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GraceHill and Appfolio Training Webinar: Facebook for Property Managers
 

GraceHill and Appfolio Training Webinar: Facebook for Property Managers

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I presented this webinar for GraceHill and Appfolio to train property managers on the basic how-to's of Facebook in July 2011. ...

I presented this webinar for GraceHill and Appfolio to train property managers on the basic how-to's of Facebook in July 2011.

There were over 800 attendees.

View the recorded webinar here and read the summary:

http://www.appfolio.com/blog/2011/07/facebook-for-property-managers-webinar-recap/

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  • Introduce the webinar and discuss the major trends we are going to talk about. (AIMEE)
  • Kara – and then intro Lisa!
  • Multifamily Insiders (http://www.multifamilyinsiders.com) How to listen? Google Alerts – http://www.google.com/alerts Twitter search – http://search.twitter.com/ Filtrbox – http://filtrbox.com OneRiot – http://oneriot.com Radian6 – http://radian6.com SocialMention – http://socialmention.com Trackur – http://trackur.com
  • Profiles vs. pages: TOS, Insights, Privacy
  • Personal Privacy
  • Personal Privacy
  • Personal Privacy
  • Personal Privacy
  • Personal Privacy
  • Add admins
  • Remove fans and ban
  • Overview Export and Download by Date
  • The higher your EdgeRank score, the more likely it is to be visible on a Fan's (for ease of reference) 'Top News' feed.
  • Messaging: Location, Location, Location
  • Landing Tabs & Branding
  • Branding & Messaging
  • Branding & Messaging
  • Consideration, Causes, Content, Contests
  • Caring
  • Caring
  • Caring
  • Caring
  • Caring
  • Contests: Be Unique
  • Contests: Be Unique
  • Contests: Be Unique
  • Contests: Be Unique
  • Contests: Be Unique

GraceHill and Appfolio Training Webinar: Facebook for Property Managers GraceHill and Appfolio Training Webinar: Facebook for Property Managers Presentation Transcript

  • Facebook for Property Managers Charity Hisle, Socially Engaged Marketing @SoEngaged
  • ©2010 AppFolio, Inc. All Rights Reserved. ©2010 AppFolio, Inc. All Rights Reserved. AppFolio
      • Web-based property management software
      • Complete Solution
        • Property Management
        • Online rent collection
        • Accounting
        • Integrated marketing
        • Payment processing
        • Online applications
      • So You Run a More Successful Business
  • Grace Hill
      • Apt Industry’s leading provider of education
      • Train more than 1,000 property mgmt professionals every day
      • Courses are engaging, interactive and multifamily specific
        • Most popular – Fair Housing & Preventing Sexual Harassment
      • Offer a custom Learning Management System
      • And…We build custom courses for property mgmt training departments
  • Title
      • Set-up and managing your Facebook page
        • Profiles
        • Pages
        • Settings
        • Analytics
        • Strategy
        • Tools
      • Real-world examples
        • Differentiate your community
        • Attract and retain residents
        • 4 C’s of engaging residents
    Facebook for Property Managers @SoEngaged
  • Profiles vs. Pages
      • Terms of Service
      • Insights/measuring success
      • Privacy/security
  • Poll: Do you have a property Facebook Page?
  • Set-up Facebook: Privacy
  • Set-up Facebook: Privacy
  • Set-up Facebook: Privacy
  • Set-up Facebook: Privacy
  • Set-up Facebook: Privacy
  • Poll: What type of properties are you hear to learn about today?
  • Set-up Facebook: Edit Page
  • Set-up Facebook: Posting & Notifications
  • Set-up Facebook: Manage Permissions
  • Set-up Facebook: Basics & SEO
  • Set-up Facebook: Profile
  • Set-up Facebook: Featured
  • Set-up Facebook: Admins
  • Set-up Facebook: Applications
  • Managing Fans
  • Managing Fans
  • Managing Fans
  • Analytics: Overview
  • Analytics: Edge Rank
  • Poll: Do you have a written Facebook strategy?
  • Facebook Tools: HyperAlerts
  • Facebook Tools: HyperAlerts
  • Facebook Tools: HyperAlerts
  • Facebook Tools: HyperAlerts
  • Facebook Tools: Reputation Management
  • Poll: Who manages the day-to-day Facebook activity?
  • Differentiate your Community
  • Differentiate your Community
  • Differentiate your Community
  • Differentiate your property A couple liked me today! May I no longer be on the market? I’ll find out soon! Decorate my 4 th bedroom anyway you like. (Pic link) My screened-in outdoor patio keeps it cool and the skeeters at bay. (pic link) I have a headache. (The owner fixed my shingles today.) Enjoy a glass of wine on my front porch (pic link)
  • Attract and Retain Residents
  • Poll: Why will people “like” your page?
  • Poll: Why do people “like” your page? (Answer)
      • People “like” pages on Facebook to:
        • Receive promotions and coupons (40%)
        • Receive updates on upcoming sales (30%)
        • Show their support (39%)
        • -ExactTarget 2010
  • Engage Residents: 4 C’s
      • Consideration
      • Content
      • Causes
      • Contests
  • Engage Residents: Consideration
  • Engage Residents: Content
  • Engage Residents: Content
  • Engage Residents: Causes
  • Engage Residents: Causes
  • Engage Residents: Causes
  • Engage Residents: Contests
  • Engage Residents: Contests
  • Engage Residents: Contests
  • Facebook Events
  • Facebook Deals