Shepherd Center Creative Brief

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  • excellent..the National Center for Disabilities and Research would be very interested in this. MIchele, are you able to access this from your NCDE office in Portland?
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Shepherd Center Creative Brief

  1. 1. Attitudes and Perceptions about Disabilities
  2. 2. And then there was Ben
  3. 3. Charleston Miracle Leaguers
  4. 4. Abraham H. Maslow : “It's a psychological puzzle I've been trying to solve for years. Why are people cruel and why are they nice? Evil people are rare, but you find evil behavior in the majority of people. The next thing I want to do with my life is to study evil and understand it.” <ul><ul><ul><li>Establish social status </li></ul></ul></ul><ul><ul><ul><li>Be cruel to others before they can be cruel to you </li></ul></ul></ul><ul><ul><ul><li>Fear people and things that are different </li></ul></ul></ul><ul><ul><ul><li>Fear of being hurt/ vulnerable </li></ul></ul></ul><ul><ul><ul><li>Lack of full development in the Amygdala, Limbic system (emotional processing) & Prefrontal Cortex (social control, executive function). </li></ul></ul></ul>
  5. 6. real world experience
  6. 8. Mission: <ul><li>The Advertising should educate people about Brain Injuries, Spinal Cord Injuries, and Multiple Sclerosis and different ways to give support to those that struggle. </li></ul>
  7. 9. the next step TBI: 1.4 million annually every 23 seconds Spinal Cord Injury: 11 thousand annually 40 cases/ 1 million people http://www.fscip.org/facts.htm http://www.biausa.org/livingwithbi.htm
  8. 10. one-to-one with a doctor 29.4% group workshop 58.8% Advertising as a medium for teaching
  9. 11. “When we do the best that we can, we never know what miracle is wrought in our life, or in the life of another.” -Helen Keller

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