How To Socialize Your Talent Strategy :  Making Social Media Matter Brett Farmiloe,  @thatpassionguy
Today’s Mission
The Road #rshouston
Social Recruitment In Simple Terms
3 Things Every Company Needs
Social Media FAQs
www.facebook.com/pursuethepassion
www.youtube.com/pursuethepassion
www.twitter.com/thatpassionguy
www.pursuethepassion.com
Our Boss
Saw a changing world…
Social Media Managers
Social Recruitment in Simple Terms
Social Recruitment is an Online Career Fair*
You Set Up a Booth
You Talk to People
You Get People To Apply
3 Things That Need to be Part of Your Strategy
Significance   www.facebook.com
400 million active users.
50% of those active users log in on  any  given day.
Average user spends 55 minutes per day
More than 5 billion pieces of content shared each week.
More than 1.5 Million local businesses have active pages. www.facebook.com/fairwinds
 
Facebook is an Internet > =
Facebook has given small companies a presence. www.facebook.com/thedriskill
It’s given big business a personality. www.facebook.com/sportchaletcareers
And it’s given recruiters a talent channel www.facebook.com/stjosephshospital
How do you use Facebook to recruit?
Step 1: Build a Facebook Page http://www.facebook.com/pages/create.php
Post Media
Create a content schedule
<ul><li>Step 2: Find Your Community </li></ul>
Get 25 fans
Reserve Your Facebook URL : <ul><li>http://facebook.com/username </li></ul>www.facebook.com/htstaffing
Then, promote to the masses
Step 3: Include Your Jobs
Make Content Sharable www.facebook.com/hcssdreamjobs
Facebook Stats of Use Effective Content
ZachHubbell www.twitter.com
LinkedIn How it began How to Connect
LinkedIn how it's used (more of a directory) how to search for candidates  building an employment brand who to connect with
Why?  #rsdfw
<ul><li>Real time micro blogging site </li></ul><ul><li>140 Characters </li></ul><ul><li>Very Open Format </li></ul><ul><l...
Listen and Start Conversations…
Listening to Candidates
The “Cisco Kid” “ Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commu...
Respond & Answer Questions … Questions usually come in through your @replies tab.
Last, but not least … promote your jobs.
Twitter- A search engine too popular to be ignored. www.twitter.com
Mobile Usage stats Who in here doesn't have a cell phone? Would you turn around on your drive into work to get it if you l...
The difference between shrinking your careers site to fit a mobile screen and optimizing it Text campaigns Why it works
SEO Great example is Dignity Memorial they went from not being in the game to having Google’s first page from a 3-5 month ...
PPC What is it?  Who do you reach? cost effective can change strategy as you go
Video  no longer new who should be in it what do I do with it?
#3  Home Base
 
Top 4 Social Media FAQ’s
How Do I Get Buy In?
Are your candidates using social media?
PPC Ads
Are Your Competitors Using Social Media?
Think about the new workforce.
Just Do It.
How Do I Measure Social Media?
Number of Fans & Followers
Number of Interactions
Interactions = Advertisements
Traffic
 
Advanced Metrics <ul><li>Google Analytics </li></ul><ul><li>Radian 6 </li></ul>
What Do You Do About Negative Comments?
People are more conscious of what they say.
Turn a Negative Into a Positive.
Delete & Block.
Let Your Community Handle It.
Prohibit it from ever happening.
 
How much time should I spend?
<ul><li>Ways To Save Time </li></ul><ul><li>Facebook.com/twitter </li></ul><ul><li>Twitterfeed.com </li></ul><ul><li>Tweet...
You Get Out What You Put In
Analytics So many tools, so little time  getting started which tools are right for me dos and donts
Questions? Brett Farmiloe [email_address] (602) 405-4390 Facebook.com/brettfarmiloe Twitter.com/thatpassionguy Linkedin.co...
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  • Some jobs are easier to show this than others. Rocket scientisit chef.
  • Give them stake in your organization, how does there job matter, Leon Young. Seth Godin
  • Two criticisms: A we have short attention spans and need constant reinforcement B That we’re restless and selfish and don’t want to invest in an organization for the long term Training, Mentorship. Raised on MTV and plagued my ADD
  • Talant strategy and management

