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GraceHill and Appfolio Training Webinar: Facebook for Property Managers
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GraceHill and Appfolio Training Webinar: Facebook for Property Managers

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I presented this webinar for GraceHill and Appfolio to train property managers on the basic how-to's of Facebook in July 2011. …

I presented this webinar for GraceHill and Appfolio to train property managers on the basic how-to's of Facebook in July 2011.

There were over 800 attendees.

View the recorded webinar here and read the summary:

http://www.appfolio.com/blog/2011/07/facebook-for-property-managers-webinar-recap/

Published in: Education, Technology, Business

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  • Introduce the webinar and discuss the major trends we are going to talk about. (AIMEE)
  • Kara – and then intro Lisa!
  • Multifamily Insiders (http://www.multifamilyinsiders.com) How to listen? Google Alerts – http://www.google.com/alerts Twitter search – http://search.twitter.com/ Filtrbox – http://filtrbox.com OneRiot – http://oneriot.com Radian6 – http://radian6.com SocialMention – http://socialmention.com Trackur – http://trackur.com
  • Profiles vs. pages: TOS, Insights, Privacy
  • Personal Privacy
  • Personal Privacy
  • Personal Privacy
  • Personal Privacy
  • Personal Privacy
  • Add admins
  • Remove fans and ban
  • Overview Export and Download by Date
  • The higher your EdgeRank score, the more likely it is to be visible on a Fan's (for ease of reference) 'Top News' feed.
  • Messaging: Location, Location, Location
  • Landing Tabs & Branding
  • Branding & Messaging
  • Branding & Messaging
  • Consideration, Causes, Content, Contests
  • Caring
  • Caring
  • Caring
  • Caring
  • Caring
  • Contests: Be Unique
  • Contests: Be Unique
  • Contests: Be Unique
  • Contests: Be Unique
  • Contests: Be Unique
  • Transcript

    • 1. Facebook for Property Managers Charity Hisle, Socially Engaged Marketing @SoEngaged
    • 2. ©2010 AppFolio, Inc. All Rights Reserved. ©2010 AppFolio, Inc. All Rights Reserved. AppFolio
        • Web-based property management software
        • Complete Solution
          • Property Management
          • Online rent collection
          • Accounting
          • Integrated marketing
          • Payment processing
          • Online applications
        • So You Run a More Successful Business
    • 3. Grace Hill
        • Apt Industry’s leading provider of education
        • Train more than 1,000 property mgmt professionals every day
        • Courses are engaging, interactive and multifamily specific
          • Most popular – Fair Housing & Preventing Sexual Harassment
        • Offer a custom Learning Management System
        • And…We build custom courses for property mgmt training departments
    • 4. Title
        • Set-up and managing your Facebook page
          • Profiles
          • Pages
          • Settings
          • Analytics
          • Strategy
          • Tools
        • Real-world examples
          • Differentiate your community
          • Attract and retain residents
          • 4 C’s of engaging residents
      Facebook for Property Managers @SoEngaged
    • 5. Profiles vs. Pages
        • Terms of Service
        • Insights/measuring success
        • Privacy/security
    • 6. Poll: Do you have a property Facebook Page?
    • 7. Set-up Facebook: Privacy
    • 8. Set-up Facebook: Privacy
    • 9. Set-up Facebook: Privacy
    • 10. Set-up Facebook: Privacy
    • 11. Set-up Facebook: Privacy
    • 12. Poll: What type of properties are you hear to learn about today?
    • 13. Set-up Facebook: Edit Page
    • 14. Set-up Facebook: Posting & Notifications
    • 15. Set-up Facebook: Manage Permissions
    • 16. Set-up Facebook: Basics & SEO
    • 17. Set-up Facebook: Profile
    • 18. Set-up Facebook: Featured
    • 19. Set-up Facebook: Admins
    • 20. Set-up Facebook: Applications
    • 21. Managing Fans
    • 22. Managing Fans
    • 23. Managing Fans
    • 24. Analytics: Overview
    • 25. Analytics: Edge Rank
    • 26. Poll: Do you have a written Facebook strategy?
    • 27. Facebook Tools: HyperAlerts
    • 28. Facebook Tools: HyperAlerts
    • 29. Facebook Tools: HyperAlerts
    • 30. Facebook Tools: HyperAlerts
    • 31. Facebook Tools: Reputation Management
    • 32. Poll: Who manages the day-to-day Facebook activity?
    • 33. Differentiate your Community
    • 34. Differentiate your Community
    • 35. Differentiate your Community
    • 36. Differentiate your property A couple liked me today! May I no longer be on the market? I’ll find out soon! Decorate my 4 th bedroom anyway you like. (Pic link) My screened-in outdoor patio keeps it cool and the skeeters at bay. (pic link) I have a headache. (The owner fixed my shingles today.) Enjoy a glass of wine on my front porch (pic link)
    • 37. Attract and Retain Residents
    • 38. Poll: Why will people “like” your page?
    • 39. Poll: Why do people “like” your page? (Answer)
        • People “like” pages on Facebook to:
          • Receive promotions and coupons (40%)
          • Receive updates on upcoming sales (30%)
          • Show their support (39%)
          • -ExactTarget 2010
    • 40. Engage Residents: 4 C’s
        • Consideration
        • Content
        • Causes
        • Contests
    • 41. Engage Residents: Consideration
    • 42. Engage Residents: Content
    • 43. Engage Residents: Content
    • 44. Engage Residents: Causes
    • 45. Engage Residents: Causes
    • 46. Engage Residents: Causes
    • 47. Engage Residents: Contests
    • 48. Engage Residents: Contests
    • 49. Engage Residents: Contests
    • 50. Facebook Events
    • 51. Facebook Deals