Ontario Mayors & Firefighters Ice Fishing Challenge


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Presentation for municipalities and media. Departments of interest are tourism, mayor's office, fire department, economic development, recreation, culture.

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Ontario Mayors & Firefighters Ice Fishing Challenge

  1. 1. Celebrating Your Place in Ontario’s Ice Fishing Tradition www.cprfishingevents.com
  2. 2. Mayors and Firefighters Ice Fishing Challenge The incentive for this project and what it involves First Annual
  3. 3. What <ul><li>Create a friendly Town vs Town competition that wraps up on Family Fishing Weekend – February 18-20, 2012. </li></ul><ul><li>The Mayor (or Reeve) teams up with a member of their fire department. </li></ul><ul><li>Each team is ice-fishing within their own municipality. </li></ul><ul><li>Fishing will be observed and scored by a representative of CPR. </li></ul><ul><li>Scores will be collected from all teams across Ontario. </li></ul><ul><li>The winning team is invited to receive the Grand Prize Argo at a special presentation hosted by Fish TV during the 2012 Toronto Sportsmen’s Show. </li></ul>
  4. 4. Why <ul><li>Create a Special Event that is Town oriented and that would attract participants, spectators and media with ‘reach’ – local, regional, national. </li></ul><ul><li>Make the Special Event a catalyst to draw out more visitors and to generate civic pride. </li></ul><ul><li>Identify Towns that can offer ice fishing and build it as part of their recreational fishing opportunity – 12 months of the year. </li></ul>
  5. 5. Fishing’s Economic and Social Impact 1 From the Canadian Sportfishing Industry Association Report Total Revenue from all hotels and motor hotels $2,813,200,000 (1999) FISHING $2,333,405,481 (2000) SHOW ME THE MONEY… More Compelling Reasons Why
  6. 6. Fishing’s Economic and Social Impact 2 35.8% Fishing Trip Expenses 26.1% Special Vehicles 14.5% Boating Equipment 12.5% Land & Buildings 6.8% Camping Equipment 2.9% Fishing Equipment 1.4% Other Food & Lodging 33.5% Transportation 30.5% Package Deals 20.6% Fishing Services 8.1% Fishing Supplies 7.0% Other 0.3% The focus of the Mayors & Firefighters Ice Fishing Challenge and Partners
  7. 7. Fishing’s Economic and Social Impact 3 “ Canadians spent $1.3 billion on overnight trips for hunting and angling in 1999. This is almost 3 times the revenue obtained from all performing arts in Canada.” From the Canadian Sportfishing Industry Association Report SHOW ME THE MONEY…
  8. 8. Fishing’s Economic and Social Impact 4 Canadians over 15 who fish… outnumber those who golf and play hockey, combined. From the Canadian Sportfishing Industry Association Report Canadians over 15 who fish…18% Interested in fishing… 40% Approx. 8 million of all ages fish.
  9. 9. Ice Fishing is an easy connection with the public <ul><li>Hosting a local Family Fishing Weekend event to invite residents and visitors out to fish along with the Mayor and Firefighter is encouraged. </li></ul><ul><li>Any resident of Canada can fish on this weekend without having to purchase a licence – normally a minimum of $12 per person. </li></ul><ul><li>The winter exemption has been in place since 2007 and towns are now taking advantage to create visitor traffic and interest in the outdoors. </li></ul>3 Mayors sharing an Ice Hut
  10. 10. How do Municipalities take part? <ul><li>Register the town’s Mayor or Reeve as a participant. </li></ul><ul><li>Select a team member from the fire department. </li></ul><ul><li>Schedule your fishing time and location. </li></ul><ul><li>Promote the event locally with the assistance of the Promotion/Media package each town receives. </li></ul>
  11. 11. The Team Selection <ul><li>Mayors (or Reeves) because they are ‘the face’ of the towns and they invite media attention. </li></ul><ul><li>Firefighters, always crowd pleasers. </li></ul><ul><li>Together . . . creating two opportunities for the ‘rivalry’ that creates excitement and home town pride. </li></ul><ul><li>Then . . . put a valuable Grand Prize in the mix that any town will benefit from for years. </li></ul>So imagine …
  12. 12. The Grand Prize 2012 Argo 750 HDi with accessories for fire and rescue operations CUSTOM BUILT TO ORDER and FACTORY DIRECT by EVENT STAKEHOLDER $23,000 VALUE over
  13. 13. Fire & Rescue Argo In Action Worth over $23,000 Reliable amphibious transportation in harsh environments and rugged terrains Customizable add-on solutions for year round usage Environmentally friendly with very low ground pressure Space for up to 6 passengers Low emissions = EPA and CARB standards Load capacity up to 1150 lbs on land or 1000 lbs on water Optional tracks for better winter performance. Stakeholder
