Blame the
Process,
Not the
People.
Painting “Pointing Fingers” by Mario Zucca (MarioZucca.com), used with permission.
Charlie Levenson
Media Strategist & Writer
Experienced in process development
and production:
10 years: TV commercials, vi...
It's not rocket science or brain surgery. Really!

Photo courtesy of NASA

Photo courtesy of Zoe Cormier for Guerrilla Sci...
It all started with a lawyer.

Fun Cushion by Miranda Godman (cushions.org.uk), used with permission.
1st Stage

2nd Stage

3rd Stage

Insurance
Company

Internal
Client

My
Department

Lawyer &
Project
Manager

Project
Mana...
4th Stage

5th Stage

6th Stage

Internal
Client

Insurance
Company

Internal
Client

Project
Manager

Lawyer &
Project
Ma...
7th Stage

8th Stage

9th Stage

Internal
Counsel

My
Department

Print/Mail
Vendor

Another

My Boss
&I
(one last time)

...
What the process produced...

Images courtesy of Master Isolated Images, FreeDigitalPhotos.net
What was missing in the process?

Image courtesy of wallpapersfor.me
The Work of a Proofreader

Image courtesy of Dean Evans from his book “Don't Trust Your Spell Check” (goodcontentcompany.c...
People who ended up responsible
for proofreading the final copy:
2 Lawyers
3 Project
Managers

VP
Marketing
1 Production
A...
Because EVERYBODY was involved,
it ended up being NOBODY's

Image courtesy of Feverpitched / yaymicro.com
Image courtesy of Stuart Miles, FreeDigitalPhotos.net
The Process can address three
distinct kinds of information.
Known
Knowns
Known
Unknowns
Unknown
Unknowns
Image courtesy o...
Known Knowns:
The stuff we know about.

The Process takes care of these.

Known Unknowns:

The stuff we know that we don't...
Use the Project Post-Mortem
to Build & Evolve the Process
How did The Process
not
fail and let this
error get through?

Im...
In Summary
Clarify The Process after each
production and distribute
responsibility within it.
If an activity requires perf...
Charlie
Levenson
Media
Strategist
& Writer
CLL2001@gmail.com

Image © Mike Baldwin, Jantoo.com, used with permission.
Presentation for Ignite Portland 12: Blame the Process, Not the Person
Presentation for Ignite Portland 12: Blame the Process, Not the Person
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Presentation for Ignite Portland 12: Blame the Process, Not the Person

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A presentation for Ignite Portland 12 on process, mistakes, and blaming the PROCESS for them, not your people.

The Ignite process is 20 slides that auto-advance every 15 seconds and are accompanied by a live presentation.

Visit igniteportland.org for video of the event.

The video of this Ignite being delivered is available at this URL: http://youtu.be/HwnFAI420W4

Published in: Business, Technology
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Transcript of "Presentation for Ignite Portland 12: Blame the Process, Not the Person"

  1. 1. Blame the Process, Not the People. Painting “Pointing Fingers” by Mario Zucca (MarioZucca.com), used with permission.
  2. 2. Charlie Levenson Media Strategist & Writer Experienced in process development and production: 10 years: TV commercials, videos & Disney 10 years: Interactive Multimedia 8 years: Multnomah Athletic Club 9 months: First Tech Federal Credit Union
  3. 3. It's not rocket science or brain surgery. Really! Photo courtesy of NASA Photo courtesy of Zoe Cormier for Guerrilla Science (guerillascience.co.uk).
  4. 4. It all started with a lawyer. Fun Cushion by Miranda Godman (cushions.org.uk), used with permission.
  5. 5. 1st Stage 2nd Stage 3rd Stage Insurance Company Internal Client My Department Lawyer & Project Manager Project Manager My Boss and I (twice each) Image courtesy of Master Isolated Images, FreeDigitalPhotos.net
  6. 6. 4th Stage 5th Stage 6th Stage Internal Client Insurance Company Internal Client Project Manager Lawyer & Project Manager Project Manager & Associate Image courtesy of Master Isolated Images, FreeDigitalPhotos.net
  7. 7. 7th Stage 8th Stage 9th Stage Internal Counsel My Department Print/Mail Vendor Another My Boss &I (one last time) Production Manager Lawyer Images courtesy of Master Isolated Images, FreeDigitalPhotos.net
  8. 8. What the process produced... Images courtesy of Master Isolated Images, FreeDigitalPhotos.net
  9. 9. What was missing in the process? Image courtesy of wallpapersfor.me
  10. 10. The Work of a Proofreader Image courtesy of Dean Evans from his book “Don't Trust Your Spell Check” (goodcontentcompany.com)
  11. 11. People who ended up responsible for proofreading the final copy: 2 Lawyers 3 Project Managers VP Marketing 1 Production Associate Communications Manager
  12. 12. Because EVERYBODY was involved, it ended up being NOBODY's Image courtesy of Feverpitched / yaymicro.com
  13. 13. Image courtesy of Stuart Miles, FreeDigitalPhotos.net
  14. 14. The Process can address three distinct kinds of information. Known Knowns Known Unknowns Unknown Unknowns Image courtesy of commons.wikimedia.org
  15. 15. Known Knowns: The stuff we know about. The Process takes care of these. Known Unknowns: The stuff we know that we don't know. Managed by the production team. Unknown Unknowns: The stuff we can't see coming. Are used to modify The Process.
  16. 16. Use the Project Post-Mortem to Build & Evolve the Process How did The Process not fail and let this error get through? Image courtesy of papaija2008, FreeDigitalPhotos.net Who failed and made the mistake?
  17. 17. In Summary Clarify The Process after each production and distribute responsibility within it. If an activity requires perfection and people are involved, The Process must include checks, double-checks and triple cross-checks*. *And even then, the unknown unknowns will GET you.
  18. 18. Charlie Levenson Media Strategist & Writer CLL2001@gmail.com Image © Mike Baldwin, Jantoo.com, used with permission.

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