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Tech Talk Presented by Ken Berger, President & CEO Google New York, NY December 9, 2010
Your Guide to Intelligent Giving Where the Heart Meets the Mind
Charity Navigator in 30 (more) seconds <ul><li>Estimated 3.3 million distinct visitors per year (4.7 million hits) </li></...
<ul><li>Personal Emotional  Connection </li></ul><ul><li>Friends Request </li></ul><ul><li>Faith Based </li></ul><ul><li>N...
(The Nonprofit Marketplace Hewlett Foundation, 2008) *Includes Charity Navigator- evaluates nonprofits and provides meanin...
The Explosive Growth of Nonprofits in the US
The Problem
The Solution!: A 3-D View
QUALITIES OF A HIGH IMPACT ORGANIZATION Accountability & Transparency Financial Health <ul><li>Positive, sustainable chang...
Introducing CN 2.0 Financial Health Accountability/Transparency Results More Comprehensive Rating System
THE EVOLUTION OF CHARITY NAVIGATOR <ul><li>2002   – 2007  - USED IRS DATA (990’S)  BECAUSE MANY NONPROFITS DIDN’T LIKE US!...
100% Financial 33.3%  Account- Ability/ Trans- parency + 66.6% Financial 50% Results + 17%  Accountability/ Transparency +...
SCALING UP:  6 Steps to a 3-Dimensional Rating System July 2010 Accountability & Transparency Methodology Launched (achiev...
TRANSPARENCY & ACCOUNTABILITY
Source:  Hope Consulting, Money for Good, May 2010 Performance (Results) Based Giving Gaps
RESULTS 7 Questions* -  50 Points Total Maximum *For this prototype, we are using 7 questions devised by Keystone Accounta...
RESULTS 7 Questions -  50 Points Total Maximum *Prototype for purpose of illustration only and in no way represents the fi...
EFFECTIVENESS/RESULTS 3 rd  Party Evaluations/Reviews Weighted score based on quality and rigor of data: <ul><li>Volunteer...
Charity Navigator Soon to Launch Collaboration with GreatNonprofits <ul><li>Charity Navigator users will now be able to wr...
Donors Can Expand for More Details GNP REVIEWS TO REPLACE COMMENTS TAB
The Battle for the Soul of the Nonprofit Sector
OUR BEST HOPE <ul><li>Educated and Engaged Stakeholders are our Best Hope! </li></ul>
More Information <ul><li>Article:  “The Battle for the Soul of the Nonprofit Sector” Berger, Penna and Goldberg, Philadelp...
Your Questions & Our Web Addresses Website-  www.charitynavigator.org Blogs-  www.kenscommentary.org blog.charitynavigator...
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Presentation At Google

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Charity Navigator is America’s largest and most utilized charity evaluator and has as its mission to be a “guide to intelligent giving”. With a user-friendly searchable database and numerous other online resources, they help millions of charitable donors to give an estimated $10 billion per year in donations, by providing advice and objective ratings of America’s best known charities. Mr. Berger stated that, “Charity Navigator is currently engaged in a project we call CN 2.0 that we believe can completely transform the landscape of charitable giving. Through this effort we intend to deepen and widen our rating system. As a result, we intend to increase the number of donors that use our services which will lead to a sizable increase in giving to higher performing nonprofits. Ultimately we believe this will also lead to a measurable improvement in human welfare and an acceleration in solutions to our most persistent and important societal problems.”

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Transcript of "Presentation At Google"

