The Future of eTextbooks - The “Smarter Learning” Approach by Martin Marlow, Maverick Outsourcing
by Charleston Conference, Conference at Conference on Nov 12, 2010
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Panelist 1 of 4 ...
Panelist 1 of 4
Thursday, November 4, 2010
3:00 - 3:45 PM
eTextbooks are the last major eBook category to open up to active experimentation. Recently a number of new business models, pricing ideas and products are being explored by major Publishers. New market entrants are also developing innovative approaches that in some cases challenge, and in others sit alongside the established players.
But with all this activity, are these innovations what students and lecturers really want? Do they support the evolution of teaching and effectively increase student engagement in academic study? Do they enhance and expand the future of higher education?
Drawing on new statistics and feedback from recent market research studies in Europe and the US and reviewing recent industry announcements, product releases and partnerships, this session will present the varying views and perspectives of differing constituents in the supply chain (including the library, publishers, aggregators and platform providers).
The panel will review the developing eTextbook market dynamics and discuss how publishers, service providers as well as libraries are, or should be, responding. It will debate the emerging product trends and how they fit evolving learning styles and current workflows. It will also reflect on services of tomorrow including what the students may want to use and how.
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