About Charity<br />
Proven Strategies You Can Use<br />Understand<br />& Build<br />Audience<br />Increase<br />Brand<br />Awareness<br />Incr...
By Demonstrating a Few <br />Fails<br />&<br />Flops<br />Successes<br />Of Other<br />Industries<br />Real<br />Property<...
Leverage the Tools Available<br />Facebook<br />Blogs<br />Twitter<br />
Do you tweet?<br />Take a Tweet Break!<br />
Hey!<br />@CharityHisle<br />is giving away a<br />#Flip and $50 <br />#Amex in the<br />#WorkIt session<br />at #mfbsconf...
Fails<br />&<br />Flops<br />
Lesson Learned:<br />You can’t buy viral, it<br />happens authentically<br />
Lesson Learned:<br />Have a social media<br />crisis strategy<br />
“Hey PR Moron. Thanks, you are doing a far better job than we could ever achieve in destroying your brand.” – Facebook Cru...
“We’ve stopped deleting posts, and I’ve stopped being rude.” – PR Moron<br />
Lessons Learned:<br />Respond promptly<br />and politely<br />Solve the problem<br />
Lessons Learned:<br />You can’t buy “viral”<br />Have a crisis strategy<br />Respond promptly<br />and politely<br />4. So...
Fun &<br />Integrated<br />Success<br />Stories<br />
Results:<br />107% increase in sales<br />
Results:<br />Over 700K video views<br />Over 136k Facebook fans<br />Over 2,000 Twitter followers<br />
Facebook<br />
Why Use Facebook?<br />Share<br />News &<br />Events<br />Increase<br />Referrals<br />& Leads<br />Get<br />Leases!<br />
Facebook Basics<br />Who Are<br />Facebook<br />Users<br />What<br />Do Users<br />Want?<br />Create<br />Chatter<br />
News <br />&<br />Events<br />
23<br />
Referrals,<br />Leads &<br />Leases<br />
Leases!<br />
Lease signed<br />
Lease signed<br />
Who Are<br />Facebook<br />Users?<br />
Facebook Users By Age<br />7/2010<br />
60%<br />Are likely to<br />recommend<br />brands<br />on Facebook<br />
US Renters By Age<br />2009<br />
Weekly Facebook Use by Income<br />(hours)<br />
51%<br />Are likely to<br />buy from<br />brands<br />on Facebook<br />
The average<br />user spends<br />7 hours on <br />Facebook<br />per month.<br />
More than<br />50%<br />of Facebook<br />users log in<br />every day.<br />
Users<br />Connect<br />With<br />Brands<br />
14<br />
Attitudes<br />of<br />Facebook<br />Users<br />
29%<br />Enjoy interacting<br />with brands<br />on Facebook<br />
30%<br />Believe that <br />connecting with<br />brands makes them<br />feel valued<br />
31%<br />Are interested<br />in more<br />communication<br />with brands on<br />Facebook<br />
29<br />
32%<br />Are likely to<br />Follow or fan<br />brands that friends<br />Are fans of<br />
41%<br />Believe<br />that Facebook is<br />a good way to get<br />information about<br />brands or<br />products<br />
Primary<br />Reasons<br />Users<br />Connect<br />
13%<br />Connect<br />to interact, share<br />ideas, and<br />provide feedback<br />
22%<br />Someone<br />Recommended<br />the page to me<br />
25%<br />Connect<br />to get access <br />to exclusive<br />content<br />
9<br />
29%<br />Connect<br />for fun or<br />Entertainment<br />
27<br />
30%<br />Connect<br />to get updates<br />on upcoming<br />sales<br />
34%<br />Connect<br />to stay<br />informed about<br />company activities<br />
36%<br />Connect<br />to get a<br />“Freebie”<br />
39%<br />Connect to<br />show support<br />for the <br />company<br />
40%<br />Connect to<br />receive<br />discounts<br />and promotions<br />
Create<br />Chatter<br />With<br />Contests<br />& Promotions<br />
Challenges<br />With<br />Facebook<br />
Success<br />With<br />Twitter<br />
For Success on Twitter<br />Understand<br />The <br />Culture<br />Reply<br />Listen<br />
What Can Twitter Do?<br />Increase<br />Referrals<br />& Leads<br />Create<br />Conversation<br />Drive<br />Traffic<br />
Understanding<br />Tweeple<br />
Only<br />3%<br />Of US Internet<br />Users use Twitter.<br />
Daily Twitter<br />users are<br />2x’s<br />as likely to purchase<br />from brands as daily<br />Facebook users.<br />
Use Twitter<br />to Increase<br />Referrals<br />& Leads<br />
Use Twitter<br />to expand<br />your brand<br />presence<br />
Use Twitter<br />to “Get to Know”<br />Your Residents<br />
Challenges<br />Of<br />Twitter<br />
Success<br />With<br />Blogs<br />
For Success with a Community Blog<br />Create a<br />Reciprocal<br />Relationship<br />Share<br />Content<br />People<br /...
What Can a Blog do for Your Website?<br />Increase<br />Organic<br />Traffic<br />Increase<br />Keywords<br />
Create<br />Reciprocal<br />Relationships<br />
Share<br />Content<br />People<br />Want<br />
Build an<br />Online<br />Community<br />
Keywords<br />Are<br />Critical<br />
Increase<br />Organic<br />Traffic<br />
94%<br />of shoppers<br />click on the <br />1st-10th<br />search results.<br />
The Extras<br />
Facebook<br />Places<br />
Only 4%<br />of adults<br />online in the US<br />use LBS (location<br />based services)<br />like Foursquare.<br />
14 Million<br />Places<br />To Be!<br />
Attention Brainstormers!<br /><ul><li>Don’t forget to complete the entry form located in your workbook and place it in Mul...
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Social Media Marketing Strategies that Work 2010 (for the Multifamily/Apartment Industry)

