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Sourcing Talent effectively and efficiently - Talent Connect presentation
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Sourcing Talent effectively and efficiently - Talent Connect presentation



Presentation at Talent Connect Conferences in Las Vegas and London in October 2012.

Presentation at Talent Connect Conferences in Las Vegas and London in October 2012.



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  • We want to be scientific, for actions to be based on facts not guesswork. LinkedIn has a lot of data on members, employees, companies, talent.But our clients have data from other sources such as the ATS.Much of the challenge is not just getting hold of this data, but using it intelligently. We’ll show you how data really drives sourcing success – indeed, all success.
  • Followers are 198% more likely to view jobs and 277% more likely to apply to jobs at companiesthey follow (versus non-followers)
  • Lots of opportunity to leverage LinkedIn tools for proactive branding and engagement…

Sourcing Talent effectively and efficiently - Talent Connect presentation Sourcing Talent effectively and efficiently - Talent Connect presentation Presentation Transcript

  • Building Sourcing CapabilitiesIn-house with LinkedInMarcus EdebackEMEA Manager Product ConsultingLinkedInCharles HardyRecruitment Product ConsultantLinkedIn 1
  • A traditional recruitment experience…. LinkedIn Confidential ©2013 All Rights Reserved TALENT CONNECT 2012 2
  • Finding better ways for direct sourcingof passive candidates 3
  • Critical success factors for your in-house sourcingWhat you need to get right The Right Direction The Right Team The Right Messaging The Right Tools TALENT CONNECT 2012
  • #1 – The Right DirectionUse intelligence to achieve influence and effectiveness Ensure executive endorsement Engage your Hiring Managers Communicate effectively to all levels Enable your employees as brand ambassadors How can LinkedIn support? Research & Data insights TALENT CONNECT 2012 5
  • Leverage data and insights to drive buy-inEstablish proactive targets based on workforce forecasting TALENT CONNECT 2012 6
  • Gain insights into your Talent PoolKick off Call:Job Opening for Project Manager with 6 SigmaBanking / Finance industry, London Keyword, Title Other Filters 155 prospects TALENT CONNECT 2012
  • #2 – The Right TeamYour hiring efficiency and effectiveness beginwith the in-house recruitment team Empower your team to be proactive Develop / recruit the right skills Who is the Data Insights Identify and use the right KPIs expert in your team? Motivate and reward How can LinkedIn support? Best practice, resources, education, review TALENT CONNECT 2012 8
  • #3 – The Right MessagingConvincing your target audience that this is the right placeto be… How can LinkedIn support? Careers page, Follow updates, Data Insights TALENT CONNECT 2012
  • #4 – The Right ToolsLinkedIn – source Biggest Recruiting ChallengesLet’s Surface Your and engage top talent Hire Brand  ATS cross-system  Career Pages awareness  Profile Adverts  Profile insights (WWU) Engage Source  Recruiter  Talent Pipeline  Jobs Network  Followers / Updates  Targeted marketing TALENT CONNECT 2012
  • Datainsight 11
  • Data Insight drivesHiring Effectiveness 12
  • Con-X ConsultingQuarterly Business Review – end of Q3• Engineering Consultancy• 19,000 employees• 8 recruiter licenses, 40 job slots Con-X Consulting TALENT CONNECT 2012 13
  • Con-X ConsultingCon-X Consulting data(At the end of September) 9% of your 12,196 members employees on joined in 2012 LinkedIn 234 of your 1,234 of people employees are 71,965 monthly viewers of Con- Following Con-X interested in X profiles are reading Fifty judo Shades of Grey 1,993 people 27 people who visited your visited your Company page employee profiles in September have been on a 1,082,854 first trip to Paris in the degree past 6 months connections TALENT CONNECT 2012 14
  • Hiring Effectiveness in Q3 Con-X ConsultingHow many hires through LinkedIn?700 512 new hires on LinkedIn600500 48 48 of these via LinkedIn Recruiter 80400 80 of these via LinkedIn Jobs300 512200 Need to hire 15% more people100 in Q4 than Q3 0 0 NO additional budget Q3 TALENT CONNECT 2012 15
  • Con-X ConsultingWhat is the over-riding talentacquisition driver for Q4?Efficiency Speed Brand TALENT CONNECT 2012 16
  • Hiring Efficiency Con-X ConsultingHow can we optimise the current solution?700600 LinkedIn Recruiter Efficiency500 48 80 50%400300 512 LinkedIn Jobs Efficiency200 60%100 0 0 Q3 TALENT CONNECT 2012 17
  • How can we improve Recruiter Con-X ConsultingEfficiency?• Explore usage with Recruiters• Custom training• Incentives• License re-allocation TALENT CONNECT 2012 18
  • How can we improve Jobs Con-X ConsultingEfficiency? • Automate job posting • Improve job post content • Improve link to ATS • Share jobs TALENT CONNECT 2012 19
  • At our next quarterly review… Q1 2013 20
  • Hiring Effectiveness in Q4 Con-X ConsultingWhat were the results of the Efficiency drive?700600 Recruiter Efficiency 86 optimised to 90%500 48 120 86 hires 80400 Jobs Efficiency optimised300 590 to 90% 512200 120 hires100 78 0 0 0 additional Q3 Q4 hires TALENT CONNECT 2012 21
  • Con-X Consulting Q1 objectives… Con-X ConsultingQ1 2013 Increase in hiring numbers, up to 640 Increase brand awareness With an INCREASE in budget TALENT CONNECT 2012 22
  • Con-X ConsultingWhat is the over-riding talentacquisition driver for Q1?Efficiency Speed Brand TALENT CONNECT 2012 23
  • How can we further improve Jobs Con-X Consulting& Recruiter Effectiveness?• Enhanced Careers Page• Targeted brand marketing• Drive increase in Followers• Hiring Manager education • Increased Recruiters • Advanced training • Expert certification TALENT CONNECT 2012 24
  • At our next quarterly review… Q2 2013 25
  • Hiring Effectiveness in Q1 Con-X Consulting How did investment in brand and education impact Q1 hiring numbers?700 Recruiter impact600 129 86 129 hires500 48 120 80 156400 Jobs impact300 590 640 156 hires 512200100 79 additional 0 0 0 0 hires Q3 Q4 Q1 TALENT CONNECT 2012 26
  • So what’s next…? 27
  • The 3 things you should do now…1 Determine your drivers2 Have the right people using the right tools3 Turn your data into insights TALENT CONNECT 2012 28
  • Thank you. LinkedIn Global Product Consulting TALENT CONNECT 2012 29