3 Non profit marketing campaigns

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Overview of 3 recent non profit marketing campaigns

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3 Non profit marketing campaigns

  1. 1. Non profit marketing campaigns:Mohammad Alzoubi • Petia Llieva • Eric Mwaniki • Moath Nassar •Chloe Timbert • Carl Vanormelingen [Group 6]http://www.flickr.com/photos/gpsea/3661659283
  2. 2. Organization • Type • Central idea/attitude/behaviour • What’sinteresting • Effectiveness • Need to improve? Both WHO and WWF try to ban cock fights worldwide…http://www.flickr.com/photos/bastiaanssen/4628611135/
  3. 3. World Wildlife Fund • Environmental organization • Pollution • Guerilla campaign • Eyecatcherhttp://www.wired.com/underwire/2007/04/psas_keep_getti
  4. 4. Animals rights organization • human meat package • Times Square, New York city • real people • maximum attentionhttp://www.toxel.com/inspiration/2010/08/07/human-meat-packages-from-peta
  5. 5. UN children fund • raising awareness • low cost outdoor campaign • Manhattan Union Square • worldwide media coverage/donationshttp://www.flickr.com/photos/creativecriminals/5026017212

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