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Celebrating Your Place in Ontario’s Ice Fishing Tradition               www.cprfishingevents.com
First AnnualMayors and Firefighters Ice Fishing Challenge   The incentive for this project               and         what ...
WhatCreate a friendly Town vs Town competition that wraps up on FamilyFishing Weekend – February 18-20, 2012.The Mayor (or...
WhyCreate a Special Event that is Town oriented and that wouldattract participants, spectators and media with ‘reach’ – lo...
Fishing’s Economic and Social Impact 1 SHOW ME THE MONEY…                       Total Revenue                             ...
Fishing’s Economic and Social Impact 2The focus of the Mayors                                     26.1%          & Firefig...
Fishing’s Economic and Social Impact 3 SHOW ME THE MONEY…              “Canadians spent $1.3 billion                      ...
Fishing’s Economic and Social Impact 4                                 Canadians over 15 who fish…                        ...
Ice Fishing is an           easy connection with the publicHosting a local Family Fishing Weekend event to invite resident...
How do Municipalities take part?Register the town’s Mayor or Reeve as a participant.Select a team member from the fire dep...
The Team SelectionMayors (or Reeves) because they are ‘the face’ of the towns and theyinvite media attention.Firefighters,...
The Grand Prize2012 Argo 750 HDi with accessories for fire and rescue operations                                          ...
Fire & Rescue Argo In Action                                 Worth over $23,000                                           ...
All Canadian                           Unique                          Reliable                         Reputable37 Dealer...
Challenge Cup & AwardsIn addition to the Argo, the champion Mayor will hold the     Annual Trophy until the next year’s ch...
RAND  G  PRIZE         Presented at the    Toronto Sportsmen’s Show    Over 120,000 show attendanceFive days of build up t...
Presentation Hosts  Leo Stakos & Ron James  North America’s     With over 21,000 sq ft  Premier Fishing &     of exhibit a...
Responses                                                  “… will book the time to                                       ...
PHOTO OPSBroadcast Video, Community TV, Print, Social Media, Podcast
PHOTO OPSLeverage Promotion for other upcoming Community Events
The Deliverables Package       for each Town    • Media kits with digital promos, background      information, logos, samp...
Total Promotion• Direct Event Support Materials• Media Promotion campaign headed by   • CPR Fishing Events • Lures & Tours...
Promotion  Promos and co-op with advance fishing events and seminars             Niagara’s 2012            International I...
Advertising & Networking• Full page prime positioning in the sport fishing and  recreational tourism directories with the ...
Sponsor OpportunitiesTHREE MAJOR LEVELS OF SPONSORSHIP         TITLE SPONSOR         BRIGADE LEVEL        COMMAND LEVEL
TITLE SPONSORCompany/Brand name inserted on the event crest,which leads in all promotional material &announcements, includ...
TITLE SPONSORAdditional Entitlements6.  All print/radio/TV media.7. Leading TITLE name for any on-location signage.8. Mult...
BRIGADE LEVEL SPONSORExclusive Entitlements1. Exclusivity in your industry category* and branding   on all event promotion...
BRIGADE LEVEL SPONSORAdditional Entitlements6.   All print/radio/TV media, signage and event kits.7.   Multiple web page i...
COMMAND LEVEL SPONSORExclusive Entitlements1.   Exclusivity in your industry category* and branding on all     event promo...
COMMAND LEVEL SPONSORAdditional Entitlements5.   All print/radio/TV media, signage and event kits.6.   Multiple web page i...
The Lures & Tours Group      Recreational Fishing & Tourism      Directories and Maps      Catch – Photograph – Release   ...
Lures & Tours Partners                        ROSA SHARPE                    Currently and Recently:Lures & Tours – Direct...
Lures & Tours Partners                            CHARLES ROSS                               Currently:Lures & Tours – Dir...
