CAT002: Project Profiles

Project Proﬁles Introduce yourself... through video.➠ globalyouthfund Creative Activist Toolkit 002

ENERGY, SINCERITY, CLARITY OF VISION, CREATIVITY... Dan Eldon (1970-1993) Creative Activist

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Introduction Just about everyone citizen organization has a website. And every website has – or should have – an About Us section. is area usually contains some brief information about what the organization does, its mission and vision. I believe all these About Us sections should be supplemented by videos that I call “project proﬁles” – mini-documentaries that elegantly and succinctly describe the organization. globalyouthfund Creative Activist Toolkit 002

Why videos? People don’t like to read. Sad but true. On the web, people like to click those big shiny play buttons. Pictures, or videos, are worth thousands of words. A few seconds of video go a long way to convey what your project is really about. is guide shows you how to create a very simple Project Proﬁle. globalyouthfund Creative Activist Toolkit 002

Case Study: Dial 1298 One of GOOD Magazine’s many great videos is a proﬁle of a non- proﬁt ambulance service in India called 1298. Watch this brief video and make a mental note of its components… not just the visuals but the points made by the interviewee. CLICK TO PLAY globalyouthfund Creative Activist Toolkit 002

Breaking It Down ere are only a few ingredients that go to make up this short video proﬁle. If you made a list as you watched, you should have the following: 1. Music Use free music to add texture and pacing. Ask musicians you know to provide you with music, search for “free music” on the web, or use software that come with or generate music loops. Stay away from popular copyrighted songs. Not only is it illegal to use them but they can easily overpower your message. globalyouthfund Creative Activist Toolkit 002

2. Video of Environment Set the scene for us. Where is your project located? Use a few selective shots to show us the world in which you operate. Is it poor, polluted, densely populated, urban, rural? Are there famous landmarks we would recognize. Documentarians call this B-roll. globalyouthfund Creative Activist Toolkit 002

3. Map It also helps to know exactly where in the world you are. If you don’t have a graphic designer who can create a map for you, the easiest thing to do is to plot yourself on a google map and create a screen capture of the image. globalyouthfund Creative Activist Toolkit 002

4. Interview Someone, usually the founder, should speak for the organization. You only need one interview. In this video, you might notice the diﬀerent framing of the person talking. is suggests the producers changed camera positions and framing throughout the interview, but it’s still one interview. globalyouthfund Creative Activist Toolkit 002

5. Graphics It’s helpful to highlight key facts and ﬁgures with full screen graphics. e eyes can absorb information even better than the ears. If there are data that capture the essence of the problem or your impact, consider using graphics to convey them. globalyouthfund Creative Activist Toolkit 002

1 2 3 4 6. Video of Project You’ll need to shoot some video of your project. What activities are central to what you do? Capture those activities in complete “sequences” - in other words, showing beginning, middle and end. is is called “A-roll.” As you might have guessed, A-roll is more important than B-roll. globalyouthfund Creative Activist Toolkit 002

7. Photos of Project Sometimes, it’s hard to capture every aspect of your work on video, especially key events that happened in the past. It’s OK to mix in photos - still images - with your video. Use zooms or pans to add sense of motion. globalyouthfund Creative Activist Toolkit 002

e Interview Let’s turn our attention now to the interview. You might wonder, “What should I ask?” e interview with Sweta Mangal, the CEO, is short and to the point, covering FIVE basic questions. I’ve provided time codes in case you want to watch again and follow along. What is the problem? (0:15) What is the solution? (0:44) How does it work? (0:59) How is it unique or diﬀerent? (1:30) CLICK IMAGE TO PLAY What’s the vision for the future? (1:57) VIDEO AGAIN Your own video should address these ﬁve points as well, so the person you interview should prepare brief answers to the questions above. Consider changing the framing of the person for each question. globalyouthfund Creative Activist Toolkit 002

Project Profile Checklist Print this page out and use it as a checklist when you produce your own profile video. Music Interview with founder or director: Video of environment (B-roll) What is the problem? Map showing your location What is the solution? Graphics showing key facts How does it work? Video of your project How is it unique or different? Photos of your project What’s the vision for the future? Feel free to post any questions or feedback on globalyouth.ning.com. Good luck! globalyouthfund Creative Activist Toolkit 002

Good luck! Share your pitch with us! Click image to visit our community. globalyouthfund Creative Activist Toolkit 002

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project proﬁles if you use this toolkit... tell us! post your video on YouTube and add it to globalyouth.ning.com. ask for feedback. let us know if this chapter helped you or how it can be improved. download and forward... share this with someone you know. you can download this chapter from slideshare.net subscribe... enter your email address at globalyouth.ning.com to get alerts when more toolkits are posted. globalyouthfund Creative Activist Toolkit 002

about the author Charles Tsai is the founder and Executive Director of Global Youth Fund and also works for Ashoka’s Youth Venture as Director of Virtual Program. Previously, he worked at CNN as a reporter and producer. www.charlestsai.com creative activist toolkit thanks The Creative Activist Toolkit is a series of PDF The Creative Visions Foundation booklets designed to help today’s youth The Vancouver Foundation impact the world through creativity and social The Steve Nash Foundation entrepreneurship. Produced by the Global Youth Fund and the Creative Visions Jon and Amy Eldon Turteltaub, Joanne Marien Foundation, the toolkit chapters are offered Elaine Munro, Debbie Riopel, Jaspal Lisa Rai free to download. Email us if you would like Bruce Johnson, Brooke Kuhn, Serge Martin to contribute a chapter. Copyright ©2009 Global Youth Fund credits Feel free to pass this booklet on but you may Amy Eldon Turteltaub Executive Producer not alter the content or charge for it. You may Charles Tsai Managing Director quote brief sections if you credit Global Youth Fund and provide a link to Photos from GOOD Magazine globalyouth.ning.com and iStockphoto.com globalyouthfund Creative Activist Toolkit 002

Global Youth Fund 550 Paciﬁc Street, Suite 502 Vancouver, BC V6Z 3G2 CANADA Tel: +1 (604) 628-1807 www.globalyouthfund.org

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CAT002: Project Profiles

by Charles Tsai on Aug 05, 2009

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