  1. 1. Tech Talk Presented by Ken Berger, President & CEO Google New York, NY December 9, 2010
  2. 2. Your Guide to Intelligent Giving Where the Heart Meets the Mind
  3. 3. Charity Navigator in 30 (more) seconds <ul><li>Estimated 3.3 million distinct visitors per year (4.7 million hits) </li></ul><ul><li>92% say evaluations affected their decision to support individual public charities </li></ul><ul><li>CN ratings influence decisions on billions in donations annually </li></ul>
  4. 4. <ul><li>Personal Emotional Connection </li></ul><ul><li>Friends Request </li></ul><ul><li>Faith Based </li></ul><ul><li>Name Recognition </li></ul><ul><li>Etc…………….. </li></ul>Why We Give
  5. 5. (The Nonprofit Marketplace Hewlett Foundation, 2008) *Includes Charity Navigator- evaluates nonprofits and provides meaningful information. ** Includes individuals, foundations, corporations and government funders.
  6. 6. The Explosive Growth of Nonprofits in the US
  7. 7. The Problem
  8. 8. The Solution!: A 3-D View
  9. 9. QUALITIES OF A HIGH IMPACT ORGANIZATION Accountability & Transparency Financial Health <ul><li>Positive, sustainable change </li></ul><ul><li>Independently evaluated </li></ul>HIGHER RISK INVESTMENT LOWER RISK INVESTMENT
  10. 10. Introducing CN 2.0 Financial Health Accountability/Transparency Results More Comprehensive Rating System
  11. 11. THE EVOLUTION OF CHARITY NAVIGATOR <ul><li>2002 – 2007 - USED IRS DATA (990’S) BECAUSE MANY NONPROFITS DIDN’T LIKE US! IT WAS THE ONLY DATA AVAILABLE FOR META ANALYSIS. </li></ul><ul><li>2008 - ANNOUNCED PLANS TO REVAMP RATING </li></ul><ul><li>SYSTEM TO MOVE TO 3-DIMENSIONAL </li></ul><ul><li>2009 - FORMED ADVISORY PANEL </li></ul><ul><li>2010 - RECEIVED HEWLETT GRANT TO LAUNCH VOLUNTEER RATING PILOT PROJECT TO SCALE UP. </li></ul><ul><li>2010 - PUT OUT A CALL FOR TECH PARTNERSHIP </li></ul><ul><li>TO HELP US DEVELOP A PLATFORM FOR CN 2,0 </li></ul><ul><li>2011 – PLAN TO LAUNCH ~$3MM FUNDRAISING </li></ul><ul><li>CAMPAIGN TO SCALE UP CN 2.0 </li></ul>
  12. 12. 100% Financial 33.3% Account- Ability/ Trans- parency + 66.6% Financial 50% Results + 17% Accountability/ Transparency + 33% Financial
  13. 13. SCALING UP: 6 Steps to a 3-Dimensional Rating System July 2010 Accountability & Transparency Methodology Launched (achieved) Fall/Winter 2010 Financial Metrics Revised (in process) July 2011 Methodology to Measure Results Launched (provided adequate funding is secured to scale up) Accountability & Transparency Now Part of Star Rating (in process) July 2012 Results Dimension Now Part of Star Rating (assuming data has now been collected for all charities in CN’s database) July 2013 Incorporation of reviews/data into Results Dimension (e.g. beneficiary satisfaction, volunteer reviews, expert reviews and independent impact evaluations.) 1 2 3 4 5 6
  14. 14. TRANSPARENCY & ACCOUNTABILITY
  15. 15. Source: Hope Consulting, Money for Good, May 2010 Performance (Results) Based Giving Gaps
  16. 16. RESULTS 7 Questions* - 50 Points Total Maximum *For this prototype, we are using 7 questions devised by Keystone Accountability and New Philanthropy Capital. 3 3. Does the charity report its activities (what it does)? 3 3. Does the charity report its outputs (short term results)? 3 2. How does the charity demonstrate the demand for its services? 5 1. What is the charity’s commitment to reporting results? Max Points QUESTION
  17. 17. RESULTS 7 Questions - 50 Points Total Maximum *Prototype for purpose of illustration only and in no way represents the final product. 12 7. Does the charity adjust and improve in light of its results? 14 6. What is the quality of evidence for reported results? 10 5. Does the charity report its outcomes (defined as the identifiable differences that it makes through its work)? Max Points QUESTION
  18. 18. EFFECTIVENESS/RESULTS 3 rd Party Evaluations/Reviews Weighted score based on quality and rigor of data: <ul><li>Volunteer Reviews </li></ul><ul><li>Primary Constituents Feedback </li></ul><ul><li>Independent Expert Reviews </li></ul><ul><li>Independent In-depth Research and Analysis </li></ul>
  19. 19. Charity Navigator Soon to Launch Collaboration with GreatNonprofits <ul><li>Charity Navigator users will now be able to write and read reviews by Donors, Clients Served, Volunteers, Former Staff, Board Members, General Public </li></ul>
  20. 20. Donors Can Expand for More Details GNP REVIEWS TO REPLACE COMMENTS TAB
  21. 21. The Battle for the Soul of the Nonprofit Sector
  22. 22. OUR BEST HOPE <ul><li>Educated and Engaged Stakeholders are our Best Hope! </li></ul>
  23. 23. More Information <ul><li>Article: “The Battle for the Soul of the Nonprofit Sector” Berger, Penna and Goldberg, Philadelphia Social Innovation Journal </li></ul><ul><li>Books: </li></ul><ul><li>Billions of Drops in Millions of Buckets by Steve Goldberg </li></ul><ul><li>2. Money Well Spent by Paul Brest, et. al </li></ul><ul><li>Web Sites </li></ul><ul><li>www.alleffective .org </li></ul><ul><li>www.keystoneaccountability.org </li></ul><ul><li>www.WhatWorks.org </li></ul><ul><li>Video : www.savingphilanthropy.org </li></ul>
  24. 24. Your Questions & Our Web Addresses Website- www.charitynavigator.org Blogs- www.kenscommentary.org blog.charitynavigator.org Twitter- kenscommentary
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