Getting The Most Out Of Social Media For


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For those who are keen to learn about the basics of Social Media and developing a plan for your small business.

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Getting The Most Out Of Social Media For

  1. 1. Getting the Most Out of Social Media for Your Business<br />Charmony Lai<br /><br /><br />
  2. 2. Topics to Cover<br />What is thing called Social Media?<br />Different types of social media and tools available.<br />Develop a social media strategyyour business.<br />
  3. 3. Background<br />Online Marketing Specialist at Custom House, a Western Union Company<br />Develops and executes online marketing campaigns using paid search, inclusions and Social Media<br />BComm. – University of Victoria<br />
  4. 4. What is Social Media?<br />Social media are websites or tools where works of user-created video, audio, text or multimedia are published and shared in a social environment, such as a blog, wiki, video hosting site and social networks.<br />Source: The Social Media Guide<br />
  5. 5. Social Media Types and Tools<br />Publishing <br /><ul><li>Content type
  6. 6. E.g. Wikis, website content , blog posts, video</li></ul>Sharing<br /><ul><li>Channels to disseminate your original content
  7. 7. Stumble Upon, Delicious, Digg</li></li></ul><li>Social Media Types and Tools (cont.)<br />Networking<br /><ul><li>Tools to connect with peers, prospects and customers
  8. 8. E.g. Facebook, LinkedIn, Twitter, Momjunction</li></li></ul><li>Why Develop a Social Media Strategy?<br />If you find yourself asking these questions, you need a SM strategy. <br />“Everyone is on Twitter, I must be on Twitter too?”<br />“I’ve tweeted and posted some links on Facebook. Now what?”<br />“What I’m really getting out of this?”<br />
  9. 9. Campaign Fail<br />Skittles<br />
  10. 10. Step 1 - Determine Your Goal<br />You are investing time, money and resources. What do you want to achieve in return?<br />- Market product/ service offering?<br />- Extend your marketing footprint?<br />- Branding and PR?<br />
  11. 11. Step 2 - Research<br />Know your customer<br />- Who are there? Business or individuals?<br />- Needs/ pain points<br />- How does your product benefit them?<br />* Important: Think benefits, not features. <br />- Who are their influencers and where do they ‘hang out’ online?<br />
  12. 12. Step 3 – Set a Strategy<br />Common mistake – Identifying tools before setting a social media strategy<br />Goal vs. Strategy<br /><ul><li>Goal = What
  13. 13. Strategy = How</li></li></ul><li>Step 3 – Set a Strategy (cont.)<br />Goal: Promote my product online<br />Strategy: <br />To promote my product by educating my audience on a business subject.<br />Use customer pain points to determine business subject<br />Identify publishing methodology. Maybe a blog post or a video.<br />
  14. 14. Step 4 – Find the Right Tools<br />Twitter<br /><ul><li>Twitter Search: Listen to conversations.
  15. 15. URL shortener. Maximize your 140 characters.
  16. 16. Twubs for hash tags: Create trending topics so that your tweet is easily searchable. </li></ul>L<br /><ul><li>Largest online professional network.
  17. 17. People Search, Company and Questions & Answers.
  18. 18. Allows you link your blog and twitter into your profile.</li></li></ul><li>Step 4 – Find the Right Tools (cont.)<br />
  19. 19. Step 4 – Find the Right Tools (cont.)<br />Facebook<br /><ul><li>Useful when marketing to individuals and younger demographic
  20. 20. Provides you with a business profile and link credit to your profile
  21. 21. Pages feature allow you to send updates to all fans and get published on their newsfeed.</li></ul>There are many other niche social networking and bookmarking sites out there!<br />
  22. 22. Step 5 – Measure Your Results<br />Increase in website visits<br /><ul><li>Use your website analytics tool to measure traffic from a referral source and by a specific keyword</li></ul>Increase in mentions & clicks<br /><ul><li>Hootsuite &
  23. 23. # of clicksthroughs, regions, top referrers and most popular tweets.
  24. 24. # of facebook fans</li></ul>Increase in revenue <br /><ul><li>Hard to relate to a specific initiative
  25. 25. Time revenue spikes with a campaign launch</li></li></ul><li>Step 5 – Measure Your Results (cont.)<br />
  26. 26. The END<br />Thanks for attending and good luck setting up your Social Media Campaign!<br />Presenter: Charmony Lai<br /><br /><br />