Socially Engaged Marketing, GNAA and vendor sponsors
are not affiliated with nor endorse the following publicly
available ...
Hashtaggin’
#GNAAeduConf
&
#NashAptAssoc

•
•

Facebook: Overcoming Challenges
Building a Social Media Marketing Strategy
...
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
Copyright ©2014 Socially Engaged Marketing® All reserved.
Copyright ©2014 Socially Engaged Marketing® All rights rights re...
• 1-4% organic reach is the NEW “normal”
• Facebook’s algorithm sorts 1,500 stories at
any given moment in time
• Average ...
“We expect organic distribution of an
individual page’s posts to gradually
decline over time as we continually work
to mak...
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
“We’re getting to a place where because
more people are sharing more things, the
best way to get your stuff seen if you’re...
•
•
•
•

Google+
Twitter
Pinterest
Instagram

Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducc...
• Not as “noisy” as Twitter and Facebook
• Allows syndication across multiple
social networks
• Photos AND videos AND hash...
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
:
• Evaluate how competitors and local
businesses utilize new networks
• Cautiously engage on new networks
• Quarterly soc...
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
Leverage Social Networking Platforms to:
• Connect with residents
• Increase visibility of your community online
• Improve...
Image Credit: socmedsean.com
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
• Benchmark data
• Search terms/results
• Analyze competition

Copyright ©2014 Socially Engaged Marketing® All rights rese...
• Search terms/results research
• Evaluate current social network
participation
• Record and benchmark data
Copyright ©201...
•
•
•
•
•

Appearance
SEO, Content, Keywords
Voice/Tone
Social Integration
Call-To-Action

Copyright ©2014 Socially Engage...
•
•
•
•
•
•

URL, username
Appearance, branding, story
Images, content and link quality, hashtags
Consistent NAP (Name, Ad...
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
•
•
•
•

Policies, procedures, training
Capacity, employee participation
Management, password database
HR, Marketing, Cust...
Who are you talking to?
• Demographics, age, education, location, inter
ests
• Profession, employers, employees, peers, ne...
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
Grow email newsletter list by
25% in 2014.
Increase web traffic 100% in 6 months.
Copyright ©2014 Socially Engaged Marketi...
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
Before determining tools & tactics:
• Primary/secondary social networks
• Behavior and sentiment on social
networks
• Esti...
• Utilize consistent and cohesive
branding/themes
• Optimize everything!

Copyright ©2014 Socially Engaged Marketing® All ...
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
•
•
•
•
•
•

Build trust, establish credibility
Use real pictures of real people
Establish industry partnerships
Foster wo...
:
• Participate and advertise on networks that
residents and prospects prefer
• Share content consistent with the culture ...
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
• Email, direct mail, in-person
• Voicemail, email signatures, packing
slips, boxes, catalogs, website
• Business cards, p...
Where are you currently marketing?

What are you currently marketing?
Who are you currently marketing to?
How are you curr...
•
•
•
•
•

SEO, Optimization of assets
Social sharing buttons
Share-worthy photos and videos
Reciprocal linking to/from ac...
• Calls-to-action
• Share buttons & links
• Content redistribution

Copyright ©2014 Socially Engaged Marketing® All rights...
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
•
•
•
•

Collect resources for efficiency
Pre-plan and pre-schedule
Focus on goals/objectives
Goal ideas include:
• Reach
...
• Responsibilities
• Pre-launch to-do’s
• Launch to-do’s

Copyright ©2014 Socially Engaged Marketing® All rights reserved....
Quarterly calendar to:
• Develop content
• Implement seasonal campaigns
• Review metrics
• Adjust strategy
Copyright ©2014...
• Conversion is not the only goal, there are
other measurable goals that can be used
to determine ROI
• Share the results ...
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
:
• The right tools make finding and creating
interesting (and relevant) content simple
• “Write once, publish to many” di...
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
:
• Create a social company culture and include
in talent acquisition
• Recognize excellence and goal achievement
• Encour...
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
:
• Include social network management time
within daily scheduled activities
• Set expectations for quantity and location ...
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
:
• Evaluate online presence(s) of competitors
and local businesses
• Benchmark data before establishing goals
• Objective...
Find this presentation:www.fb.com/SoEngaged
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeduccon...
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Social Media Strategy Tips for Apartment, Property Management and Multifamily Marketing Professionals

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Social Media Strategy Tips for Apartment, Property Management and Multifamily Marketing Professionals as delivered at the Greater Nashville Apartment Association Education Conference in February 2014 by Charity Zierten of Socially Engaged Marketing.

