Your SlideShare is downloading. ×
Chanel - Part 2 Exhibition and Experiential Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Chanel - Part 2 Exhibition and Experiential Marketing

450

Published on

Exhibition and Experiential Marketing Application + 1 Video …

Exhibition and Experiential Marketing Application + 1 Video
All data from public. Just for acedmic propose

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
450
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • As mentioned, those multi sensory experience will affect audience in cognitive and emotion processing. Based on the netography research, we can discover, many blog users to describe Chanel design inspiration, summarized each themes. That already show the cognitive processing. In their blog, they also comment this exhibition and most frequently words is impressing, surprising, like and share their own opinion in their favour theme.
  • Transcript

    • 1. Theme 1 Theme 2 Theme 3 Theme 4 Theme 5 The origins of the legendary The free pursuit of The abstract essence of The illusion of inspiration The hidden luxury ABSTRACTION IMAGINARY ORIGIN LIBERTY Charlotte. Lee INVISIBILITY 28/05/2013 CHANEL
    • 2. Agenda CULTURE CHANEL Exhibition Q1. Analyse Culture Chanel based on experiential marketing approach? CHANEL
    • 3. Experiential Marketing Concept and Objective Experiential Marketing •Customer experience through engagement and interaction with brands in sensory ways •Difference from traditional marketing which tells customer about product features Objective of Marketing Communication •Expect to affect the mind of the target audience before purchasing •Generate awareness, attitudes, interest or trial door … etc. CHANEL 6 of 21
    • 4. Experiential Marketing Multi sensory Experience Vision (Sight) Haptic (Touch) Audition (Sound) •Museum •Interactive Room : Touch screen table •Project Room: Video for Perfume No. 5 Ads •Interior Design & Space Design •Exhibits Display CHANEL 7 of 20
    • 5. Experiential Marketing Netnography - Cognitive and Emotion Processing Cognitive Processing •Described the Coco design inspiration Emotion Processing Chanel •Summarized each themes and how the brand developed •Photos to show relationship between artists and exhibits CHANEL •Share exhibition experience and posted the photos of exhibits •Describes “impressed” “surprising” “likes”, “enjoy”, “amusing” 8 of 20
    • 6. Experiential Marketing Netnography - Cognitive and Emotion Processing Cognitive Processing •Described the Coco design inspiration Emotion Processing Chanel •Summarized each themes and how the brand developed •Photos to show relationship between artists and exhibits CHANEL •Share exhibition experience and posted the photos of exhibits •Describes “impressed” “surprising” “likes”, “enjoy”, “amusing” 8 of 20

    ×