Make Your Business a Money
Magnet with Blogging
www.ultimatebizsolutions.com
charly@ultimatebizsolutions.com
(404) 518-833...
Learning Outcomes & Benefits
At the conclusion of this workshop, you will be able to:
• Create a Blogging Marketing Plan
•...
Traditional Marketing
• Direct Sales
• POS
• TV/Radio
• Direct Mail
• Printed Materials
• Catalogues • Relationships (Door...
Click & Order
Why Traditional Marketing Fails
• Convenience
• Technology
• Internet
• Cost Reduction
Brick&Mortar
4
So Now What…Businesses Must
• Compete in the marketplace of choice
• Compete with businesses globally
• Acquire insight in...
Where Are Consumers – Social Media
Facebook Google + Twitter
Monthly Active Users 1.15 billion 358 million
215 million
Gro...
Where Are Consumers – The Internet
• Average Daily Google Searches in 2013 = 5,922,000,000*
• 26% of Americas made an onli...
How Consumers Reach Their Destinations
66.7%
Search Share
Source: comScore Explicit Core Search Share Report
18.2
Search S...
Where Are Consumers Going
2.06 billion web pages
Source: www.worldwidewebsize.com
9
What Are Consumers Searching
• Three Primary Search Query Types
1. Navigational Queries– People have a web address and typ...
How Can We Connect With Consumers
• Via internet searches
• Attract consumers
• Offer answers
• Present solutions
11
Benefits of Blogging
• Businesses who answer questions and solve problems
generate profits
• Position your business as a s...
The Blog Strategy Overview
• Plan your strategy
• Write your blogs
• Optimize to attract search engines and customers
• Mo...
The Blog Strategy Detail
1. Plan to run a series of blogs on a particular topic
2. Set your goals
3. Identify your target ...
The Blog Strategy Detail
7. Identify at least four unique keywords for each blog topic
8. Collect images for each blog
9. ...
The Blog Plan – www.ustandout.com
16
The Blog Plan – www.ustandout.com
17
Writing Your Blog
 500 – 800 words
 Keyword density – 2 -3 instances per key word
 2 – 3 anchor text referring to other...
Optimize Your Blog
• Must attract search engines
1. Relevant
2. Popular/Authority
• Must attract consumers
1. Provide answ...
Optimize & Attract Search Engines
• Keyword rich URL
• Keyword rich title
• Keyword rich density
• Keyword rich ALT tags
•...
Attract Search Engines - Example
Problem: How to make apple pie
 Keywords:
1. How to make apple pie
2. Bake an apple pie
...
Attract Search Engines - Example
Blog Structure
 Permilink: www.recipes.com/how-to-make-apple-pie
 Title: How to Make an...
Attract Search Engines - Example
Keyword density
Keywords:
1. How to make apple pie
2. Bake an apple pie
3. Ingredients in...
Monetize - Affiliate Marketing
24
How To Make An Apple Pie
Today I am going to teach you how to make an apple
pie. The app...
Monetize - Affiliate Marketing Companies
1. Google Adsense
2. Amazon.com
3. Click Bank
4. Commission Junction
5. Link Shar...
Promote Your Blog
• Submit your blog to Technorti
• Submit your website sitemap to all three search
engines
• Set up an RS...
Promote – Social Media
27
Promote – Email Marketing
• Constant Contact
– Plan distribution
– Identify recipients
– Design
– Send
www.constantcontact...
