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COMM

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  • 1. Charlia Acree COMM352 March 2012
  • 2.  iPhone Users 25,000 people signed up the first day 27 million registered users (12 Mar 2012) 400 million photos shared to date with 60 photos shared per second
  • 3.  Interact with Friends Fast and Easy photo sharing Comments and Likes Search #hashtags Connect to other social media platforms Personalized Apply a filter
  • 4.  http://socialfresh.com/brands-on- instagram/ Product Development and Customer Engagement Used mostly in Sports, News, Fashion and Entertainment, Politics For…insights, backstage passes, additional place for supporting or iconic visual aids To integrate with pop culture and quick way to interact with audiences– minimal effort
  • 5.  Similar to other SM platforms Default Public Set to Private, only followers can see pictures Manageable Account Settings
  • 6.  Creative, original Integrates photo sharing such as picasa or flickr with social media aspect i.e. Followers, like and comment buttons Links to other platforms (Twitter, Facebook, Tumblr, Pinterest) Free global tool, saves to phone Fun ways to enhance its usage: created a new markethttp://content.photojojo.com/websites/10- rad-new-instagram-apps-and-sites/
  • 7.  Must have an iPhone (Android version soon to be released) Based in a phone application, but now accessible and manageable online through online interface - http://web.stagram.com/ Can’t upload pictures from any other location Privacy restrictions

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