Group Travel Solutions for Tourism Boards


Published on offers technology and Marketing Programs to help tourism boards, DMOs and CVBs get more Group Business.

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Group Travel Solutions for Tourism Boards

  1. 1. The Group Travel Business Challenges and Solutions Presented to Tourism Boards
  2. 2. group ∙ ize: pronounciation/ group-eyes /, verb; To use state of the art technology to efficiently search, customize and create unique experiences for group travel online: "It’s so easy to custom-ize, individual-ize, organ-ize, special-ize and maxim-ize our trip with" What’s an OTO? = Online Tour Operator
  3. 3. The $45 - $180 Billion Opportunity
  4. 4. Top 10 Reasons for a Better Mouse Trap “ WRI’s analysis of online travel consumption shows that there is a greater propensity for consumer to engage with websites that offer, not only user reviews, but also a means to process and complete a secure booking.”
  5. 5. How to service all Group Channels?
  6. 6. Group Technology Affiliates Facebook / Social Event Web Sites White Labels Transportation Tours Sightseeing Guides Attractions Restaurants Hotels Air
  7. 7. Step 1: Individual-ize Collections Groupize Shopping Experience Tourism Board Information and Links Experiences Group Suppliers Other Collections
  8. 8. Groupize Shopping Experience Step 2: Personal-ize Experiences / Tours
  9. 9. Groupize Shopping Experience <ul><li>Step 3: Custom-ize </li></ul><ul><li>Options </li></ul><ul><li>Flights </li></ul><ul><li>Motorcoach </li></ul><ul><li>Hotels </li></ul><ul><li>Attractions </li></ul><ul><li>Restaurants </li></ul><ul><li>Sightseeing </li></ul><ul><li>General </li></ul><ul><li>Others </li></ul>
  10. 10. Groupize Shopping Experience Step 4: Maxim-ize Proposal
  11. 11. Groupize Shopping Experience Step 5: Social-ize Facebook and Web Site
  12. 12. Tour Operators Guides Attractions Restaurants Hotels Transportation Events <ul><li>Product Loading </li></ul><ul><li>Loading Services </li></ul><ul><li>Extranet </li></ul><ul><li>Product Design </li></ul><ul><li>Collections </li></ul><ul><li>Experiences </li></ul><ul><li>Options </li></ul><ul><li>Maps </li></ul><ul><li>Videos </li></ul>Experiences Tour Operators Suppliers <ul><li>Conversions </li></ul><ul><li>Leads </li></ul><ul><li>Conversions </li></ul><ul><li>Reporting </li></ul><ul><li>Technology </li></ul><ul><li>Trip Planning </li></ul><ul><li>Search </li></ul><ul><li>Facebook App </li></ul>Affiliates Your White Label
  13. 13. Other Services: Affiliates
  14. 14. Other Services: Affiliates
  15. 15. “ ROI” is KING
  16. 16. 2011 Programs Packages Product Loading Technology Marketing Reports Revenue Share Standard $2,500 <ul><li>20 Free Suppliers </li></ul><ul><li>4 Tours </li></ul><ul><li>2 Collection Pages </li></ul>Listed on <ul><li>$1,000 Pay per Click </li></ul><ul><li>2 emails to 100,00 Travel Agents </li></ul><ul><li>1 Email to Tour Operators </li></ul><ul><li>Adwords Tracking </li></ul><ul><li>Newsletter tracking </li></ul><ul><li>Conversions </li></ul><ul><li>Revenues </li></ul><ul><li>Room Nights </li></ul>2% of all Sales Premium $10,000 - $20,000 <ul><li>40 free suppliers </li></ul><ul><li>$5 per additional supplier </li></ul><ul><li>10 Tours </li></ul><ul><li>5 Collection Pages </li></ul><ul><li>Extranet Access </li></ul><ul><li>Listed on </li></ul><ul><li>Included in 3rd party Affiliates </li></ul><ul><li>Collection Page is linked to Tourism Board Web site and Image </li></ul><ul><li>$3,000 - $6,000 Pay Per Click </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>2 Webinar </li></ul><ul><li>4 emails to Travel Agents </li></ul><ul><li>4 Emails to Tour Operators </li></ul><ul><li>2 Emails to Group Leaders </li></ul><ul><li>Facebook ads </li></ul><ul><li>SEO Optimized pages </li></ul><ul><li>Hot Deals and What’s New </li></ul><ul><li>Adwords Tracking </li></ul><ul><li>Newsletter tracking </li></ul><ul><li>Conversions </li></ul><ul><li>Revenues </li></ul><ul><li>Room Nights </li></ul>2% of all Sales White Label TBD <ul><li>Unlimited </li></ul><ul><li>$5 per supplier &$100 per tour </li></ul><ul><li>Extranet Access </li></ul><ul><li>Listed on all channels </li></ul><ul><li>Customization Fee </li></ul><ul><li>SEO </li></ul><ul><li>Facebook Ads </li></ul><ul><li>Adwords Tracking </li></ul><ul><li>Newsletter tracking </li></ul><ul><li>Conversions </li></ul><ul><li>Revenues </li></ul><ul><li>Room Nights </li></ul><ul><li>Customer List </li></ul><ul><li>Revenue Share on the Advertising </li></ul><ul><li>$75 per lead for Tour Operators </li></ul><ul><li>$10 lead for Suppliers </li></ul>
  17. 17. It’s about the Journey and the Destination