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This session was designed to deliver ideas to take home and implement for building your audience, engagement, gaining SEO (without PPC), and fun promotions and contests to drive referrals, leads, and leases.

Thank you to MultifamilyPro Braintorming for allowing me to share this message. Please share your success stories with me and I may include them in my next presentation! :o)

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  • Drive traffic to sites
  • Drive traffic to sites
  • Drive traffic to sites
  • Drive traffic to sites
  • Drive traffic to sites
  • Increase referrals and Leads
  • Increase referrals and Leads
  • Increase referrals and Leads
  • Increase referrals and Leads
  • Increase referrals and Leads
  • Drive traffic to sites
  • Increase referrals and Leads
  • talk about well tagged tweets
  • Increase referrals and Leads
  • Increase referrals and Leads
  • Increase referrals and Leads
  • Increase referrals and Leads
  • Increase referrals and Leads
  • Increase referrals and Leads
  • Increase referrals and Leads
  • Increase referrals and Leads
  • Increase referrals and Leads
  • Increase referrals and Leads
  • Social Media Marketing Strategies that Work 2010 (for the Multifamily/Apartment Industry)

    1. About Charity<br />
    2. Proven Strategies You Can Use<br />Understand<br />& Build<br />Audience<br />Increase<br />Brand<br />Awareness<br />Increase<br />Interaction<br />Online<br />
    3. By Demonstrating a Few <br />Fails<br />&<br />Flops<br />Successes<br />Of Other<br />Industries<br />Real<br />Property<br />Successes<br />
    4. Leverage the Tools Available<br />Facebook<br />Blogs<br />Twitter<br />
    5. Do you tweet?<br />Take a Tweet Break!<br />
    6. Hey!<br />@CharityHisle<br />is giving away a<br />#Flip and $50 <br />#Amex in the<br />#WorkIt session<br />at #mfbsconf<br />today!<br />
    7. Fails<br />&<br />Flops<br />
    8. Lesson Learned:<br />You can’t buy viral, it<br />happens authentically<br />
    9. Lesson Learned:<br />Have a social media<br />crisis strategy<br />
    10. “Hey PR Moron. Thanks, you are doing a far better job than we could ever achieve in destroying your brand.” – Facebook Crusader<br />
    11. “We’ve stopped deleting posts, and I’ve stopped being rude.” – PR Moron<br />
    12. Lessons Learned:<br />Respond promptly<br />and politely<br />Solve the problem<br />
    13. Lessons Learned:<br />You can’t buy “viral”<br />Have a crisis strategy<br />Respond promptly<br />and politely<br />4. Solve the problem<br />
    14. Fun &<br />Integrated<br />Success<br />Stories<br />
    15. Results:<br />107% increase in sales<br />
    16. Results:<br />Over 700K video views<br />Over 136k Facebook fans<br />Over 2,000 Twitter followers<br />
    17. Facebook<br />
    18. Why Use Facebook?<br />Share<br />News &<br />Events<br />Increase<br />Referrals<br />& Leads<br />Get<br />Leases!<br />
    19. Facebook Basics<br />Who Are<br />Facebook<br />Users<br />What<br />Do Users<br />Want?<br />Create<br />Chatter<br />
    20. News <br />&<br />Events<br />
    21. 23<br />
    22. Referrals,<br />Leads &<br />Leases<br />
    23. Leases!<br />
    24. Lease signed<br />
    25. Lease signed<br />
    26. Who Are<br />Facebook<br />Users?<br />
    27. Facebook Users By Age<br />7/2010<br />
    28. 60%<br />Are likely to<br />recommend<br />brands<br />on Facebook<br />
    29. US Renters By Age<br />2009<br />
    30. Weekly Facebook Use by Income<br />(hours)<br />
    31. 51%<br />Are likely to<br />buy from<br />brands<br />on Facebook<br />
    32. The average<br />user spends<br />7 hours on <br />Facebook<br />per month.<br />
    33. More than<br />50%<br />of Facebook<br />users log in<br />every day.<br />
