Basic t-shirtsUsing basic t-shirts styles in the music video was a clear choice for the music video becausethey can be very versatile when portraying a music genre, because by using accessoriesdifferent types of jeans whether skinny or baggy you are able to portray a completelydifferent look. Furthermore, these types of t-shirts we regularly see in music videos, on CDcovers and promotional posters with different types of artists, to demonstrate our musicgenre of rnb and urban we would accompany these t-shirts with either tight fitted jeans orbaggy jeans, as well as shoes which are associated with these genres if we wanted toemphasis the rnb genre we would most likely use high heels, however since we are morecomfortable with the urban genre footwear options would mostly consist of popular brandtrainers, such as vans.
Crop topsThis was an original choice for us because recently crop tops were very popular,especially within the teenage community, therefore we thought by incorporating thistype of style into our music video we would clearly establish our target audience byrelating to the trend at that time. However, due to months we would be filming in thiscould no longer be an option because of the weather, for that reason we thought if wewere to use summer style tops in winter it would be to great of contrast using brightlycoloured clothing with a backdrop of which is grey and dull. Also, since the lyrics of thesong evokes a more sad theme it was important to how this through clothing choicesmaking darker colours a better choice to portray the theme of the song.
SweatshirtsOnce more, sweatshirts are also a popular trend in todays society particularly within theyounger generation of teenagers and young adults, which our music video would mostlywant to appeal to. These types of tops were a more realistic option when deciding clothingoptions in comparison to the crop tops, because unlike them sweatshirts are moreassociated with colder weather, therefore making it a more suitable choice for the musicvideo. Furthermore, the writing on the sweatshirt which say s ‘love’ would be able tointegrated the theme of love and heart break from the song into the video.
Name brand – Hoodies & CardigansThe decision to used name brand hoodies and jacketsin our music video was because we knew that this was Cardigans can also be versatile in a music videoone of the most typically associated clothing choices depending on the style, whether it is long orwith our genre, also would appeal to both the male cropped, black or coloured, or patterns or not.and female gender, therefore would in turn widen our Depending on the style it can convey the themes oftarget audience from dominantly female. the video, for insistence a black, long cardigan wouldFurthermore, UK urban artist such as n-dubz etc, portray the artist to be upset or depressed. Whereas,would usually wear these in their music video and a bright, patterned, crop cardigan would displaybecause they have slight similarities with the genre of happiness and joy. Looking at the possibilities wemusic, we subtle incorporated these this style in our thought it would be a good choice of clothing to use.music video.
Boyfriend Jeans & Skinny JeansDue to the rising popularity with females On the other hand, skinny jeans are used widelywearing baggy jeans, which were previously only within female rnb artist, because they are tightlinked with predominately males, we thought it fitted it relates to the stereotypes of a sexywas important to stay current with our choice, female artist. Because rnb is a sub genre of ourfor that reason using boyfriend jeans in our song choice we decided to try and connect bothvideo seemed to be a good choice. the style of boyfriend jeans and skinny jeans, to relate both current and typical stereotypes of an urban and rnb artist.
Leggings & ShortsLike the previous outfits we’ve chosen as possibleclothing choices, leggings have also become anrapid popular choice of clothing with the of age rage Unlike leggings, females wearing denim shorts inof 16-24, due to increase in expose from female music videos have been used, for many years,artist in music videos, in genres such as rnb, urban especially because it does signify the sex appeal thatand dance. For example , Rihanna’s 2008 music female rnb artist stereotypically portrays This isvideo ‘Rude Boy’ shows a good example of leggings demonstrated in Beyonce’s 2003 music video ‘Crazyused in a video and then gaining popularity within in love’, this caused denim shorts to becomethe general audience. extremely fashionable.
Vans We thought by using vans in our music video we would definitely establish our appeal to our target audience which is youthful. Although previously vans were considered to be associated with a punk style, in more recent years have become more widely used including the within the urban audiences, making this a clear option for these to be featured in our music video.
Style Inspiration UK urban artists
Mz Dynamite • Basic T-shirt • Skinny Jeans
Katy B • Basic T-shirts • Leggings • Designer Jacket
Yasmin • Crop Top • Fashionable Hat
Mz Bratt • Name branded - Hoody
N Dubz • Name brand – Jackets • Bacic T – Shirts • Name brand – Trainers (adidas) • Large Chains • Urban Style Hats