Celebrating Your Place in Ontario’s Ice Fishing TraditionWE’LL SEE YOU ON THE ICE!      www.cprfishingevents.com
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Ontario Mayors & Firefighters Ice Fishing Challenge

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A brief introduction for sponsors to consider the 2012 event in their promotions

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Transcript of "Ontario Mayors & Firefighters Ice Fishing Challenge"

  1. 1. Celebrating Your Place in Ontario’s Ice Fishing Tradition www.cprfishingevents.com
  2. 2. First AnnualMayors and Firefighters Ice Fishing Challenge The incentive for this project and what it involves
  3. 3. WhatCreate a friendly Town vs Town competition that wraps up on FamilyFishing Weekend – February 18-20, 2012.The Mayor (or Reeve) teams up with a member of their fire department.Each team is ice-fishing within their own municipality.Fishing will be observed and scored by a representative of CPR.Scores will be collected from all teams across Ontario.The winning team is invited to receive the Grand Prize Argo at a specialpresentation hosted by Fish TV during the 2012 Toronto Sportsmen’sShow
  4. 4. WhyCreate a Special Event that is Town oriented and that wouldattract participants, spectators and media with ‘reach’ – local,regional, national.Make the Special Event a catalyst to draw out more visitors andto generate civic pride.Identify Towns that can offer ice fishing and build it as part oftheir recreational fishing opportunity – 12 months of the year.
  5. 5. Fishing’s Economic and Social Impact 1 SHOW ME THE MONEY… Total Revenue from all hotels and motor hotels $2,813,200,000 (1999) FISHING $2,333,405,481 (2000)From the Canadian Sportfishing Industry Association Report
  6. 6. Fishing’s Economic and Social Impact 2The focus of the Mayors 26.1% & Firefighters Special Ice Fishing Challenge 35.8% Vehicles Partners Fishing Trip Expenses Food & Lodging 33.5% Transportation 30.5% 1.4% Other 14.5% Package Deals 20.6% Boating 2.9% Fishing Services 8.1% Fishing Equipment Equipment 6.8% 12.5% Fishing Supplies 7.0% Land & Camping Other 0.3% Equipment Buildings
  7. 7. Fishing’s Economic and Social Impact 3 SHOW ME THE MONEY… “Canadians spent $1.3 billion on overnight trips for hunting and angling in 1999. This is just under 3 times the revenue obtained from all performing arts in Canada.”From the Canadian Sportfishing Industry Association Report
  8. 8. Fishing’s Economic and Social Impact 4 Canadians over 15 who fish… outnumber those who golf and play hockey, combined. Canadians over 15 who fish…18% Interested in fishing… 40% Approx. 8 million of all ages fish.From the Canadian Sportfishing Industry Association Report
  9. 9. Ice Fishing is an  easy connection with the publicHosting a local Family Fishing Weekend event to invite residents andvisitors out to fish along with the Mayor and Firefighter is encouraged.Any resident of Canada can fish on this weekend without having topurchase a licence – normally a minimum of $12 per person.The winter exemption has been in place since 2007 and towns are nowtaking advantage to create visitor traffic and interest in the outdoors.
  10. 10. How do Municipalities take part?Register the town’s Mayor or Reeve as a participant.Select a team member from the fire department.Schedule your fishing time and location.Promote the event locally with the assistance of thePromotion/Media package each town receives.
  11. 11. The Team SelectionMayors (or Reeves) because they are ‘the face’ of the towns and theyinvite media attention.Firefighters, always crowd pleasers.Together . . . creating two opportunities for the‘rivalry’ that creates excitement andhome town pride.Then . . . put a valuable Grand Prize in the mixthat any town will benefit from for years. So imagine …
  12. 12. The Grand Prize2012 Argo 750 HDi with accessories for fire and rescue operations over BUILT TO ORDER FACTORY DIRECT BY EVENT SPONSORS $23,000 VALUE
  13. 13. Fire & Rescue Argo In Action Worth over $23,000 Reliable amphibious transportation in harsh environments and rugged terrains Customizable add-on solutions for year round usage Environmentally friendly with very low ground pressureSpace for up to 6 passengersLow emissions = EPA and CARB stds.Load capacity upto 1150 lbs on landor 1000 lbs on waterOptional tracks for better winter performance.
  14. 14. All Canadian Unique Reliable Reputable37 Dealers in Ontario
  15. 15. Challenge Cup & AwardsIn addition to the Argo, the champion Mayor will hold the Annual Trophy until the next year’s challenge. An awards program will extend recognition to Municipalities, Fire Departments & Sponsors; all down the line.
  16. 16. RAND G PRIZE Presented at the Toronto Sportsmen’s Show Over 120,000 show attendanceFive days of build up to the Grand Prize presentation to the champion Mayor and Firefighter Team.
