Social Media Marketing Strategies that Work 2010 (for the Multifamily/Apartment Industry)

About Charity

Proven Strategies You Can Use
Understand
& Build
Audience
Increase
Brand
Awareness
Increase
Interaction
Online

By Demonstrating a Few
Fails
&
Flops
Successes
Of Other
Industries
Real
Property
Successes

Leverage the Tools Available
Facebook
Blogs
Twitter

Do you tweet?
Take a Tweet Break!

Hey!
@CharityHisle
is giving away a
#Flip and $50
#Amex in the
#WorkIt session
at #mfbsconf
today!

Fails
&
Flops

Lesson Learned:
You can’t buy viral, it
happens authentically

Lesson Learned:
Have a social media
crisis strategy

“Hey PR Moron. Thanks, you are doing a far better job than we could ever achieve in destroying your brand.” – Facebook Crusader

“We’ve stopped deleting posts, and I’ve stopped being rude.” – PR Moron

Lessons Learned:
Respond promptly
and politely
Solve the problem

Lessons Learned:
You can’t buy “viral”
Have a crisis strategy
Respond promptly
and politely
4. Solve the problem

Fun &
Integrated
Success
Stories

Results:
107% increase in sales

Results:
Over 700K video views
Over 136k Facebook fans
Over 2,000 Twitter followers

Facebook

Why Use Facebook?
Share
News &
Events
Increase
Referrals
& Leads
Get
Leases!

Facebook Basics
Who Are
Facebook
Users
What
Do Users
Want?
Create
Chatter

News
&
Events

Referrals,
Leads &
Leases

Leases!

Lease signed

Who Are
Facebook
Users?

Facebook Users By Age
7/2010

60%
Are likely to
recommend
brands
on Facebook

US Renters By Age
2009

Weekly Facebook Use by Income
(hours)

51%
Are likely to
buy from
brands
on Facebook

The average
user spends
7 hours on
Facebook
per month.

More than
50%
of Facebook
users log in
every day.

Users
Connect
With
Brands

Attitudes
of
Facebook
Users

29%
Enjoy interacting
with brands
on Facebook

30%
Believe that
connecting with
brands makes them
feel valued

31%
Are interested
in more
communication
with brands on
Facebook

32%
Are likely to
Follow or fan
brands that friends
Are fans of

41%
Believe
that Facebook is
a good way to get
information about
brands or
products

Primary
Reasons
Users
Connect

13%
Connect
to interact, share
ideas, and
provide feedback

22%
Someone
Recommended
the page to me

25%
Connect
to get access
to exclusive
content

29%
Connect
for fun or
Entertainment

30%
Connect
to get updates
on upcoming
sales

34%
Connect
to stay
informed about
company activities

36%
Connect
to get a
“Freebie”

39%
Connect to
show support
for the
company

40%
Connect to
receive
discounts
and promotions

Create
Chatter
With
Contests
& Promotions

Challenges
With
Facebook

Success
With
Twitter

For Success on Twitter
Understand
The
Culture
Reply
Listen

What Can Twitter Do?
Increase
Referrals
& Leads
Create
Conversation
Drive
Traffic

Understanding
Tweeple

Only
3%
Of US Internet
Users use Twitter.

Daily Twitter
users are
2x’s
as likely to purchase
from brands as daily
Facebook users.

Use Twitter
to Increase
Referrals
& Leads

Use Twitter
to expand
your brand
presence

Use Twitter
to “Get to Know”
Your Residents

Challenges
Of
Twitter

Success
With
Blogs

For Success with a Community Blog
Create a
Reciprocal
Relationship
Share
Content
People
Want
Build an
Online
Community

What Can a Blog do for Your Website?
Increase
Organic
Traffic
Increase
Keywords

Create
Reciprocal
Relationships

Share
Content
People
Want

Build an
Online
Community

Keywords
Are
Critical

Increase
Organic
Traffic

94%
of shoppers
click on the
1st-10th
search results.

The Extras

Facebook
Places

Only 4%
of adults
online in the US
use LBS (location
based services)
like Foursquare.

14 Million
Places
To Be!

Attention Brainstormers!
Don’t forget to complete the entry form located in your workbook and place it in MultifamilyPro’s Prize Drawing box in the Resource Room before 6:00 pm today for a chance to win one of two FREE registrations + hotel for next year’s event! You Must Be Present to Win!
Visit every exhibitor and enter for giveaways to be drawn during lunch and again at today’s Resource Room Wrap Up!
Next round of educational sessions starts at 4:15 pm.
A special thanks to our Sponsor, CallSource!

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Social Media Marketing Strategies that Work 2010 (for the Multifamily/Apartment Industry)

by Charity Hisle on Sep 16, 2010

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Social Media Marketing Strategies that Work 2010 (for the Multifamily/Apartment Industry) — Presentation Transcript