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Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
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Getting The Most Out Of Social Media For

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For those who are keen to learn about the basics of Social Media and developing a plan for your small business.

For those who are keen to learn about the basics of Social Media and developing a plan for your small business.

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  • 1. Getting the Most Out of Social Media for Your Business
    Charmony Lai
    charmony.lai@gmail.com
    http://ca.linkedin.com/in/charmonylai
  • 2. Topics to Cover
    What is thing called Social Media?
    Different types of social media and tools available.
    Develop a social media strategyyour business.
  • 3. Background
    Online Marketing Specialist at Custom House, a Western Union Company
    Develops and executes online marketing campaigns using paid search, inclusions and Social Media
    BComm. – University of Victoria
  • 4. What is Social Media?
    Social media are websites or tools where works of user-created video, audio, text or multimedia are published and shared in a social environment, such as a blog, wiki, video hosting site and social networks.
    Source: The Social Media Guide
  • 5. Social Media Types and Tools
    Publishing
    • Content type
    • 6. E.g. Wikis, website content , blog posts, video
    Sharing
    • Channels to disseminate your original content
    • 7. Stumble Upon, Delicious, Digg
  • Social Media Types and Tools (cont.)
    Networking
    • Tools to connect with peers, prospects and customers
    • 8. E.g. Facebook, LinkedIn, Twitter, Momjunction
  • Why Develop a Social Media Strategy?
    If you find yourself asking these questions, you need a SM strategy.
    “Everyone is on Twitter, I must be on Twitter too?”
    “I’ve tweeted and posted some links on Facebook. Now what?”
    “What I’m really getting out of this?”
  • 9. Campaign Fail
    Skittles
  • 10. Step 1 - Determine Your Goal
    You are investing time, money and resources. What do you want to achieve in return?
    - Market product/ service offering?
    - Extend your marketing footprint?
    - Branding and PR?
  • 11. Step 2 - Research
    Know your customer
    - Who are there? Business or individuals?
    - Needs/ pain points
    - How does your product benefit them?
    * Important: Think benefits, not features.
    - Who are their influencers and where do they ‘hang out’ online?
  • 12. Step 3 – Set a Strategy
    Common mistake – Identifying tools before setting a social media strategy
    Goal vs. Strategy
    • Goal = What
    • 13. Strategy = How
  • Step 3 – Set a Strategy (cont.)
    Goal: Promote my product online
    Strategy:
    To promote my product by educating my audience on a business subject.
    Use customer pain points to determine business subject
    Identify publishing methodology. Maybe a blog post or a video.
  • 14. Step 4 – Find the Right Tools
    Twitter
    • Twitter Search: Listen to conversations.
    • 15. Ow.ly: URL shortener. Maximize your 140 characters.
    • 16. Twubs for hash tags: Create trending topics so that your tweet is easily searchable.
    L
    • Largest online professional network.
    • 17. People Search, Company and Questions & Answers.
    • 18. Allows you link your blog and twitter into your profile.
  • Step 4 – Find the Right Tools (cont.)
  • 19. Step 4 – Find the Right Tools (cont.)
    Facebook
    • Useful when marketing to individuals and younger demographic
    • 20. Provides you with a business profile and link credit to your profile
    • 21. Pages feature allow you to send updates to all fans and get published on their newsfeed.
    There are many other niche social networking and bookmarking sites out there!
  • 22. Step 5 – Measure Your Results
    Increase in website visits
    • Use your website analytics tool to measure traffic from a referral source and by a specific keyword
    Increase in mentions & clicks
    • Hootsuite & Ow.ly
    • 23. # of clicksthroughs, regions, top referrers and most popular tweets.
    • 24. # of facebook fans
    Increase in revenue
    • Hard to relate to a specific initiative
    • 25. Time revenue spikes with a campaign launch
  • Step 5 – Measure Your Results (cont.)
  • 26. The END
    Thanks for attending and good luck setting up your Social Media Campaign!
    Presenter: Charmony Lai
    charmony.lai@gmail.com
    http://ca.linkedin.com/in/charmonylai

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