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Road-test 4 YES!

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A broad spectrum of successful branding, strategy and content marketing initiatives for Fortune 500, 200 and 100 companies.

A broad spectrum of successful branding, strategy and content marketing initiatives for Fortune 500, 200 and 100 companies.

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  • Virtual Heroes: High performance employees engage in a game-like experience revealing crucial cultural attributes and insights for candidates.
  • Ordinary Doesn't Work Here! When all the Discovery data is distilled to its essence, crystalize it into a powerful branding statement that lives in the hearts of 13,000 team members
  • Before you can conquer the world of pediatric healthcare, you need to fly your flag high in your own hometown.
  • Expand The Brand: RNs are moved by emotion. Take your brand equity and enhance it to entice other target audiences.
  • Relationship started in 2006…acquisition of the business…discovery of the organization…creation of the brand…
  • … through green campaign…
  • … years later is a testament to its staying power.
  • CGC is a research driven, long-term focused company attracting candidates to their integrity and stability…
  • and ensuring a healthy work/life balance for all their associates.
  • Sixth largest wireless carrier in U.S.
  • Customers and Candidates: Often the two are interchangeable. When you have an organization founded on strong values, you want both to fit.
  • Developed an entire career website…unique section: Associate Journal flipbook…conversion to mobile site w/ produced podcast testimonials
  • Business software giant…What's In A Name? When it's Oracle, it's all about branding the future.
  • Empower candidates and they will see the limitless potential.
  • Create ambient marketing to build engagement for the brand at targeted top-tier colleges…
  • Virtual Heroes: High performance employees engage in a game-like experience revealing crucial cultural attributes and insights for candidates.
  • Virtual Heroes: High performance employees engage in a game-like experience revealing crucial cultural attributes and insights for candidates.
  • Virtual Heroes: High performance employees engage in a game-like experience revealing crucial cultural attributes and insights for candidates.
  • Virtual Heroes: High performance employees engage in a game-like experience revealing crucial cultural attributes and insights for candidates.

Transcript

  • 1. PORTFOLIO
  • 2. MICROSOFT
  • 3. CHILDREN’S HOSPITAL BOSTON
  • 4. TOYOTA
  • 5. THE CAPITAL GROUP
  • 6. U.S. CELLULAR
  • 7. ORACLE
  • 8. EXCALIBUR
  • 9. AMADEUS
  • 10. VIDEO LINKS • Excalibur http://bit.ly/13cS0tk • Amadeus http://bit.ly/1bMYfgY • Dennis Hopper http://bit.ly/1c6ncnK • YES Mktg Tip #1 http://bit.ly/18TRp5O ONLINE Portfolio http://bit.ly/183TBtF