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Alibaba Taobao China - Operation Procedure
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Alibaba Taobao China - Operation Procedure

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All data from public. Just for acedmic propose

All data from public. Just for acedmic propose

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  • 1. Operation Procedure – Taobao in China 单击此处添加标题文字 • Company Background • Shop Registration Procedure 单击添加署名或公司信息 • Payment • Delivery Procedure • Marketing in Taobao + Tmall Prepared by Charlotte Lee 2013 Oct
  • 2. Company background 阿里巴巴B2B 370 M members 80M Product qty 3650K Selling qty 195M Daily Transaction ¥ Traffic 80% Market share 60M
  • 3. Customer Characteristic Customer Characteristic • 6 main province along coast including Beijing, Jiangsu, Shanghai, Zhejiang, Fujian, Guangzhou • Taobao buyer average monthly salary ¥7030 北京 江苏 上海 浙江 福建 广州 Source:CNNIC、
  • 4. Vendor Application Procedure 7 days Seller has Bank account in China Apply account in Alipay.com Personal account application Taobao verify ID card Product photo & details (at least 10) Chinese ID Card copy need to provide Taobao verify bank account with ID Promotion, Event, A ds Alipay link up with Seller Bank account Alipay verification Sign up agreement Need to pass Exam AUTHORIZATION Logic, customer service, invoice…et c. SHOP OPEN Alipay Account OPEN SHOP PLATFORM SET UP Application is more simple than TMALL
  • 5. Payment Payment is same as TMALL
  • 6. Delivery Optimization – Taobao logistic Traditional C2C logistic Receive order, SCM, replenishment, package Taobao logistic Receive order SCM Goods Touch point Courier pick-up, delivery Goods Touch point Package, Buyer receive goods, Seller collect $ Goods Touch point Delivery Buyer receive goods Goods Touch point Seller collect $$
  • 7. Delivery Optimization – Taobao logistic 1、Service Charge • Delivery Charge include warehouse, product pickup, security, storage insurance • Courier Charge varies destination and courier selection • Package material 2、Payment : Early Month 3、Analysis Pros Cons Delivery efficiency Trust Lower business cost Goods ownership Economic of scales Industrial standard
  • 8. Free of Charge Marketing in Taobao Free-Of-Charge Traffic SEO, Community, Fan Click apply link, my favorite function VIP buyer club, VIP shop list Coupon, Trial sample forum, Tao $$ scheme Official events & promotion activities
  • 9. Free of Charge Marketing in Taobao
  • 10. Paid Marketing in Taobao Paid Service “Hot” sell shop Ads, banner CRM system Gift after reach certain sales amount Discount “Time” Official e-magazine ads
  • 11. THANK YOU 单击此处添加标题文字 •This presentation focus on how Taobao operate in China. 单击添加署名或公司信息 • Other B2B and B2C platform operation system will be summarizing and compare in last section • New brand + e-commerce strategy in China Prepared by Charlotte Lee 2013 Oct