Capture/Sign Up
29
Sales Funnel
30
The Blog Strategy Overview
• Plan your strategy
• Write your blogs
• Optimize to attract
• Monetize to earn residual incom...
www.ultimatebizsolutions.com
charly@ultimatebizsolutions.com
(404) 518-8336Charly The
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Make Your Business A Money Magnet with Blogging

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This presentation will teach you to:
• Create a Blogging Marketing Plan
• Integrate Your Blog with Social Media to Create a Following
• Craft Compelling Copy that Converts Prospects into Customers
• Use Your Blog as a Successful Sales Funnel

Published in: Internet, Technology, Design
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Make Your Business A Money Magnet with Blogging

  1. 1. Make Your Business a Money Magnet with Blogging www.ultimatebizsolutions.com charly@ultimatebizsolutions.com (404) 518-8336 Charly The Pearl 1
  2. 2. Learning Outcomes & Benefits At the conclusion of this workshop, you will be able to: • Create a Blogging Marketing Plan • Integrate Your Blog with Social Media to Create a Following • Craft Compelling Copy that Converts Prospects into Customers • Use Your Blog as a Successful Sales Funnel Benefits to Your Business: • By unleashing the power of Blogging, you will notice a:  Dramatic Increase in Website Traffic  Boost in Targeted Buyer Leads  Increase in Sales by 30% - 50% in the Next Year 2
  3. 3. Traditional Marketing • Direct Sales • POS • TV/Radio • Direct Mail • Printed Materials • Catalogues • Relationships (Door-to-Door) • Brick and Mortar (Ambiance) • Shopping Districts (The Avenue) • Bonding Events (Shopping Trips) Why? 3
  4. 4. Click & Order Why Traditional Marketing Fails • Convenience • Technology • Internet • Cost Reduction Brick&Mortar 4
  5. 5. So Now What…Businesses Must • Compete in the marketplace of choice • Compete with businesses globally • Acquire insight into new consumer behaviors • Understand the logic behind the Internet • Meet consumers where they are 5
  6. 6. Where Are Consumers – Social Media Facebook Google + Twitter Monthly Active Users 1.15 billion 358 million 215 million Growth Per Annum 23% 33% 44% Fastest Growing Segments Age 45 – 54 – 46% 45 – 54 – 56% 55 – 64 – 79% Type of Platform Social network used to connect to family and friends to share interest and participate in games and surveys Social network that offers an enhanced user experience for those wanting to share large images and videos Micro blogging platform limiting comments to 140 characters invoking cleverness Benefits to Businesses Marketers generating significant leads and gaining customers through paid ads and search engine results Increased potential for being rendered in search results when used properly as part of marketing mix Marketers are successfully gaining leads Businesses Generating Leads 70% Google won’t reveal #s 34% REFERENCES http://fastcompany.com http://businessinsider.com http://mashable.com http://jeffbullas.com http://mediabistro.com http://socialmediatoday.com 6
  7. 7. Where Are Consumers – The Internet • Average Daily Google Searches in 2013 = 5,922,000,000* • 26% of Americas made an online purchase in 2013** – 317B x 26% = 82,000,000* * Source: Google Annual Search Statistics ** Social Media Today 7
  8. 8. How Consumers Reach Their Destinations 66.7% Search Share Source: comScore Explicit Core Search Share Report 18.2 Search Share 11.2% Search Share 8
  9. 9. Where Are Consumers Going 2.06 billion web pages Source: www.worldwidewebsize.com 9
  10. 10. What Are Consumers Searching • Three Primary Search Query Types 1. Navigational Queries– People have a web address and type it in and go directly to the web page they are seeking. 2. Informational Queries – People are looking for answers and solutions. 3. Transactional Queries – Consumers are ready to make a transaction such as purchase a product/service or conduct banking business. 10
  11. 11. How Can We Connect With Consumers • Via internet searches • Attract consumers • Offer answers • Present solutions 11
  12. 12. Benefits of Blogging • Businesses who answer questions and solve problems generate profits • Position your business as a subject matter expert • Become a trusted resource • Monetize actual blog • Monetize blog page 12