  14. 14. 37 Dealers in Ontario All Canadian Unique Reliable Reputable Stakeholder
  15. 15. Challenge Cup & Awards An awards program will extend recognition to Municipalities, Fire Departments & Sponsors; all down the line. In addition to the Argo, the champion Mayor will hold the Annual Trophy until the next year’s challenge.
  16. 16. Over 120,000 show attendance Five days of build up to the Grand Prize presentation to the champion Mayor and Firefighter Team. GRAND PRIZE Presented at the Toronto Sportsmen’s Show
  17. 17. Presentation Hosts North America’s Premier Fishing & Destination TV Show Leo Stakos & Ron James With over 21,000 sq ft of exhibit action at the show. Sponsors
  18. 18. Responses “Great idea!” “Endorsed” “ What a terrific idea!” “ Please register the Town of Blind River” “… will book the time to ensure that I am available” “ Our Mayor and Fire Chief LOVE the idea and are in” “… I will pass this on to our friends at our Winter Festival of Lights, for whom it would be a great fit” “ I am going to win that Argo.” “ Thanks! We have signed up our town. Bring us an Argo to display for you.” “ We are going to be the winners of this Argo!!!”
  19. 19. Respondents Leading the way Blind River Chatham – Kent City of Kawartha Lakes County of Haliburton Saugeen Shores Wawa Direct Interest Elliot Lake Greater Madawaska London Niagara Falls Noelville Orillia Sault Ste. Marie Temagami . . . and growing
  20. 20. PHOTO OPS Broadcast Video, Community TV, Print, Social Media, Podcast
  21. 21. PHOTO OPS Leverage Promotion for other upcoming Community Events
  22. 22. <ul><li>Media kits with digital promos, background information, logos, sample ads, press releases </li></ul><ul><li>A set of posters, brochures, outdoor banner, personal ID kits </li></ul><ul><li>“ Ice Fishing Safety” brochures, written by Wil Wegman, award winning outdoor writer </li></ul>The Deliverables Package for each Town
  23. 23. <ul><li>Direct Event Support Materials </li></ul><ul><li>Media Promotion campaign headed by </li></ul><ul><ul><li>CPR Fishing Events • Lures & Tours </li></ul></ul><ul><ul><li>Argo Canada • Fish TV • Ripple Outdoors </li></ul></ul><ul><ul><li>Canadian Ice Fishing Championship </li></ul></ul><ul><li>Traditional Advertising plus Social Media </li></ul><ul><li>Recognition Awards </li></ul><ul><li>Recurring Promotion for 2013 </li></ul><ul><ul><li>Utilizing video coverage, reporting and reviews </li></ul></ul>Total Promotion
  24. 24. <ul><li>Promos and co-op with advance fishing events and seminars </li></ul>Promotion GRAND PRIZE PRESENTATION Show Exhibit Zone Over 21,000 sq ft Presence at Canada’s largest outdoor/recreation shows Niagara’s 2012 International Ice Fishing Show Annual Ice Fishing Seminar
  25. 25. <ul><li>Full page prime positioning in the sport fishing and recreational tourism directories with the largest distribution in Ontario. </li></ul><ul><li>Placements in Canada’s most popular outdoor publications. </li></ul><ul><li>Internet and Social Media networking, Press Releases and Podcast interviews. </li></ul><ul><li>Website scoreboard and on-location Twitter </li></ul>Advertising & Networking
  26. 26. The Lures & Tours Group Recreational Fishing & Tourism Directories and Maps C atch – P hotograph – R elease Special Events Developers Canada’s Premiere Ice Fishing Competition since 1994
  27. 27. Lures & Tours Partners ROSA SHARPE Currently and Recently: Lures & Tours – Director of Marketing and Special Events CPR Fishing Events – Director of Marketing and Planning Canadian Ice Fishing Championship – Marketing and Sponsorship Fish Lake Simcoe Tourism Alliance – Committee Member Lake Simcoe Fisheries Stakeholder Committee (LSFSC) – Tourism Stakeholders Representative Buckhorn District Tourist Association – Former Marketing Board Director Give a Miracle a Chance – Board Director, Special Events
  28. 28. Lures & Tours Partners CHARLES ROSS Currently: Lures & Tours – Director, Content and Production CPR Fishing Events – Director, Content and Administration Canadian Ice Fishing Championship – Content and Administration Voices for the Trent Severn Waterway – Board Member Bobcaygeon Canada U.S. Walleye Tournament – Committee Member Lake Simcoe Fisheries Stakeholder Committee – Vice Co-Chair, 2007 ~ Give a Miracle a Chance – Board Director, Media/Promotions
  29. 29. Celebrating Your Place in Ontario’s Ice Fishing Tradition WE’LL SEE YOU ON THE ICE! www.cprfishingevents.com