E-Shop Hosting Package in China
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E-Shop Hosting Package in China

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How to sell to chinese consumers through e-commerce? ...

How to sell to chinese consumers through e-commerce?
How to set up and run your e-shop in China?
All data from public. Just for acedmic propose

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  • 1. E-Shop Hosting Package in China: Prepared by Charlotte Lee 2013 Nov
  • 2. Agenda 1 Platform Set up 2 Product On-self & E-Shop Design 3 On-line Customer Service 4 Marketing in E-commerce Platform 5 Other Value-add Service 6 Application Procedure and Follow-up 7 Conclusion
  • 3. Introduction Opening E-shop take a lot of time, workload, experience and skill. For normal e-shop, it do takes 7 staffs 1 Editor 2 Customer Service (Before Sales) 1 Graphic 1 Stock controller 1 Marketer 1 Customer Service (After Sale)
  • 4. E-Shop Hosting Package Offer in China Platform set up Other value-add Marketing Product On-shelf E-shop design For small-medium company, e-shop is one of their sale channel. Existing hosting package bring certain benefit in e-shop running
  • 5. Platform Set-up There are 5 difference service plan offered and its service charge will be shown in slider 11 Plan 1 2 3 4 5 Product analysis Χ √ √ √ √ Platform market analysis Χ √ √ √ √ E-shop data provide Provide by Brand owners E-shop application procedure √ √ √ √ √ Traffic & Conversion rate analysis Χ √ √ √ √ E-shop Plat Χ √ √ √ √ Traffic & Conversion rate analysis Χ √ √ √ √ Product & market Analysis Registration & Application E-shop Diagnose
  • 6. Product On-shelf & E-Shop Design Particular / Plan Data Packet 1 2 3 500 500 Unlimite d Unlimite d 200 200 200 Unlimite d Un-limit X 40 50 Key Product Key Product 2 X X X X X 2 X X X ¥ 1 - 5 /pc for extra Key Product Photo Optimization ¥ 100 - 700 /design for extra E-shop – standard template ¥ 600 - 1000 /design E-shop – superior template ¥ 1000 - 2000 /design E-shop – premium template ¥ 2000 - 4000 /design Poster Design ¥ 100 - 300/pc for extra 5 500 ¥ 0.5 /pc for extra Non-data packet 4 Standard Data for On-shelf E-shop Design X X 2 Un-limit Un-limit 15 30 40 Un-limit Un-limit
  • 7. E-Shop Basic Graphic Design Reason to buy Product Data Quality Guarante Product Benefit Details
  • 8. On-line Customer Service Particular / Plan 1 2 3 4 5 No of customer service staff √ √ √ √ Service hours √ √ √ √ Promotion Plan √ selection √ √ √ √ √ √ 9:00-24:00 (Except public holiday) Before Sales Service Brand need to provide stock list. Customer service staff will check the list before confirm the order with endcustomers After Sales Service Will handle the bad comment, remind the order list at 9h00 (not include order placement) (details will be offering in next step) √
  • 9. Marketing in E-commerce Platform Particular / Plan 2 3 4 5 X 40 50 Unlimit Unlimit X 20 50 Unlimit Unlimit Events Application and Marketing Tools used X √ √ √ √ Other marketing event or PR X X √ √ √ X X √ √ √ Key Product Optimization 1 Theme, Title, Details Page Promotion Plan adjustment and report Extra items will be charged Inside Platform Marketing Tao community, cross-selling Advertorial ads, Newsletter, SEO, Bloggers Outside Platform Marketing
  • 10. Other Value-added Service Particular / Plan Taobao/Tmall Platform Promotion SEO in Taobao or Tmall → Increase Traffic Alibaba Platform Shop Maintain 1 2 3 4 5 X X X √ √ X X X √ √ X X X X √ X X X X √ Synchronization in Taoba + Tmall Team Service 5-7 staff handle the project, set up end-year target, cost estimation Other marketing event or PR Platform SEO, Picture Searching, Video Sharing, B2B Platform, Door-to-door Media, Classified Post
  • 11. Application Procedure Application 1 week Sign contract Arrange Payment (3D) Company Info. Provide E-Shop Opening 1 - 2 week 1 week Product – photo, size, material, color, delivery address, courier fee…etc provide Marketing Plan Select e-shop template, design Hosting co validation Hosting co start to manipulate (24H) Marketing C. S select Star product  select discount product and target amount  confirm promotion budget  Customer Service Info provide: deliver address, courier fee, shop event plan  special request  Upload 30 product for testing Payment to hosting Vendor online check Commission confirm to hosting every 10th to 13th Settle payment every 15th per month Update product info @24 hours
  • 12. Service Plan Plan IT Service Charges Sales Commission (¥ per annum) Valid Period (based on product catalog & e-shop workload) 1 10 000 1 – 5% 1 year 2 20 000 1 – 10% 1 year 3 30 000 1 – 10% 1 year 4 60 000 1 – 10% 1 year 5 120 000 – 360 000 To be confirmed 6 months
  • 13. Service Plan Price ¥ Period 5 000 1 year 10 000 1 year 15 000 + points 1 year Pro.1688.com 3 000 1 quarter Taobao Platform SEO 3 000 1 month Taobao Express 3 600 1 quarter 1000 + points 1 month > 600 1 time Hosting Service Alibaba Trust Customer service Sub-contract E-shop design template & design
  • 14. THANK YOU Prepared by Charlotte Lee 2013 Nov
  • 15. Appendix -
  • 16. Appendix -
  • 17. Appendix - • Low cost generate traffic • UPS, high inventory product, raise marketing budget All product Promote Stock Clearance • Stock Clearance Star Product Potential Product • Select potential product to prepare as next Star product