Evaluation of basement beats!Presentation Transcript
Evaluation of Basement Beats! Charlotte Cox
In what way does your media product use, develop or challenge, forms and conventions of real media products?
Conventions of a typical music magazine vary depending on the type of music it’s based upon. The main focus of Basement Beats is R’n’B music and I’ve tried to convey that in the way that the pages are displayed. I’ve tried to keep my front page as simple as possible, resembling the top-selling magazine, “Q” which is also a music magazine, but of a different genre. I have tried to make the magazine as professional as possible by having more than one draft to eventually produce the final page which appeals to my target audience. Examples are below.
• How does your media product represent particular social groups?
The social groups in teenagers can be quite diverse. I’ve found it easier to relate my magazine ( a R’n’B theme) due to the fact this is where my interests lye and can relate to what my target audience. I have represented this theme by providing information about potential concerts and included photos and interesting articles. In proportion to the text, the images are quite large and focus upon the artist performing. The language could be more teen-related, but I have seemed to of held back when it comes to using euphemisms because although I enjoy the music it’s not how I would type/set out a magazine of my own which you can see when reading the contents page. Overall, I think I have interacted with my target audience enough for them to buy the final product if it were to be produced.
• What kind of media institution might distribute your media product and why?
The main Institution that can be easily related to my magazine would be Bauer Media. This media company already represents a number of high-quality, well established magazines that thousands upon thousands of women currently buy each week. I believe they would be the perfect suitor to represent “Basement Beats” as they already have extensive research into my target audience (females in the early teen to late twenty age category) and they would easily fill the gap in the market with “Basement Beats” ` My magazine would complete the circle of genres, providing an insight that no other has done so before. Below are currently two magazines owned by Bauer Media, showing the diversity to such a large extent and showing the high quality and capability in which the company deals with.
Who would be the audience for your media product?
Basement beats is a music magazine aimed at females who enjoy urban, hip-hop and dance music. Its reader is primarily aged between 15 and 19 years of age but may also be read by those who work part-time in the music industry who would obviously be older than the main audience. Being younger, they would fall into a certain socioeconomic category, in this case; C1/C2, which would mean they have to reply on their parents for finance or may even have a part-time job which fund the small luxuries such as “Basement Beats” .
• What have you learnt about technologies from the process of constructing this product? Which technologies have you used (publisher, coral, paint, gimp, digital camera, MP3 recorder, blog, polls?) and what have you learnt?
• • How did you attract/address your audience? What did you include in your mag to make it attractive to your target audience? Spend some time discussing the front cover – remember this is the hook that makes people buy it (70% of people buy their mags on the spur of the moment) Think also about mode of address – how does your mag “talk” to the audience. Why would someone want to buy your magazine? Refer to audience feedback here
• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? Hopefully for a lot of you it will be to do with making your practical work look professional and what appeals to the target audience.