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Charter College Career Services: How to Set up a LinkedIn Profile
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Charter College Career Services: How to Set up a LinkedIn Profile



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  • 1. LinkedIn 101: How to Setup Your LinkedIn Profile
    Charter College Career Services
  • 2. Overview
    • Signing up with LinkedIn
    • 3. Creating your profile
    • 4. Optimizing your profile
    • 5. LinkedIn basic checklist
  • 6. Step 1: Signing Up
    Go to http://www.LinkedIn.com
    Fill out the following information and click “Join Now”
  • 7. Step 2: Creating a Profile
    Many people that have LinkedIn profiles only complete one or two sections
    You will benefit from including as much information as you can
    LinkedIn gives you the ability to upload your resume; however, it is best that you manually fill this information in yourself
    Completing your profile is essential for many reasons:
    Shows employers that you are knowledgeable and that they can trust your judgment when referring graduates of Charter College
    Gives employers and hiring managers a chance to find you
    Make sure you upload a professional looking photo
    Gives employers an opportunity to put a face to your name and resume
    This is not the place to include your pets, family members, friends, etc.
  • 8. Step 2: Creating a Profile (cont.)
    Headline:Appears directly underneath your name and is one of the most important pieces of your LinkedIn profile
    This affects how people will find and classify you
    Include keywords so you can easily be found
    *Note: These keywords greatly influence SEO and how you are found by a search engine. There is a character limit of 120.
    Photo:A photo gives you more credibility. It also allows people you have networked with in the past to quickly identify you. It is important that your photo is appropriate. Make it look as professional as you can.
    Summary: By stating your professional experience and goals, others can learn quickly about your background.
    Specialties:List your areas of expertise. Use keywords in this area.
    Experience: This section is listed in chronological order. Your position descriptions should briefly explain your main responsibilities and accomplishments.
    Education: This area is also listed in chronological order. This area can open
    up valuable connections.
  • 9. Headline
    Current/past experience
  • 10. Step 3: Optimizing Your Profile for Search Engine Purposes
    There are two areas on your LinkedIn profile that can be modified for better visibility on search engines:
    Public Profile
  • 11. Step 3: Optimizing Your Profile for Search Engine Purposes (cont.)
    Once logged into your account, click on “Profile” and then click “Edit Profile”
    2. Click “Edit” next to the “Websites” section
  • 12. Step 3: Optimizing Your Profile for Search Engine Purposes (cont.)
    3. On the drop down menu for “Websites,” choose “Other”
    Type in the actual name of the website and the URL (if you have a personal blog or a portfolio site, this is where you would put that)
  • 13. 4. Back on your “Edit Profile” tab, click “Edit” next to your Public Profile URL
    5. From there you can change it to your first and last name
    - If that is already taken, try adding in your middle initial
    Step 3: Optimizing Your Profile for Search Engine Purposes (cont.)
  • 14. LinkedIn Profile: Basic Checklist