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Harnessing the power of the World Wide Web
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Clicks & Coffee?
Quick Facts ,[object Object],[object Object],[object Object],[object Object]
Time with Media
Time Online
Who’s online?
Borrell Estimates
Opportunity For Local Advertisers ,[object Object],[object Object]
Now What?
Types of Online Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Banner Advertising Leaderboard Large Rectangle
Online Banner Advertising ,[object Object],[object Object],[object Object],[object Object]
Target your Online Banners Geo-Targeting Day-Parting Behavioral Targeting Demographic Targeting Interest Targeting
Search Engine Marketing ,[object Object],[object Object],[object Object],[object Object]
Search Engine Marketing Purchase Keywords User Performs Search for topic Using selected Keywords Business Sets Keyword Budget
Search Engine Marketing User Clicks On The Advertisement Money subtracted From Account Reports Show Impressions & Clicks
Email Marketing (E-Savers) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email Marketing (E-Newsletters) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online Directories ,[object Object],[object Object],[object Object]
Kitsapsun.com is the leading local website in Kitsap County
The News of our demise has been Greatly Exaggerated
Kitsapsun.com Highlights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 24 / 7 / 365 Newsroom
Kitsapsun.com Users Can…
Kitsapsun.com Users Can Also… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kitsapsun.com Advertisers Can… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reporting, Reporting, Reporting!
Helpful Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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Clicks&Coffee

Editor's Notes

  1. 28,772 = 44,661 15,889
  2. *BIG Research 2007 **Forrester State of Retailing Online 2007
  3. Forrester