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Clicks&Coffee

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From December 2008

From December 2008

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  • 28,772 = 44,661 15,889
  • *BIG Research 2007 **Forrester State of Retailing Online 2007
  • Forrester
  • Transcript

    • 1. Harnessing the power of the World Wide Web
    • 2. Today’s Agenda
      • Why Clicks & Coffee
      • Quick Facts about the Internet
      • Review 4 Types of Online Advertising
        • Banner Advertising
        • Search Engine Marketing (PPC)
        • E-Savers & E-Newsletters
        • Online Directories
      • Kitsapsun.com Highlights
        • For Users
        • For Advertisers
    • 3. Why Clicks & Coffee?
    • 4. Quick Facts
      • US Household Internet penetration reached 83.43% in Q1 of 2007 (52.72% of HH have Broadband).
      • 89% Research Online* / Only 7% of Retail Sales occur online**.
      • In 2007 52% of consumers switched from yellow pages to searching online.
      • Internet Users spend an average of 32.7 hours per week online and 16.4 hours watching TV.
    • 5. Time with Media
    • 6. Time Online
    • 7. Who’s online?
    • 8. Borrell Estimates
    • 9. Opportunity For Local Advertisers
      • 95% of Searches are done at the local level.
      • Only 5% of online dollars were from local business!
    • 10. Now What?
    • 11. Types of Online Advertising
      • Banners
      • Search Engine Marketing
      • Email Marketing
        • E-Savers
        • E-Newsletters
      • Online Directories
    • 12. Online Banner Advertising Leaderboard Large Rectangle
    • 13. Online Banner Advertising
      • CPM Model Most Widely Used
      • Some Sites serve Share.
      • Impression & Click Through Reporting
      • Flash Animation and relevant placement improve CTs.
    • 14. Target your Online Banners Geo-Targeting Day-Parting Behavioral Targeting Demographic Targeting Interest Targeting
    • 15. Search Engine Marketing
      • 5.6 Billion Online Searches
      • Only Pay When Clicked
      • Detail Reporting Allows you to view the results of your campaign
      • Can be purchased and managed independently and directly with Search Engines or through agency.
    • 16. Search Engine Marketing Purchase Keywords User Performs Search for topic Using selected Keywords Business Sets Keyword Budget
    • 17. Search Engine Marketing User Clicks On The Advertisement Money subtracted From Account Reports Show Impressions & Clicks
    • 18. Email Marketing (E-Savers)
      • Direct Response Marketing
      • Easy to Target Relevant Consumers
      • Low Cost
      • Need an AMAZING offer!
      • Detailed Campaign Reporting.
    • 19. Email Marketing (E-Newsletters)
      • Newsletters boast highest CT Rates
      • Target by Subject
      • Great to use for Branding
      • Even Lower Cost than E-Saver
      • Includes Detailed Reporting
    • 20. Online Directories
      • Your Business Displayed next to Relevant Content
      • Low Entry Cost
      • Be part of large website and be higher in search results
    • 21. Kitsapsun.com is the leading local website in Kitsap County
    • 22. The News of our demise has been Greatly Exaggerated
    • 23. Kitsapsun.com Highlights
      • Audience has never greater
        • Daily grew by 15.46% to 43,993
        • Sunday grew by 15.77% to 44,730
      • Voted Best Media Website by the Society of Professional Journalists.
      • Became a “WEB FIRST” Newsroom in early 2007.
      • Over 300,000 Monthly Unique Visitors.
      • Over 2.1 Million Page Views per month.
    • 24. The 24 / 7 / 365 Newsroom
    • 25. Kitsapsun.com Users Can…
    • 26. Kitsapsun.com Users Can Also…
      • Find a Job
      • Find a Car
      • Find a House
      • Search Garage Sales
      • See Movie Previews
      • Submit Videos
      • Hear Police Scanner
      • View & Buy Photos
      • Post Comments
    • 27. Kitsapsun.com Advertisers Can…
      • Target Banner Advertising
      • Generate Leads
        • Autos
        • Homes
        • Ask the Expert
      • Buy SEM on Major Search Engines and track performance.
      • Showcase Ads on Zillow.com
      • Buy Behavior Targeted Banner advertising on Yahoo
      • Look for Employees using Kitsapsun.com and HotJobs.
      • PNWmoms.com
      Reporting, Reporting, Reporting!
    • 28. Helpful Links
      • www.kitsapsun.com/mediakit
      • http://apt.yahoo.com
      • www.compete.com
      • www.adwords.google.com
      • www.iab.net
      • www.adinterax.com
    • 29. Questions?

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