2. Background
Basic Engineering Formulas
Key Elements that lead to success
Business opportunities
Partnerships Social Aspects
Objectives
3. Background
Magnetically levitated
(Maglev)
1.4 Billion
Floats on magnetic
Cushion
Held by Electric Magnetic
PullCorporate partners
3
Number of vehicles/trains: 3
Sections: 6 each train
Length: 153.6 m
Width: 3.7 m
Height: 4.2 m
Maximum operating speed:
505 km/h
Based on German TR08
Maglev Train Data
4. SWOT
Strengths
• Faster trips
• Less Pollution
• Less Noise
• Government Support
Weaknesses
• High Cost
• Separation between vehicle
and the guide way must be
monitored
Opportunities
• Acquire smaller companies
• Expansions- Baltimore-
Washington D.C. in 15 minutes
Threats
• Challenges of expanding into
emerging markets
• Emerging competitors within
the Chinese market
• Airplane guidelines
4
5. China Strategy
5
Domestic Market and Growth Rates
Nominal GDP in
PPP
2009 2010 2011 2012 2013 2014
Percentage change 10.0% 11.5% 10.7% 10.3 10.8 11.1
Source: Global Insight (May 2010)
Attractive global sourcing destination
Strong infrastructure
Energy demands
Policy reforms
Green IT
6. Technology Innovation
6
Patent Office Granted Filed
Japan 164,954 396,291
U.S. 157,283 456,154
Republic of Korea 123,705 172,469
China 67,948 245,161
European Patent Office 54,699 140,763
Russian Federation 23,028 39,439
Canada 18,550 40,131
Germany 17,739 60,992
What does this mean?
Next 10 years China will surpass the U.S. in patents filled
Source: World Intellectual Property Organization (WIPO)
9. Equation of Motion
9
where i=1,2,3,4 ;
mf,i=mass of ith levitation frame;
yf,i=vertical displacement of ith levitation frame;
yv=vertical displacement of carriage body at the center of
gravity;
θv=angular displacement of the carriage body;
y(xi,t)=vertical displacement of guideway at location xi and
time t ;
Lv=length of the maglev vehicle.
12. Maglev Suspension Systems
Attractive force to
levitate
Standard
electromagnets
Coils only conduct
electricity when power
is present
Also used in Germany
Super-cooled
Superconducting
electromagnets
Conduct electricity
after the power supply
is shut down
Ex. Blackout
EMS System EDS System
12
Electromagnetic vs. Electrodynamics Suspension
16. 16
People
• Reduce oil dependence
• Energy-efficient travel
Planet
• Potential source of
renewable energy
• Decrease noise
pollution
Profit
• Decreased risks to
passengers and
pedestrians
Social Aspects
17. Business Opportunities
Co-founder, chair and CEO of
Paypal
Co-founder, CEO at Tesla
Motors
Member of the Stanford
University Engineering
Advisory Council
Bachelors of physics from
Penn
Business degree from Wharton
17
Elon Musk
http://www.youtube.com/watch?v=L
2D4qDeHveA
19. References
Heath, C. J. (n.d.). History and Development of Magnetic Levitating Trains. Retrieved April 19,
2014, from Academia.Edu: http://www.academia.edu/589542/
History_and_Development_of_Magnetic_Levitating_Trains
Karamouzis, F. (2010, May 4). China's Quest and Its Challenges for the Leader's Mantle as a
Global Services Destination. Retrieved April 21, 2014, from Gaetner:
http://my.gartner.com/portal/server.pt?open=512&objID=260&mode=2&PageID=3
460702&resId=1364417&ref=QuickSearch&sthkw=maglev
Ren, S. R. (2010). Dynamic Simulation of the Maglev Vehicle/Guideway System. Journal
of Bridge Engineering , 15 (3), 269-278.
Shaghai Maglev Transportation. (2005). Home Page. Retrieved April 19, 2014, from
Shanghai Maglev Train: http://www.smtdc.com/en/xnlv5.html
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