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Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
Getting The Most Out Of Social Media For
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Getting The Most Out Of Social Media For

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For those who are keen to learn about the basics of Social Media and developing a plan for your small business.

For those who are keen to learn about the basics of Social Media and developing a plan for your small business.

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  • 1. Getting the Most Out of Social Media for Your Business<br />Charmony Lai<br />charmony.lai@gmail.com<br />http://ca.linkedin.com/in/charmonylai<br />
  • 2. Topics to Cover<br />What is thing called Social Media?<br />Different types of social media and tools available.<br />Develop a social media strategyyour business.<br />
  • 3. Background<br />Online Marketing Specialist at Custom House, a Western Union Company<br />Develops and executes online marketing campaigns using paid search, inclusions and Social Media<br />BComm. – University of Victoria<br />
  • 4. What is Social Media?<br />Social media are websites or tools where works of user-created video, audio, text or multimedia are published and shared in a social environment, such as a blog, wiki, video hosting site and social networks.<br />Source: The Social Media Guide<br />
  • 5. Social Media Types and Tools<br />Publishing <br /><ul><li>Content type
  • 6. E.g. Wikis, website content , blog posts, video</li></ul>Sharing<br /><ul><li>Channels to disseminate your original content
  • 7. Stumble Upon, Delicious, Digg</li></li></ul><li>Social Media Types and Tools (cont.)<br />Networking<br /><ul><li>Tools to connect with peers, prospects and customers
  • 8. E.g. Facebook, LinkedIn, Twitter, Momjunction</li></li></ul><li>Why Develop a Social Media Strategy?<br />If you find yourself asking these questions, you need a SM strategy. <br />“Everyone is on Twitter, I must be on Twitter too?”<br />“I’ve tweeted and posted some links on Facebook. Now what?”<br />“What I’m really getting out of this?”<br />
  • 9. Campaign Fail<br />Skittles<br />
  • 10. Step 1 - Determine Your Goal<br />You are investing time, money and resources. What do you want to achieve in return?<br />- Market product/ service offering?<br />- Extend your marketing footprint?<br />- Branding and PR?<br />
  • 11. Step 2 - Research<br />Know your customer<br />- Who are there? Business or individuals?<br />- Needs/ pain points<br />- How does your product benefit them?<br />* Important: Think benefits, not features. <br />- Who are their influencers and where do they ‘hang out’ online?<br />
  • 12. Step 3 – Set a Strategy<br />Common mistake – Identifying tools before setting a social media strategy<br />Goal vs. Strategy<br /><ul><li>Goal = What
  • 13. Strategy = How</li></li></ul><li>Step 3 – Set a Strategy (cont.)<br />Goal: Promote my product online<br />Strategy: <br />To promote my product by educating my audience on a business subject.<br />Use customer pain points to determine business subject<br />Identify publishing methodology. Maybe a blog post or a video.<br />
  • 14. Step 4 – Find the Right Tools<br />Twitter<br /><ul><li>Twitter Search: Listen to conversations.
  • 15. Ow.ly: URL shortener. Maximize your 140 characters.
  • 16. Twubs for hash tags: Create trending topics so that your tweet is easily searchable. </li></ul>L<br /><ul><li>Largest online professional network.
  • 17. People Search, Company and Questions & Answers.
  • 18. Allows you link your blog and twitter into your profile.</li></li></ul><li>Step 4 – Find the Right Tools (cont.)<br />
  • 19. Step 4 – Find the Right Tools (cont.)<br />Facebook<br /><ul><li>Useful when marketing to individuals and younger demographic
  • 20. Provides you with a business profile and link credit to your profile
  • 21. Pages feature allow you to send updates to all fans and get published on their newsfeed.</li></ul>There are many other niche social networking and bookmarking sites out there!<br />
  • 22. Step 5 – Measure Your Results<br />Increase in website visits<br /><ul><li>Use your website analytics tool to measure traffic from a referral source and by a specific keyword</li></ul>Increase in mentions & clicks<br /><ul><li>Hootsuite & Ow.ly
  • 23. # of clicksthroughs, regions, top referrers and most popular tweets.
  • 24. # of facebook fans</li></ul>Increase in revenue <br /><ul><li>Hard to relate to a specific initiative
  • 25. Time revenue spikes with a campaign launch</li></li></ul><li>Step 5 – Measure Your Results (cont.)<br />
  • 26. The END<br />Thanks for attending and good luck setting up your Social Media Campaign!<br />Presenter: Charmony Lai<br />charmony.lai@gmail.com<br />http://ca.linkedin.com/in/charmonylai<br />

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