iPhone Users 25,000 people signed up the first day 27 million registered users (12 Mar 2012) 400 million photos shared to date with 60 photos shared per second
Interact with Friends Fast and Easy photo sharing Comments and Likes Search #hashtags Connect to other social media platforms Personalized Apply a filter
http://socialfresh.com/brands-on- instagram/ Product Development and Customer Engagement Used mostly in Sports, News, Fashion and Entertainment, Politics For…insights, backstage passes, additional place for supporting or iconic visual aids To integrate with pop culture and quick way to interact with audiences– minimal effort
Similar to other SM platforms Default Public Set to Private, only followers can see pictures Manageable Account Settings
Creative, original Integrates photo sharing such as picasa or flickr with social media aspect i.e. Followers, like and comment buttons Links to other platforms (Twitter, Facebook, Tumblr, Pinterest) Free global tool, saves to phone Fun ways to enhance its usage: created a new markethttp://content.photojojo.com/websites/10- rad-new-instagram-apps-and-sites/
Must have an iPhone (Android version soon to be released) Based in a phone application, but now accessible and manageable online through online interface - http://web.stagram.com/ Can’t upload pictures from any other location Privacy restrictions
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