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Pinterest for Property Managers
 

Pinterest for Property Managers

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This free webinar was shared via GraceHill and Appfolio. Charity Zierten of Socially Engaged Marketing donated her time and volunteered to present this webinar to multifamily professionals interested ...

This free webinar was shared via GraceHill and Appfolio. Charity Zierten of Socially Engaged Marketing donated her time and volunteered to present this webinar to multifamily professionals interested in learning more about using Pinterest for their apartment communities.

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  • http://www.sociallyengagedmarketing.com
  • 51% of responses indicated “New kid on the block” – this allowed me to understand the needs of the audience.
  • On Pinterest it is especially important to follow these simple guidelines:Be professionalBe relevantFocus on great products, fun communities and inspiring ideas
  • It is critical to build community by reciprocating. Find out who the influencers are in your community and repin, comment and like their content.
  • Besides your website, email is an excellent opportunity to spread the word about your Pinterest account. Create a pin inviting people to register for your community newsletter. Use this as an opportunity to collect prospect information.
  • Love live pinning during events!
  • Use Facebook to collect prospect information in your Pinterest promotions!
  • Woobox is a free Pinterest for Facebook tool.
  • 92% of responses were “I have no idea!”
  • Pinterest.com/source/_________.comallows you to find out who’s pinning from your website!
  • Optimize pins, boards and profiles!
  • Everyone has a creative side!
  • Use text within the pins to get more repins!
  • Calls to action (as text within the pins) are an excellent way to drive traffic to your website, Facebook page, or get subscriptions to your newsletter.
  • Make taller images by adding multiple images together and including how-to text.
  • Less is more when it comes to reading descriptions. 200 characters + keywords + hashtags + links = winning pin!
  • Create a branded experience, label your photos in the event they are repinned the original location can be found.
  • Use secret boards in preparation for an upcoming event. Collaborate with others to collect as many ideas as you can.
  • The best times to post are when people are tired. Use a posting scheduler to post within those time periods.
  • The most popular categories for pinning include home! Your specialty!
  • If tutorial pins have a 42% higher click through rate, don’t forget the link!
  • Introduce your new leasing agent, maintenance technician or property manager on Pinterest.
  • Does your company participate in local charity events? Share, share, share!
  • A community bulletin board! Very cool concept.
  • Collaborate with your residents to build a community board.
  • Talk about your neighborhood and local city information. It’s tax time, don’t forget to tell people where they can get their taxes done nearby!
  • If you have resident events, don’t forget signed release forms!
  • Sweepstakes and promotions are an excellent way to get activity on your page!
  • Beauty and fashion tips! It was asked how to handle fair housing issues… simple! Share diverse tips!
  • People love to save money! Tell them what’s on sale in the local neighborhood.
  • Where can they go to eat? What recipes can they try at home?
  • Besides taxes, there are other opportunities to partner with local businesses in promoting one another. Does another local business have a Pinterest page?
  • Love the how-to videos! You can pin from YouTube but not from Facebook unfortunately.
  • Packing and moving tips for new residents! Once they’ve signed a lease, send them to your Pinterest page for ideas.
  • Does your community have a gym? Are you located near a hiking trail? Share, share, share!
  • Green is still trending. Take advantage and share green cleaning tips.
  • People are more inclined to share images of pets than their children. Encourage them to share their family pet photos, take photos of the pets during their walks, etc.
  • charity@sociallyengagedmarketing(dot)com

Pinterest for Property Managers Pinterest for Property Managers Presentation Transcript

  • Pinterest for Property Managers ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • What is your level of Pinterest Experience? POLL • New kid on the block • I’ve been around the block but I’m no professional • I own this block Baby! ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • Women Seek Inspiration…
  • • Be professional • Be relevant • Focus on great products, fun communities and inspiring ideas ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • Repin Other Users, Comment & Like
  • Email Integration + ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • Mobile Integration ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • Social Network Integration ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • Social Network Integration
  • How many pins come from your website? POLL • I have no idea! How do I figure that out? • Some of the photos on our website have been shared on Pinterest • Many of our photos have been shared on Pinterest and we have a “Pin” button ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • Pinterest.com/source/_________.com
  • Google LOVES Pinterest!Optimize Your Pins, Boards, and Profiles!Using a call-to-action withinthe pin description increasesengagement 80%.
  • 1. Entertain Your Followers! ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 2. Use Text Within the Pin! ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 3. Calls-to-Action increase engagement 80%! ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 4. Get 4x’s the Repins with Tall Images
  • 5. Optimize Pinterest Descriptions! • Include a link in every pin! • Use keywords and hashtags in descriptions • 200 Characters = winning pin! ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 6. Create a Branded Experience • Pixlr.com • Gimp.org ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 7. Can you keep a secret? • Collaborate with your team on an upcoming event or promotion • Save fun content in an easy-to-use safe location • Collect ideas for future events and promotions ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • When to Pin: ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • Most Popular Pins on Pinterest • Pictures and videos about home • Arts and crafts • Style and fashion • Food • Inspiration and education • Holiday and seasonal • Humor and fun • Products I like and buy • Travel • Kids ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 16 Themes For Your Community Tutorial pins have a 42% higher CTR ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 1. Introduce Your Team ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 2. Share Company Values ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 3. Create Community Bulletin Board ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 4. Collaborate with Residents & Prospects ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 5. Neighborhood & City Information ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 6. Resident & Team Events ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 7. Sweepstakes & PromotionsPin and Win! Ideas: • Take and pin a photo of our community and tag it with #________. • Repin this gift basket photo to enter to win it on Pinterest. • Pin your Pet Photos taken at our community and tag them with #___. ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 8. Beauty & Fashion Tips ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 9. Shopping & Savings Ideas ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 10. Dining & Dinner Recipes ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 11. Local Businesses In the Area ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 12. Videos! Testimonials, Tours & How-To’s ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 13. Packing & Moving Tips ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 14. Health & Happiness ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 15. Going Green ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • 16. Appeal to Pet-lovers ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • Resources for Pinterest ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • Resources for Pinterest ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • Resources for Pinterest ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • Resources for Pinterest ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • Resources for Pinterest ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • Resources for Pinterest ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • Resources for Pinterest ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.
  • Pinterest for Property Managers www.SociallyEngagedMarketing.com ©2012 AppFolio, Inc. All Rights Reserved.©2013 Socially Engaged Marketing® All Rights Reserved.