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  • Visuals help break through the clutter and noise. Why tell when you can show?
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Visuals help break through the clutter and noise. Why tell when you can show?
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten: Keeping up with changes to social networks and what to do with all of the emerging social networks.Maybe it's time to give up on on a few social networks, and stay on top of the platforms relevant to your customers.Visit relevant websites like Mashable.com, All Facebook, Social Media Examiner and from the company blogs for Google, Facebook, Twitter, Pinterest, etc.
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Visuals help break through the clutter and noise. Why tell when you can show?
  • Charity Zierten: Creating an actionable strategy based on available resources and the target demographic.
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Based on Target DemographicCharity Zierten: Choosing the right mix of networks based on the target demographic. Pew research has amazing data on the topics of generation and social media.In August 2012, 75% of women were users of social networking sites, compared with 63% of men.Facebook: 1 billion users, 604 mobile users, 42+ million pages and 9 million apps.Youtube: 800 million users, 4 billion views per dayTwitter: 500 million users, more than 200 million activeGoogle+: 400 million registered users, 200 million activeLinkedIn: 200 million usersTumblr: 150 million usersInstagram: 100 million registered users, 4 billion photosYelp: 78 million users, 30 million reviewsPinterest: 25 million usersSources: http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspxhttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://www.pewresearch.org/millennials/
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
  • Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
  • Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
  • Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
  • Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
  • Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
  • Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
  • Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
  • Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
  • When asked, “What’s the biggest challenge about having a blog?” Responses were divided between two things: “Finding something interesting and relevant to write about.”“Having to actually WRITE a blog post…”“Write once, publish to many”…if you need that post to get distributed across multiple sites.
  • Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
  • How is social part of your culture? Is it something focused on during the talent selection process? If hiring for an onsite position, it should be a consideration when determining the skills needed for a position. Great work tends to go unnoticed in so many cases. Recognize leasing all stars, but what about the people onsite that have truly embraced social media and excel at managing it? Recognize those accomplishments. It may sound trivial, but we have to remember where we are going. The world is only becoming more social and we don't want to fall further behind. Create contest around Facebook engagement data.
  • Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
  • - Managing social is work. It takes time. Unless it is planned for, it won't get done. - Set expectations related to the number of Facebook updates, Tweets and blog posts weekly and monthly. Basic, but most companies haven't taken this step. This is useful whether you outsource or use internal talent. - Create a repository of good blog posts made by onsite teams. This is an idea directory for other team members. While we can't recycle the same content, it can help generate ideas. - Many of us have team members eager for advancement. Train those professionals by sharing great online resources with them. Who should they follow online and why?
  • Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
  • Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
  • Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
  • Charity Zierten: Sample of simple strategy: Time
  • Charity Zierten: Sample of simple strategy: Audience
  • Charity Zierten: Sample of simple strategy: Objectives
  • Charity Zierten: Sample of simple strategy: KPI’s
  • Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
  • Social media marketing strategy tips for the multifamily and apartment marketing industry by Charity Zierten of Socially Engaged Marketing, the leading social media marketing trainer for property management professionals.
  • Social Media Strategy Tips for Apartment, Property Management and Multifamily Marketing Professionals

