Lauren Hogan
www.visitcornwall.com
www.visitcornwall.comDefining objectives • To attract new visitors to Cornwall   (when we need them) • To maximise repeat ...
www.visitcornwall.com   Awareness• Online PR                          Consideration/• Social media                        ...
www.visitcornwall.com
www.visitcornwall.com
www.visitcornwall.com
www.visitcornwall.comDefining objectives • A must-visit portal to visit virtually before visit you   physically • Presents...
TECHNOLOGIES•nameless © 2011
www.visitcornwall.com
www.visitcornwall.com
www.visitcornwall.com
www.visitcornwall.com
www.visitcornwall.com
www.visitcornwall.com
Lauren Hogan: Personalising Web Content for Visitors to Cornwall
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Lauren Hogan: Personalising Web Content for Visitors to Cornwall

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  • Lauren Hogan: Personalising Web Content for Visitors to Cornwall

    1. 1. Lauren Hogan
    2. 2. www.visitcornwall.com
    3. 3. www.visitcornwall.comDefining objectives • To attract new visitors to Cornwall (when we need them) • To maximise repeat business (when we need it) • To maximise visitor spend
    4. 4. www.visitcornwall.com Awareness• Online PR Consideration/• Social media information search• Viral• Content on 3rd party • SEMwebsites • Website Decision • Blog • Content on 3rd party sites • Website Visit • Mobile • Website • Social media + Post Visit • Social media • (ECRM)
    5. 5. www.visitcornwall.com
    6. 6. www.visitcornwall.com
    7. 7. www.visitcornwall.com
    8. 8. www.visitcornwall.comDefining objectives • A must-visit portal to visit virtually before visit you physically • Presents content to wide range of visitors depending on their holiday needs / interests / time of travel • A website is most powerful when it recognises the needs of the user and provides what’s relevant to them as soon as possible in the user journey • Pitches the right products to the right customer • Only presents information that is relevant to them
    9. 9. TECHNOLOGIES•nameless © 2011
    10. 10. www.visitcornwall.com
    11. 11. www.visitcornwall.com
    12. 12. www.visitcornwall.com
    13. 13. www.visitcornwall.com
    14. 14. www.visitcornwall.com
    15. 15. www.visitcornwall.com

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