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Pioneers of digital   book review presentation
 

Pioneers of digital book review presentation

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Book review on Pioneers of digital

Book review on Pioneers of digital

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Pioneers of digital   book review presentation Pioneers of digital book review presentation Presentation Transcript

  • Lets be friends! uk.linkedin.com/pub/charlotte- williams/5b/214/b52/
  • Pioneers of Digital is a book showcasing success stories from leaders in advertising, marketing, search and social media.
  • AUTHORS Mel Carson – He is most recent role was as Microsoft Advertising's Digital Marketing. He has been writing and speaking about online advertising and social media at conferences and seminars all over the world for over 10 years. Professor Paul Springer – He is head of the Faculty of Design Media & Management at Buckinghamshire New University
  • The book showcases 20 of the world’s leading digital innovators and reveals the inspiration behind their success. The book is laid out in easy to digest case studies, which tell the stories behind their digital success. The Book
  • CASE STUDY INSIGHT (My personal favourite!) Dove’s campaign for real beauty The ‘evolution’ campaign
  • Market research by Dove found that only 4% of women consider themselves to be beautiful - the aim of their campaign was to celebrate the natural physical variation embodied by all women and inspire them to have confidence within themselves.
  • CONTENT http://www.youtube.com/watch?v=iYhCn0jf 46U Lots of views! One of the campaigns viral videos, tactfully named ‘Dove Evolution’ – lifted the lid on the beauty industry's representation of women in advertising. The video outlines how the beauty industry uses image manipulation software such as photoshop.
  • As well as dozens of spoof videos which mocked the campaign.http://www.youtube.com/watch?v=T8Jiwo3u6Vo
  • OTHER NOTABLE CASE STUDIES FROM THE BOOK
  • OBAMAS ELECTION CAMPAIGN – WEB ACTIVITIES The man behind it
  • THANK YOU