    1. 1. Socially Engaged Marketing, GNAA and vendor sponsors are not affiliated with nor endorse the following publicly available social networking tools and resources. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    2. 2. Hashtaggin’ #GNAAeduConf & #NashAptAssoc • • Facebook: Overcoming Challenges Building a Social Media Marketing Strategy Next Session: Advanced Social Media Marketing Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    3. 3. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    4. 4. Copyright ©2014 Socially Engaged Marketing® All reserved. Copyright ©2014 Socially Engaged Marketing® All rights rights reserved. #gnaaeducconf
    5. 5. • 1-4% organic reach is the NEW “normal” • Facebook’s algorithm sorts 1,500 stories at any given moment in time • Average Facebook user “likes” 80 pages • “Important” news takes priority • Paper app prioritizes major news/media publishers Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    6. 6. “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” - Facebook Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    7. 7. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    8. 8. “We’re getting to a place where because more people are sharing more things, the best way to get your stuff seen if you’re a business is to pay for it.” - Facebook Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    9. 9. • • • • Google+ Twitter Pinterest Instagram Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    10. 10. • Not as “noisy” as Twitter and Facebook • Allows syndication across multiple social networks • Photos AND videos AND hashtags, oh my! *Tip: Use up to 3 hashtags in update, additional in comments. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    11. 11. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    12. 12. : • Evaluate how competitors and local businesses utilize new networks • Cautiously engage on new networks • Quarterly social marketing training to address network changes and emerging social networks Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    13. 13. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    14. 14. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    15. 15. Leverage Social Networking Platforms to: • Connect with residents • Increase visibility of your community online • Improve resident retention and referrals • Share important news with residents • Challenge your competition Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    16. 16. Image Credit: socmedsean.com Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    17. 17. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    18. 18. • Benchmark data • Search terms/results • Analyze competition Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    19. 19. • Search terms/results research • Evaluate current social network participation • Record and benchmark data Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    20. 20. • • • • • Appearance SEO, Content, Keywords Voice/Tone Social Integration Call-To-Action Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    21. 21. • • • • • • URL, username Appearance, branding, story Images, content and link quality, hashtags Consistent NAP (Name, Address, Phone) Keywords, descriptions, optimization Engagement, insights Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    22. 22. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    23. 23. • • • • Policies, procedures, training Capacity, employee participation Management, password database HR, Marketing, Customer Service Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    24. 24. Who are you talking to? • Demographics, age, education, location, inter ests • Profession, employers, employees, peers, net work • Does the audience discuss the brand, product or service? Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    25. 25. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    26. 26. Grow email newsletter list by 25% in 2014. Increase web traffic 100% in 6 months. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    27. 27. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    28. 28. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    29. 29. Before determining tools & tactics: • Primary/secondary social networks • Behavior and sentiment on social networks • Estimated reach Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    30. 30. • Utilize consistent and cohesive branding/themes • Optimize everything! Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    31. 31. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    32. 32. • • • • • • Build trust, establish credibility Use real pictures of real people Establish industry partnerships Foster word of mouth Connect with influencers Sponsor events online and offline Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    33. 33. : • Participate and advertise on networks that residents and prospects prefer • Share content consistent with the culture of the individual network • Focus on long-term relationship building • Monitor new networks for future opportunities to engage or advertise Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    34. 34. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    35. 35. • Email, direct mail, in-person • Voicemail, email signatures, packing slips, boxes, catalogs, website • Business cards, print items, clothing, promotional items • Employees, customers, friends, peers Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    36. 36. Where are you currently marketing? What are you currently marketing? Who are you currently marketing to? How are you currently marketing? Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    37. 37. • • • • • SEO, Optimization of assets Social sharing buttons Share-worthy photos and videos Reciprocal linking to/from accounts Embed activity from social networks Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    38. 38. • Calls-to-action • Share buttons & links • Content redistribution Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    39. 39. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    40. 40. • • • • Collect resources for efficiency Pre-plan and pre-schedule Focus on goals/objectives Goal ideas include: • Reach • Engagement • Traffic Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    41. 41. • Responsibilities • Pre-launch to-do’s • Launch to-do’s Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    42. 42. Quarterly calendar to: • Develop content • Implement seasonal campaigns • Review metrics • Adjust strategy Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    43. 43. • Conversion is not the only goal, there are other measurable goals that can be used to determine ROI • Share the results of your progress with your team, focusing on goals Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    44. 44. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    45. 45. : • The right tools make finding and creating interesting (and relevant) content simple • “Write once, publish to many” distribution strategy • Tools make a difference: Content planning, draft and proof management, monitoring and responding to comments Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    46. 46. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    47. 47. : • Create a social company culture and include in talent acquisition • Recognize excellence and goal achievement • Encourage employee competitions based on engagement Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    48. 48. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    49. 49. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    50. 50. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    51. 51. : • Include social network management time within daily scheduled activities • Set expectations for quantity and location of updates • Create a repository of on-site team blog posts to generate ideas • Train professionals seeking advancement by sharing online resources Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    52. 52. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    53. 53. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    54. 54. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    55. 55. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    56. 56. : • Evaluate online presence(s) of competitors and local businesses • Benchmark data before establishing goals • Objectives (SMART), Tools, Tactics • Integration and building an audience • Create content calendars and campaigns • Launch strategy • Measurement & reevaluate Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
    57. 57. Find this presentation:www.fb.com/SoEngaged Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

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