Lets be friends!
uk.linkedin.com/pub/charlotte-
williams/5b/214/b52/
Pioneers of Digital is a book showcasing
success stories from leaders in advertising,
marketing, search and social media.
AUTHORS
Mel Carson –
He is most recent role was as
Microsoft Advertising's Digital
Marketing.
He has been writing and spea...
The book showcases 20 of the world’s leading digital
innovators and reveals the inspiration behind their
success. The book...
CASE STUDY INSIGHT
(My personal favourite!)
Dove’s campaign for real beauty
The ‘evolution’ campaign
Market research by Dove found that only 4% of women consider
themselves to be beautiful - the aim of their campaign was to...
CONTENT
http://www.youtube.com/watch?v=iYhCn0jf
46U
Lots of
views!
One of the campaigns viral videos, tactfully named ‘Dov...
As well as dozens of spoof videos which mocked the
campaign.http://www.youtube.com/watch?v=T8Jiwo3u6Vo
OTHER NOTABLE CASE STUDIES FROM THE BOOK
OBAMAS ELECTION CAMPAIGN –
WEB ACTIVITIES
The man behind it
THANK YOU
Pioneers of digital   book review presentation
Pioneers of digital   book review presentation
Pioneers of digital   book review presentation
Pioneers of digital   book review presentation
Upcoming SlideShare
Loading in …5
×

Pioneers of digital book review presentation

283 views

Published on

Book review on Pioneers of digital

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
283
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • talk shows, women's magazines, and mainstream news broadcasts and publications,
  • Pioneers of digital book review presentation

    1. 1. Lets be friends! uk.linkedin.com/pub/charlotte- williams/5b/214/b52/
    2. 2. Pioneers of Digital is a book showcasing success stories from leaders in advertising, marketing, search and social media.
    3. 3. AUTHORS Mel Carson – He is most recent role was as Microsoft Advertising's Digital Marketing. He has been writing and speaking about online advertising and social media at conferences and seminars all over the world for over 10 years. Professor Paul Springer – He is head of the Faculty of Design Media & Management at Buckinghamshire New University
    4. 4. The book showcases 20 of the world’s leading digital innovators and reveals the inspiration behind their success. The book is laid out in easy to digest case studies, which tell the stories behind their digital success. The Book
    5. 5. CASE STUDY INSIGHT (My personal favourite!) Dove’s campaign for real beauty The ‘evolution’ campaign
    6. 6. Market research by Dove found that only 4% of women consider themselves to be beautiful - the aim of their campaign was to celebrate the natural physical variation embodied by all women and inspire them to have confidence within themselves.
    7. 7. CONTENT http://www.youtube.com/watch?v=iYhCn0jf 46U Lots of views! One of the campaigns viral videos, tactfully named ‘Dove Evolution’ – lifted the lid on the beauty industry's representation of women in advertising. The video outlines how the beauty industry uses image manipulation software such as photoshop.
    8. 8. As well as dozens of spoof videos which mocked the campaign.http://www.youtube.com/watch?v=T8Jiwo3u6Vo
    9. 9. OTHER NOTABLE CASE STUDIES FROM THE BOOK
    10. 10. OBAMAS ELECTION CAMPAIGN – WEB ACTIVITIES The man behind it
    11. 11. THANK YOU

    ×