  13. 13. The Blog Strategy Overview • Plan your strategy • Write your blogs • Optimize to attract search engines and customers • Monetize to earn residual income • Promote to gain readers • Capture leads to nurture • Introduce a sales funnel • Sell your products and services 13
  14. 14. The Blog Strategy Detail 1. Plan to run a series of blogs on a particular topic 2. Set your goals 3. Identify your target market 4. Determine what problem(s) you will be solving – This will be your niche/theme for your series 5. Select the frequency of your blog posts 6. Plan to market the series for at least three months 14
  15. 15. The Blog Strategy Detail 7. Identify at least four unique keywords for each blog topic 8. Collect images for each blog 9. Write your blogs 10. Optimize with keywords 11. Monetize with affiliate marketing 12. Promote 13. Measure Results 15
  16. 16. The Blog Plan – www.ustandout.com 16
  17. 17. The Blog Plan – www.ustandout.com 17
  18. 18. Writing Your Blog  500 – 800 words  Keyword density – 2 -3 instances per key word  2 – 3 anchor text referring to other blogs in series or locations on your website or social networks (destination MUST be relevant to link text and fit in with topic of blog)  Get proofreader (Odesk, Elance) 18
  19. 19. Optimize Your Blog • Must attract search engines 1. Relevant 2. Popular/Authority • Must attract consumers 1. Provide answers 2. Present solutions 19
  20. 20. Optimize & Attract Search Engines • Keyword rich URL • Keyword rich title • Keyword rich density • Keyword rich ALT tags • Keyword rich image names • Rank for at least 4 keywords per blog • Contain relevant anchor text tags • Frequent visits 20
  21. 21. Attract Search Engines - Example Problem: How to make apple pie  Keywords: 1. How to make apple pie 2. Bake an apple pie 3. Ingredients in apple pie 4. Apple pie recipe 21
  22. 22. Attract Search Engines - Example Blog Structure  Permilink: www.recipes.com/how-to-make-apple-pie  Title: How to Make an Apple Pie  Image Title: How to Make an Apple Pie  Image Alt Tag: How to Make an Apple Pie 22
  23. 23. Attract Search Engines - Example Keyword density Keywords: 1. How to make apple pie 2. Bake an apple pie 3. Ingredients in apple pie 4. Apple pie recipe Today I am going to teach you how to make an apple pie. The apple pie recipe I am going to share is my grandmas. She used special ingredients in her apple pies. I always loved when she baked apple pie. If you remember in my blog on spices, I shared with you some ingredients that we will use in this apple pie. Keyword Anchor Text direct visitor to previous blog or other relevant page 23
  24. 24. Monetize - Affiliate Marketing 24 How To Make An Apple Pie Today I am going to teach you how to make an apple pie. The apple pie recipe I am going to share is my grandmas. She used special ingredients in her apple pies. I always loved when she baked apple pie. If you remember in my blog on spices, I shared with you some ingredients that we will use in this apple pie. Today I am going to teach you how to make an apple pie. The apple pie recipe I am going to share is my grandmas. She used special ingredients in her apple pies. I always loved when she baked apple pie. If you remember in my blog on spices, I shared with you some ingredients that we will use in this apple pie. Affiliate Ads
  25. 25. Monetize - Affiliate Marketing Companies 1. Google Adsense 2. Amazon.com 3. Click Bank 4. Commission Junction 5. Link Share 6. One Network 7. Share A Sale 8. Pilmus 9. Flex Offers 10. Commission Soup Learn more and compare: http://affiliate-marketing-services-review.toptenreviews.com/ 25
  26. 26. Promote Your Blog • Submit your blog to Technorti • Submit your website sitemap to all three search engines • Set up an RSS (Really Simple Syndication) • Social Media • Like/Share buttons on website • Email Campaigns • Press Release 26
  27. 27. Promote – Social Media 27
  28. 28. Promote – Email Marketing • Constant Contact – Plan distribution – Identify recipients – Design – Send www.constantcontact.com 28
  29. 29. Capture/Sign Up 29
  30. 30. Sales Funnel 30
  31. 31. The Blog Strategy Overview • Plan your strategy • Write your blogs • Optimize to attract • Monetize to earn residual income • Promote to gain readers • Capture leads • Introduce sales funnel • Sell your products and services 31
  32. 32. www.ultimatebizsolutions.com charly@ultimatebizsolutions.com (404) 518-8336Charly The
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