  17. 17. Presentation Hosts Leo Stakos & Ron James North America’s With over 21,000 sq ft Premier Fishing & of exhibit action Destination TV at the show. Show
  18. 18. Responses “… will book the time to ensure that I am available” “What a terrific idea!” “I am going to win that Argo.” “We are going to be the winners of this Argo!!!.” “Endorsed” “Thanks! We have signed up our town. “Please register the Town Bring us an Argo to of Blind River” display for you.” “Great idea!”“…I will pass this on to our friends at ourWinter Festival of Lights, for whom itwould be a great fit” “Our Mayor and Fire Chief LOVE the idea and are in”
  19. 19. PHOTO OPSBroadcast Video, Community TV, Print, Social Media, Podcast
  20. 20. PHOTO OPSLeverage Promotion for other upcoming Community Events
  21. 21. The Deliverables Package for each Town • Media kits with digital promos, background information, logos, sample ads, press releases • A set of posters, brochures, outdoor banner, personal ID kits • “Ice Fishing Safety” brochures, written by Wil Wegman, award winning outdoor writer
  22. 22. Total Promotion• Direct Event Support Materials• Media Promotion campaign headed by • CPR Fishing Events • Lures & Tours • Argo Canada • Fish TV • Ripple Outdoors • Canadian Ice Fishing Championship• Traditional Advertising plus Social Media• Recognition Awards• Recurring Promotion for 2013 – Utilizing video coverage, reporting and reviews
  23. 23. Promotion Promos and co-op with advance fishing events and seminars Niagara’s 2012 International Ice Annual Ice Fishing Show Fishing SeminarPresence at Canada’s largest outdoor/recreation shows Show Exhibit Zone Over 21,000 sq ft
  24. 24. Advertising & Networking• Full page prime positioning in the sport fishing and recreational tourism directories with the largest distribution in Ontario.• Placements in Canada’s most popular outdoor publications.• Internet and Social Media networking, Press Releases and Podcast interviews.• Website scoreboard and on-location Twitter
  25. 25. Sponsor OpportunitiesTHREE MAJOR LEVELS OF SPONSORSHIP TITLE SPONSOR BRIGADE LEVEL COMMAND LEVEL
  26. 26. TITLE SPONSORCompany/Brand name inserted on the event crest,which leads in all promotional material &announcements, including live at theToronto Sportsmen’s Show before and duringpresentation activities in the FISH TV exhibitand on the Annual TrophyExclusive Entitlements1. Title event mention on all perceived Radio Commercials and “live to air” plugs province wide (Jan. – Feb.), plus any taped assets (value $80k).2. Exclusive opportunity to promote a Company/Brand Title Prize or “Runner Up” Prize (tbd), presented live at the Sportsmen’s Show – March 2012.3. Product placement and/or branded “photo wall” for on-location media use.4. First right of refusal for Title Sponsorship of the 2013 event.5. First right of refusal to be Title Sponsor of the 2012 Canadian Ice Fishing Championship at 50% off as a Dual Title Sponsor. . . . and more . . .
  27. 27. TITLE SPONSORAdditional Entitlements6. All print/radio/TV media.7. Leading TITLE name for any on-location signage.8. Multiple web page icons with partnering communities, sponsors and associated official websites.9. Social media networking with multiple established partnerships.10. Special Winter insert of your ad or coupon piece in the official event kit (garner retail/in-store spend in participating Ontario communities.11. Full page ad in Lures & Tours Recreational Fishing Directory, Ontario edition, and logo on all 5 maps (1 provincial, 4 regional) ($15K value).12. Logo in Lures & Tours center spread ad created for this event.13. Hyperlink banners on web pages: 5 months Lures & Tours home page, 10 months on official event website home page and Lures & Tours event page.10 month advertorial post on event website Title Sponsor page. $39,995
  28. 28. BRIGADE LEVEL SPONSORExclusive Entitlements1. Exclusivity in your industry category* and branding on all event promotional and printed materials.2. First right of refusal for Brigade Level Sponsorship of the 2013 event in the same industry category.*3. First right of refusal to be Tier 2 Sponsor of the 2012 Canadian Ice Fishing Championship at 50% off as a Dual Event Sponsor.4. Exclusive Radio event commercial mention, “live to air” plugs and radio web logo/hyperlink placement as a Prize Partner offering (additional in- kind prize required) for the perceived multi radio provincial campaign, January – February (expected advertising value of $80,000 +).5. Exclusive opportunity to promote a Company/Brand Prize* presented live at the Sportsmen’s Show – March 2012.* IF this is not taken by the Title Sponsor. . . . and more . . .