    1. 1. How To Socialize Your Talent Strategy : Making Social Media Matter Brett Farmiloe, @thatpassionguy
    2. 2. Today’s Mission
    3. 3. The Road #rshouston
    4. 4. Social Recruitment In Simple Terms
    5. 5. 3 Things Every Company Needs
    6. 6. Social Media FAQs
    7. 7. www.facebook.com/pursuethepassion
    8. 8. www.youtube.com/pursuethepassion
    9. 9. www.twitter.com/thatpassionguy
    10. 10. www.pursuethepassion.com
    11. 11. Our Boss
    12. 12. Saw a changing world…
    13. 13. Social Media Managers
    14. 14. Social Recruitment in Simple Terms
    15. 15. Social Recruitment is an Online Career Fair*
    16. 16. You Set Up a Booth
    17. 17. You Talk to People
    18. 18. You Get People To Apply
    19. 19. 3 Things That Need to be Part of Your Strategy
    20. 20. Significance www.facebook.com
    21. 21. 400 million active users.
    22. 22. 50% of those active users log in on any given day.
    23. 23. Average user spends 55 minutes per day
    24. 24. More than 5 billion pieces of content shared each week.
    25. 25. More than 1.5 Million local businesses have active pages. www.facebook.com/fairwinds
    26. 27. Facebook is an Internet > =
    27. 28. Facebook has given small companies a presence. www.facebook.com/thedriskill
    28. 29. It’s given big business a personality. www.facebook.com/sportchaletcareers
    29. 30. And it’s given recruiters a talent channel www.facebook.com/stjosephshospital
    30. 31. How do you use Facebook to recruit?
    31. 32. Step 1: Build a Facebook Page http://www.facebook.com/pages/create.php
    32. 33. Post Media
    33. 34. Create a content schedule
    34. 35. <ul><li>Step 2: Find Your Community </li></ul>
    35. 36. Get 25 fans
    36. 37. Reserve Your Facebook URL : <ul><li>http://facebook.com/username </li></ul>www.facebook.com/htstaffing
    37. 38. Then, promote to the masses
    38. 39. Step 3: Include Your Jobs
    39. 40. Make Content Sharable www.facebook.com/hcssdreamjobs
    40. 41. Facebook Stats of Use Effective Content
    41. 42. ZachHubbell www.twitter.com
    42. 43. LinkedIn How it began How to Connect
    43. 44. LinkedIn how it's used (more of a directory) how to search for candidates building an employment brand who to connect with
    44. 45. Why? #rsdfw
    45. 46. <ul><li>Real time micro blogging site </li></ul><ul><li>140 Characters </li></ul><ul><li>Very Open Format </li></ul><ul><li>Powerful Real Time Search </li></ul>What is Twitter?
    46. 47. Listen and Start Conversations…
    47. 48. Listening to Candidates
    48. 49. The “Cisco Kid” “ Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.&quot; #rshouston
    49. 50. Respond & Answer Questions … Questions usually come in through your @replies tab.
    50. 51. Last, but not least … promote your jobs.
    51. 52. Twitter- A search engine too popular to be ignored. www.twitter.com
    52. 53. Mobile Usage stats Who in here doesn't have a cell phone? Would you turn around on your drive into work to get it if you left it?
    53. 54. The difference between shrinking your careers site to fit a mobile screen and optimizing it Text campaigns Why it works
    54. 55. SEO Great example is Dignity Memorial they went from not being in the game to having Google’s first page from a 3-5 month timeline of our consultative efforts
    55. 56. PPC What is it? Who do you reach? cost effective can change strategy as you go
    56. 57. Video no longer new who should be in it what do I do with it?
    57. 58. #3 Home Base
    58. 60. Top 4 Social Media FAQ’s
    59. 61. How Do I Get Buy In?
    60. 62. Are your candidates using social media?
    61. 63. PPC Ads
    62. 64. Are Your Competitors Using Social Media?
    63. 65. Think about the new workforce.
    64. 66. Just Do It.
    65. 67. How Do I Measure Social Media?
    66. 68. Number of Fans & Followers
    67. 69. Number of Interactions
    68. 70. Interactions = Advertisements
    69. 71. Traffic
    70. 73. Advanced Metrics <ul><li>Google Analytics </li></ul><ul><li>Radian 6 </li></ul>
    71. 74. What Do You Do About Negative Comments?
    72. 75. People are more conscious of what they say.
    73. 76. Turn a Negative Into a Positive.
    74. 77. Delete & Block.
    75. 78. Let Your Community Handle It.
    76. 79. Prohibit it from ever happening.
    77. 81. How much time should I spend?
    78. 82. <ul><li>Ways To Save Time </li></ul><ul><li>Facebook.com/twitter </li></ul><ul><li>Twitterfeed.com </li></ul><ul><li>TweetBeep.com </li></ul><ul><li>Ping.fm </li></ul><ul><li>TweetLater.com </li></ul><ul><li>TweetDeck </li></ul><ul><li>RSS Your Twitter Search </li></ul><ul><li>iPhone - Echofon, Tweetie, Twitterberry </li></ul>
    79. 83. You Get Out What You Put In
    80. 84. Analytics So many tools, so little time getting started which tools are right for me dos and donts
    81. 85. Questions? Brett Farmiloe [email_address] (602) 405-4390 Facebook.com/brettfarmiloe Twitter.com/thatpassionguy Linkedin.com/in/brettfarmiloe My Book: http://bit.ly/ptpbook
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