3 Effective (and Slightly Badass) Ways to Value Web Properties Charles Lumpkin Partner, Snowcap Labs
Web Properties  vs.  Web Sites
Appraising the Value of a House http://www.electronicappraiser.com/sample/fullsample.html
Appraising the Value of a Web Property
Web Properties  are like Annuities  or Bonds
Risk Reward
An Example http://www.sitepoint.com/marketplace/auction/18550
Key Takeaways 7.7 Month Payback  Window $180 = $1400
Proof of Revenues
Proof of Traffic
Traffic Sources
Sizing Up the Site Metrics
Does the site have a heartbeat?
Important Questions <ul><li>Total Profits </li></ul><ul><li>Active Hours Needed for Upkeep </li></ul><ul><li>Total Revenue...
Traffic Analysis <ul><li>SEO </li></ul><ul><li>PPC </li></ul><ul><li>Direct Navigation (aka Type-in) </li></ul><ul><li>Oth...
Mitigating Risk <ul><li>Get proof of all key metrics </li></ul><ul><li>Many traffic sources </li></ul><ul><li>Many revenue...
The Truth,  the Whole Truth,  and Nothing but the Truth
<ul><li>Sitepoint.com *  Tdnam.com *  WebsiteBroker.com  Search Engines * My Current Favorites More Reading: http://www.st...
Thanks Charles Lumpkin Partner, Snowcap Labs Read our Blog: http://www.SnowcapLabs.com/blog/
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How to Value a Web Property

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How to Value a Web Property

  1. 1. 3 Effective (and Slightly Badass) Ways to Value Web Properties Charles Lumpkin Partner, Snowcap Labs
  2. 2. Web Properties vs. Web Sites
  3. 3. Appraising the Value of a House http://www.electronicappraiser.com/sample/fullsample.html
  4. 4. Appraising the Value of a Web Property
  5. 5. Web Properties are like Annuities or Bonds
  6. 6. Risk Reward
  7. 7. An Example http://www.sitepoint.com/marketplace/auction/18550
  8. 8. Key Takeaways 7.7 Month Payback Window $180 = $1400
  9. 9. Proof of Revenues
  10. 10. Proof of Traffic
  11. 11. Traffic Sources
  12. 12. Sizing Up the Site Metrics
  13. 13. Does the site have a heartbeat?
  14. 14. Important Questions <ul><li>Total Profits </li></ul><ul><li>Active Hours Needed for Upkeep </li></ul><ul><li>Total Revenue </li></ul><ul><ul><li>Source(s) of Revenue </li></ul></ul><ul><li>Total Costs </li></ul><ul><ul><li>Source(s) of Cost </li></ul></ul><ul><li>Visitors </li></ul><ul><li>Revenue/Visitor </li></ul>
  15. 15. Traffic Analysis <ul><li>SEO </li></ul><ul><li>PPC </li></ul><ul><li>Direct Navigation (aka Type-in) </li></ul><ul><li>Other Sites </li></ul><ul><li>Traffic Risk </li></ul>
  16. 16. Mitigating Risk <ul><li>Get proof of all key metrics </li></ul><ul><li>Many traffic sources </li></ul><ul><li>Many revenue models </li></ul><ul><li>The case for niche domination </li></ul><ul><li>Diversification of assets </li></ul>
  17. 17. The Truth, the Whole Truth, and Nothing but the Truth
  18. 18. <ul><li>Sitepoint.com * Tdnam.com * WebsiteBroker.com Search Engines * My Current Favorites More Reading: http://www.stuntdubl.com/2006/02/20/website-valuation/ </li></ul>Where to Start?
  19. 19. Thanks Charles Lumpkin Partner, Snowcap Labs Read our Blog: http://www.SnowcapLabs.com/blog/

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