  29. 29. BRIGADE LEVEL SPONSORAdditional Entitlements6. All print/radio/TV media, signage and event kits.7. Multiple web page icons with partnering communities, sponsors and associated official websites.8. Social media networking with multiple established partnerships.9. Exclusive mention for your category on all perceived Radio Commercials and “live to air” plugs province wide (Jan. – Feb.) plus any taped assets.10. Special Winter insert of your ad or coupon piece in the official event kit (garner retail/in-store spend in participating Ontario communities.11. Full page ad in Lures & Tours Recreational Fishing Directory, Ontario edition, and logo on all 5 maps (1 provincial, 4 regional) ($15K value).12. Logo in Lures & Tours center spread ad created for this event.13. Hyperlink banners on web pages: 6 months Lures & Tours home page, 10 months on official event website home page and Lures & Tours event page.10 month advertorial post on event website Brigade Sponsor page. $24,995
  30. 30. COMMAND LEVEL SPONSORExclusive Entitlements1. Exclusivity in your industry category* and branding on all event promotional and printed materials.2. First right of refusal for Command Level Sponsorship of the 2013 event in the same industry category.*3. First right of refusal to be Tier 3 Sponsor of the 2012 Canadian Ice Fishing Championship at 50% off as a Dual Event Sponsor.4. Radio event commercial mention, “live to air” plugs and radio web logo/hyperlink placement as a Prize Partner offering (additional in-kind prize required) for the perceived multi radio provincial campaign, January – February (expected advertising value of $80,000 +).*IF this is not taken by the Title Sponsor or Brigade Sponsor. . . . and more . . .
  31. 31. COMMAND LEVEL SPONSORAdditional Entitlements5. All print/radio/TV media, signage and event kits.6. Multiple web page icons with partnering communities, sponsors and associated official websites.7. Social media networking with multiple established partnerships.8. Full page ad in Lures & Tours Recreational Fishing Directory, Ontario edition, and logo on all 5 maps (1 provincial, 4 regional) ($15K value).9. Logo in Lures & Tours center spread ad created for this event.10. Logo and web address on web pages: 6 months on official event website (CPR) home page and Lures & Tours event page.11. and… Possible exclusive mention in your industry category on all perceived Radio Commercials and “live to air” plugs province wide (Jan. – Feb.), plus any taped assets, if not taken by a Brigade Level Sponsor. $5,995
  32. 32. The Lures & Tours Group Recreational Fishing & Tourism Directories and Maps Catch – Photograph – Release Special Events Developers Canada’s Premiere Ice Fishing Competition since 1994
  33. 33. Lures & Tours Partners ROSA SHARPE Currently and Recently:Lures & Tours – Director of Marketing and Special EventsCPR Fishing Events – Director of Marketing and PlanningCanadian Ice Fishing Championship – Marketing and SponsorshipFish Lake Simcoe Tourism Alliance – Committee MemberLake Simcoe Fisheries Stakeholder Committee (LSFSC) –Tourism Stakeholders RepresentativeBuckhorn District Tourist Association –Former Marketing Board DirectorGive a Miracle a Chance – Board Director, Special Events
  34. 34. Lures & Tours Partners CHARLES ROSS Currently:Lures & Tours – Director, Content and ProductionCPR Fishing Events – Director, Content and AdministrationCanadian Ice Fishing Championship – Content and AdministrationVoices for the Trent Severn Waterway – Board MemberBobcaygeon Canada U.S. Walleye Tournament – Committee MemberLake Simcoe Fisheries Stakeholder Committee – Vice Co-Chair, 2007 ~Give a Miracle a Chance – Board Director, Media/Promotions
  35. 35. Celebrating Your Place in Ontario’s Ice Fishing TraditionWE’LL SEE YOU ON THE ICE! www.cprfishingevents.com
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