2. Charlotte USA – The New Energy Capital
Position Charlotte USA as a recognized leader in
the development and use of energy to attract
jobs and investment to the Charlotte region.
3. What is the New Energy Capital initiative?
• Began in 2009 with the support of Duke
Energy, the Charlotte Regional Partnership,
and the Charlotte Chamber of Commerce.
• A community led initiative focused on
supporting and growing the area’s energy
sector businesses, research centers and
educational resources that will create a
recognized hub for job growth in the region.
4. How Are We Organized?
Business Workforce Technology
Development & Public Policy
Marketing Work Development Development Work Group
Group Work Group Work Group
5. What Do These Groups Do?
• The Advisory Board provide input, direction,
accountability, and contacts for the
• Each of the four workgroups have volunteer
leaders who work with team members to
accomplish specific annual objectives and
• All participants are volunteer ambassadors
for the Charlotte USA region.
6. Who are Some of the Anchor Organizations?
7. How Do We Define the Energy Sector?
• Over 240 businesses
• More than 26,000 employees
• Over 4,000 new jobs announced since 2007
• Representing a variety of Subsectors including:
– Air Handling and Environmental Controls
– Energy Efficiency
– Energy Engineering, Infrastructure, & Generation
– Storage and Materials
– Manufacturing / Industrial
– Recycling & Waste
– Water & Wastewater
8. What are the Markets/Industries?
• Air Handling & Environmental Controls
– Cleanup / Safety, Emissions Controls, Monitoring and Compliance,
Trading & Offsets
• Energy Efficiency
– Lighting, Building Materials, Glass, Electrical Components, Appliances
– Energy Efficiency Services and Software
• Energy Generation & Engineering
– Nuclear, Solar, Biofuels, BioEnergy
• Energy Infrastructure
– Management, Transmission, Datacenters
• Energy Storage
– Fuel Cells, Advanced Batteries, Hybrid Systems
9. What are the Markets/Industries?
• Advanced (Green) Materials
– Nano, Bio, Chemical
• Manufacturing / Industrial
– Advanced Packaging, Monitoring & Control, Smart Production
• Recycling & Waste
– Recycling, Waste Treatment
– Vehicles, Logistics, Structures, Fuels
• Water & Wastewater
– Water Treatment, Water Conservation, Wastewater Treatment
10. What Are Our Competitive Advantages?
• Competitive, proven business environment for manufacturing
• Competitive, proven business environment for services/engineering
• Accessibility to markets and customers (Eastern coast of U.S.)
• Hub Airport with direct international flights
• Skilled workforce with transferable skills
• UNC Charlotte / Charlotte Research Institute
• Existing “Energy Cluster”
• Recognized R&D Centers that include EPRI and EPIC
• NC Renewable Portfolio Standard and Other Policies / Incentives
11. What Have We Accomplished So Far?
• Established the brand
• Built the framework for the initiative
• Completed major market research and
marketing events, materials, and public
• Tapped energy and engineering meetings
and events to build momentum
• Identified additional areas of energy sector
to balance effort
12. Future Activities
• Launch new web portal (Fall 2010)
• Target market and recruit energy companies
• Secure future energy meetings and events
• Enhance social networking system
• Establish workforce partnerships with k-12 system
• Hold professional development sessions and diversify
energy orientated disciplines across community colleges
and universities in region
• Develop balanced technology and financial assistance
support resources and network
• Engage policy makers to support broad energy issues
13. How Do I Get Involved or Learn More?
• Contact David Swenson with the Charlotte
Regional Partnership at 704-347-8942 or
• Check out www.thenewenergycapital.com
• Join the LinkedIn Group “Charlotte USA – New
• Spread the word that Charlotte USA is “The New