A health consciousness is growing among today’s digital pioneers:
Young, creative urban professionals who spend more time
tweaking their blogs than training their bodies.
Their physical lives are closely tied to their digital identities.
They blog, upload, and publish the nuances of their daily routines while interacting with their digital
friends as regularly as their physical friends.
However, with the gold rush to social media and digital environments, these
users regularly neglect their physical needs, often feeling fatigued and
Meanwhile, current ﬁtness companies range from conventional to trendy, yet none
has fully embraced the growing digital generation
VOLT is a new approach to the ﬁtness business.
VOLT transforms its athletes into power generators, harnessing massive amounts of
kinetic energy that is expended while working out. At VOLT, physical resistance isn’t
measured in pounds (lb.) but rather in volts (V).
VOLT has contracted teams of mechanical engineers, industrial designers, and exercise
scientists to design ﬁtness equipment that is networked, intuitive, and [POWER+] certiﬁed.
[POWER+] or “Power Plus” is VOLT’s philosophy that a gym should be as charged as its
members while adding to the power grid of a surrounding community.
concept ﬁtness equipment
Tracking Website Power Cell
drained Buzzed Humming Amped
While working out, plug a USB key into your machine to track your progress. This workout data is
integrated into the online VOLT experience, where users can track workout progress and are
awarded different ﬁtness levels. This achievement system is then networked to social environments
like Twitter, FourSquare, and Facebook.
This workout data is also monitored by VOLT. After
covering its net energy usage, a VOLT facility offsets city
infrastructure with clean, human generated energy. For
members, their cost of utilities is lowered though a
partnership with the civic energy infrastructure.
The generation of kinetic energy allows members to get
ﬁt while giving improving their community by reducing
the need for fossil fuel.
In addition to power generated by customers, VOLT facilities are housed in architectural structures
that are designed to collect passive solar energy and minimize the material cost of construction
VOLT facility in Miami
As hybrid vehicles become more prevalent, VOLT facilities are outﬁtted with outdoor charging stations
for electric cars and bikes. VOLT facilities thus create an active way for people to reduce their
footprint, power their community and reducing the usage of non-renewable fuels while getting ﬁt.