    34. Users<br />Connect<br />With<br />Brands<br />
    35. 14<br />
    36. Attitudes<br />of<br />Facebook<br />Users<br />
    37. 29%<br />Enjoy interacting<br />with brands<br />on Facebook<br />
    38. 30%<br />Believe that <br />connecting with<br />brands makes them<br />feel valued<br />
    39. 31%<br />Are interested<br />in more<br />communication<br />with brands on<br />Facebook<br />
    40. 29<br />
    41. 32%<br />Are likely to<br />Follow or fan<br />brands that friends<br />Are fans of<br />
    42. 41%<br />Believe<br />that Facebook is<br />a good way to get<br />information about<br />brands or<br />products<br />
    43. Primary<br />Reasons<br />Users<br />Connect<br />
    44. 13%<br />Connect<br />to interact, share<br />ideas, and<br />provide feedback<br />
    45. 22%<br />Someone<br />Recommended<br />the page to me<br />
    46. 25%<br />Connect<br />to get access <br />to exclusive<br />content<br />
    47. 9<br />
    48. 29%<br />Connect<br />for fun or<br />Entertainment<br />
    49. 27<br />
    50. 30%<br />Connect<br />to get updates<br />on upcoming<br />sales<br />
    51. 34%<br />Connect<br />to stay<br />informed about<br />company activities<br />
    52. 36%<br />Connect<br />to get a<br />“Freebie”<br />
    53. 39%<br />Connect to<br />show support<br />for the <br />company<br />
    54. 40%<br />Connect to<br />receive<br />discounts<br />and promotions<br />
    55. Create<br />Chatter<br />With<br />Contests<br />& Promotions<br />
    56. Challenges<br />With<br />Facebook<br />
    57. Success<br />With<br />Twitter<br />
    58. For Success on Twitter<br />Understand<br />The <br />Culture<br />Reply<br />Listen<br />
    59. What Can Twitter Do?<br />Increase<br />Referrals<br />& Leads<br />Create<br />Conversation<br />Drive<br />Traffic<br />
    60. Understanding<br />Tweeple<br />
    61. Only<br />3%<br />Of US Internet<br />Users use Twitter.<br />
    62. Daily Twitter<br />users are<br />2x’s<br />as likely to purchase<br />from brands as daily<br />Facebook users.<br />
    63. Use Twitter<br />to Increase<br />Referrals<br />& Leads<br />
    64. Use Twitter<br />to expand<br />your brand<br />presence<br />
    65. Use Twitter<br />to “Get to Know”<br />Your Residents<br />
    66. Challenges<br />Of<br />Twitter<br />
    67. Success<br />With<br />Blogs<br />
    68. For Success with a Community Blog<br />Create a<br />Reciprocal<br />Relationship<br />Share<br />Content<br />People<br />Want<br />Build an<br />Online<br />Community<br />
    69. What Can a Blog do for Your Website?<br />Increase<br />Organic<br />Traffic<br />Increase<br />Keywords<br />
    70. Create<br />Reciprocal<br />Relationships<br />
    71. Share<br />Content<br />People<br />Want<br />
    72. Build an<br />Online<br />Community<br />
    73. Keywords<br />Are<br />Critical<br />
    74. Increase<br />Organic<br />Traffic<br />
    75. 94%<br />of shoppers<br />click on the <br />1st-10th<br />search results.<br />
    76. The Extras<br />
    77. Facebook<br />Places<br />
    78. Only 4%<br />of adults<br />online in the US<br />use LBS (location<br />based services)<br />like Foursquare.<br />
    79. 14 Million<br />Places<br />To Be!<br />
    80. Attention Brainstormers!<br /><ul><li>Don’t forget to complete the entry form located in your workbook and place it in MultifamilyPro’s Prize Drawing box in the Resource Room before 6:00 pm today for a chance to win one of two FREE registrations + hotel for next year’s event! You Must Be Present to Win!
    81. Visit every exhibitor and enter for giveaways to be drawn during lunch and again at today’s Resource Room Wrap Up!
    82. Next round of educational sessions starts at 4:15 pm.
    83. A special thanks to our Sponsor, CallSource!</li>

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