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Lauren Hogan: Personalising Web Content for Visitors to Cornwall
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Lauren Hogan: Personalising Web Content for Visitors to Cornwall

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Lauren Hogan: Personalising Web Content for Visitors to Cornwall Lauren Hogan: Personalising Web Content for Visitors to Cornwall Presentation Transcript

  • Lauren Hogan
  • www.visitcornwall.com
  • www.visitcornwall.comDefining objectives • To attract new visitors to Cornwall (when we need them) • To maximise repeat business (when we need it) • To maximise visitor spend
  • www.visitcornwall.com Awareness• Online PR Consideration/• Social media information search• Viral• Content on 3rd party • SEMwebsites • Website Decision • Blog • Content on 3rd party sites • Website Visit • Mobile • Website • Social media + Post Visit • Social media • (ECRM)
  • www.visitcornwall.com
  • www.visitcornwall.com
  • www.visitcornwall.com
  • www.visitcornwall.comDefining objectives • A must-visit portal to visit virtually before visit you physically • Presents content to wide range of visitors depending on their holiday needs / interests / time of travel • A website is most powerful when it recognises the needs of the user and provides what’s relevant to them as soon as possible in the user journey • Pitches the right products to the right customer • Only presents information that is relevant to them
  • TECHNOLOGIES•nameless © 2011
  • www.visitcornwall.com
  • www.visitcornwall.com
  • www.visitcornwall.com
  • www.visitcornwall.com
  • www.visitcornwall.com
  • www.visitcornwall.com