks? What do businesses have to do? </li></ul><ul><li>Its no more your product, its your customers! They know how to drive, just give them the car, don’t play around with keys…YOU’re LOSING TIME! </li></ul>
  2. 3. <ul><li>You are a great communicator, people listen to you! </li></ul><ul><li>You know the nuances, how-when-why to talk </li></ul><ul><li>You know what your clients want </li></ul><ul><li>You know the A-B-C’s </li></ul><ul><li>Why do you give an apple when an Orange is asked for? </li></ul><ul><li>Is your corporate communications perceived by your clients the right way? </li></ul><ul><li>Do you know what your end consumers think of you? </li></ul><ul><li>Are you reaching out? Is your Brand positioned right? </li></ul>
  3. 6. Stage One: Identify the appropriate target audience for the brand perception assessment (purchaser, channel partner or both) together with you. Establish the information objectives and variables that impact brand perception among these audiences. Create the question frameworks tailored to different audiences as needed. Stage Two: Execute interviews with clients and end consumers to understand their perception of the brand. Gather qualitative insight as well as quantitative data. Stage Three: Synthesize the qualitative insights from interviews and quantitative data from surveys. Identify the key elements that impact overall brand perception. Evaluate your brand position relative to competitors. Benchmark specific variables of brand perception to enable you to monitor changes in brand perception over time.
  4. 7. Stage Four: Present practical recommendations to enhance or modify brand perception. Identify the strengths and weaknesses that differentiate your brand and how this impacts the purchase decision. Identify MESSAGING & COMMUNICATION, potential new products and service or product extensions that can enhance your brand perception.
  5. 8. What do you convey? Which medium do you use? How are sales affected my altering the message? Is content just words? Give it to them…they WANT it! Its PULL now… PUSH messaging was phase I
  6. 9. How do you convey by PULLing? Explore NEW MEDIA platforms…del.ici.ous tools!!
  7. 10. <ul><li>Its all about knowing each other!! </li></ul><ul><li>Market research </li></ul><ul><li>Feedback </li></ul><ul><li>Sales </li></ul><ul><li>Its all there – PRESENT! Don’t Lose it! </li></ul>Be PRESEnT – Be FUTURE ProOf! Personal Brand and Corporate Branding
  8. 11. That’s what firefox did to IE…no one is running away with your IP…
  9. 14. Its all there in the open…Evident…your clients are intelligent…
  10. 15. Lets Collaborate and Share to create new rules in PR 2.0!
  11. 16. http:// Presentation By: CharuBajaj PR 2.0,Messaging and Communication Evangelist Contribution By : Paritosh Sharma Social Media Market Evangelist