Did You Know?$82,500,000,000• In home sales to international clients27%• The number of REALTORS® that have international clients93%• The percentage of REALTORS® who have seen steady or increasedinternational business62%• The percentage of international homebuyers that paid cash for theirhomeSource: 2012 NAR Profile of International Home Buying Activity
Global BusinessTelling the story with numbers:• $82.5 Billion in U.S. residential property sold to International Buyers& Recent Immigrants equates to $5Billion in available commissions• The median sale price paid by International homebuyers was $80,000higher than the overall median sale price of existing homesSource: 2012 NAR Profile of International Home Buying Activity
Global BusinessWho is your global buyer?• First and second generation immigrant buyers• Foreign investors – commercial and residential• Second home / vacation foreign buyers• Americans buying abroad
NAR Global Purpose Help members recognize the potential in global real estate• Show REALTORS® how to diversify their business and provideresearch, tools and access to globalize their network, from their localmarket.• Offer the Certified International Property Specialist Designation & theAt Home With Diversity Certifications.• Formalize alliances with 80 bi-lateral agreements in nearly 60countries, and strategic partners to help members connect withagents around the world.• Offer useful and timely resources & research
Steps to globalize your business Do the research: Understand who is likely to buy in your market• Check out NAR’s Profile of International Home buying Activitywww.realtor.org/topics/profile-of-international-home-buying-activity• Download International Activity by State report for your statewww.realtor.org/statereports• View realtor.com International statswww.realtor.org/articles/where-are-global-buyers-searching-in-the-united-states
Steps to globalize your business Spend sometime on Realtor.org/global Subscribe to Global Content for the Weekly Report:Update your member profile and add “Global” as a news preference to receive globalnews updates Use NAR’s international field guideswww.realtor.org/field-guides
Steps to globalize your business Expand your network globally• Target one of over 80 real estate associations, in nearly 60countries, to network via conferences, tradeshows and meetings,face-to-face or virtual• Participate in various ‘global’ events at NAR Conference and Expo aswell as association events in your local community Join a Global Business Council• Many local boards have established global or internationalcouncils/committees dedicated to globally themed education,programming, and networking for their members.• There are over 100 Global Business Councils nationwide
Steps to globalize your business Utilize Realtor.com International• US listings on Realtor.com are automatically translated to 11languages on www.realtor.com/international - free of charge• Other enhanced site features include measurement & currencyconverters and international listings• Close to 1 million unique visitors outside the US are searchinglistings each month• Print listing information in multiple languages;• Market your translated listings via social media
Steps to globalize your business Educate yourself!A Certified International Property Specialist (CIPS) is an individualwho has recognized the importance of the global marketplace,offers expertise to global clients, and has preparedhimself/herself by completing the CIPS program requirements.Certified International Property Specialist
IN DEPTH LOOK: Certified InternationalProperty Specialist (CIPS) Program
Right now, global real estate transactions are happening in your neighborhood.People are moving in from other countries. Multicultural individuals living in theU.S. are coming to your market. And people from your hometown areinvesting in properties overseas. All together, global buyers invest billions ofdollars in U.S. real estate every year.Capture the Global Market
For REALTORS® ready for growth opportunities within their local market, the CIPSDesignation offers them access to the most relevant curriculum and exclusivenetwork to change the way they think about international real estate anddiversify and grow their business. CIPS Designees earn $50,000 more annuallythan non-designeesIncrease Your Earning Potential
Education Requirements: (5 total courses)Global Real Estate: Local Markets, (core course)Global Real Estate: Transaction Tools (core course)3 regional/elective courses (Asia, Europe, and The Americas)Other Elective Courses: (may use 1 of the following courses to satisfy one elective course)At Home with DiversityCRS 200, CRS 204CCIM – Residential Real Estate Financial AnalysisOther Requirements:Complete CIPS Designee Application with 100pts international experienceMaintain CIPS annual dues for use of designationAll designees must remain active members in CIPS Networkand National Association of REALTORS®Earning the CIPS Designation
Global Real Estate: Local Markets• Pre-requisite introductory course. Students need to take this course beforetaking any of the other CIPS courses. It lays the foundation for the additionalcourses.• Analysis of the international real estate business environment, includingcapital flow, currencies, government regulations and cultures.• Practical aspects of international brokerage, networking, marketing and sellingare discussed.• Upon completion of this course, receive ABR, RSPS, and CRS elective credit.
Global Real Estate: Transaction Tools• One-day course provides resources to help US students closeinternational transactions.•Provides the tools students need to prepare and presentbasic investment information to international clients.
Regional Courses• Europe and International Real Estate (one-day) – Provides information onworking with clients in Western and Central Europe. The European Union andits impact on international real estate are covered, along with economic andreal estate trends, networking and relationship building, plus marketing andselling practices. Offered on-line through REALTOR® University.• Asia/Pacific and International Real Estate (one-day) – Covers real estatepractices in Asia and the Pacific with emphasis on cultural influences,economic trends and assessment of investment opportunities. A specialchapter on working with the Japanese is included. Offered on-line throughREALTOR® University.
Regional Courses cont…• The Americas and International Real Estate (one-day) – Practical informationfor professionals who work with Caribbean, North, Central, and South Americaninvestors. Historical and cultural influences, regional relationship, andinvestment opportunities are covered along with a special focus on Mexico.Offered on-line through REALTOR® University.•Business of US Real Estate: (one day)- Designed for students from outside theUnited States. Provides insights on how real estate is practiced within theUnited States. Students from outside the US take this to replace theTransaction Tools Course.Offered on-line through REALTOR® University.
Finding a Course• Classroom and online courses are available•To find a course in your area, visit http://www.realtor.org/designations-and-certifications/cips-designation/course-schedule•Online courses offered via REALTOR University•Check with your local association for course offerings•For more information visit: www.realtor.org/global
• Automatic inclusion in CIPS Network – network of professionals in over 40countries.• Profile in the CIPS Online Network Directory• Listing in “Find a CIPS” online database at http://www.realtor.org/designations-and-certifications/cips-designation/cips-network/cips-search• Subscription to Global Perspectives newsletter, resource to help you grow yourbusiness• Customizable marketing materials, banner ads, postcards, press release andinternational referral templates• Access to webinars on timely topics designed to help you grow your business• Invitations and discounts to exclusive business and networking events, andmore!CIPS Benefits