SOCIAL MEDIA strategy basics
Charity Zierten

Socially Engaged Marketing, NOAA and vendor sponsors
are not affiliated with...
Who will manage your strategy?

Copyright ©2013 Socially Engaged Marketing® All rights reserved.

#NOAAsm
Who will manage the day-to-day
implementation?

Copyright ©2013 Socially Engaged Marketing® All rights reserved.

#NOAAsm
Objectives should be SMART
•
•
•
•
•

Specific
Measurable
Attainable
Realistic
Time-based

Copyright ©2013 Socially Engage...
Examples of SMART objectives
Grow email newsletter subscription list
by 25% in 2014.
Increase web traffic 100% in 6 months...
Sample of a simple strategy

Copyright ©2013 Socially Engaged Marketing® All rights reserved.

#NOAAsm
Copyright ©2013 Socially Engaged Marketing® All rights reserved.

#NOAAsm
Copyright ©2013 Socially Engaged Marketing® All rights reserved.

#NOAAsm
Copyright ©2013 Socially Engaged Marketing® All rights reserved.

#NOAAsm
TAKEAWAYS:
• Evaluate online presence(s) of competitors
and local businesses
• Benchmark data before establishing goals
• ...
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Social Media Strategy Basics for Property Managers

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"Social Media Strategy Basics for Property Management Professionals" was delivered at NOAA (the Northeast Ohio Apartment Association) Trade Show in a group discussion format in November 2013 by Charity Zierten, of Socially Engaged Marketing.

#NOAAsm

Published in: Business, News & Politics
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Social Media Strategy Basics for Property Managers

  1. 1. SOCIAL MEDIA strategy basics Charity Zierten Socially Engaged Marketing, NOAA and vendor sponsors are not affiliated with or endorse the following publicly available social networking tools and resources. Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  2. 2. Who will manage your strategy? Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  3. 3. Who will manage the day-to-day implementation? Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  4. 4. Objectives should be SMART • • • • • Specific Measurable Attainable Realistic Time-based Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  5. 5. Examples of SMART objectives Grow email newsletter subscription list by 25% in 2014. Increase web traffic 100% in 6 months. Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  6. 6. Sample of a simple strategy Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  7. 7. Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  8. 8. Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  9. 9. Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
  10. 10. TAKEAWAYS: • Evaluate online presence(s) of competitors and local businesses • Benchmark data before establishing goals • Objectives (SMART), Tools, Tactics • Integration and building an audience • Create content calendars and campaigns • Launch strategy • Measurement & reevaluate Copyright ©2013 Socially Engaged Marketing® All rights reserved. #NOAAsm
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