Social Networking:            Advancing & Promoting Your Community                  This presentation has been modified. S...
Agenda• Generating Conversations & Engaging on Facebook• Reputation Management & Responding OnlineCopyright ©2012 Socially...
Generating Conversations      & Engaging on FacebookCopyright ©2012 Socially Engaged Marketing® All rights reserved.   www...
Share Community History & StoryCopyright ©2012 Socially Engaged Marketing® All rights reserved.   www.sociallyengagedmarke...
HOA Notices & NewsCopyright ©2012 Socially Engaged Marketing® All rights reserved.   www.sociallyengagedmarketing.com
Neighborhood NewsCopyright ©2012 Socially Engaged Marketing® All rights reserved.   www.sociallyengagedmarketing.com
Community Events & PhotosCopyright ©2012 Socially Engaged Marketing® All rights reserved.   www.sociallyengagedmarketing.com
School NewsCopyright ©2012 Socially Engaged Marketing® All rights reserved.   www.sociallyengagedmarketing.com
Local Events & PhotosCopyright ©2012 Socially Engaged Marketing® All rights reserved.   www.sociallyengagedmarketing.com
Be Welcoming & FriendlyCopyright ©2012 Socially Engaged Marketing® All rights reserved.   www.sociallyengagedmarketing.com
More Content For Sharing• Connect with local businesses, share reviews &  photos• Share coupons, savings & discounts• Shar...
Get More Likes, Comments & Shares  • Ask polarizing questions  • Ask questions that are easy to respond to,    like fill-i...
Respond to QuestionsCopyright ©2012 Socially Engaged Marketing® All rights reserved.   www.sociallyengagedmarketing.com
Reply & ShareCopyright ©2012 Socially Engaged Marketing® All rights reserved.   www.sociallyengagedmarketing.com
Localize Your UpdatesCopyright ©2012 Socially Engaged Marketing® All rights reserved.   www.sociallyengagedmarketing.com
Contests!•   Copyright ©2012 Socially Engaged Marketing® All rights reserved.   www.sociallyengagedmarketing.com
Consider a Contest for the CoverCopyright ©2012 Socially Engaged Marketing® All rights reserved.   www.sociallyengagedmark...
Causes & AwarenessCopyright ©2012 Socially Engaged Marketing® All rights reserved.   www.sociallyengagedmarketing.com
Reputation Management &      Responding OnlineCopyright ©2012 Socially Engaged Marketing® All rights reserved.   www.socia...
Copyright ©2012 Socially Engaged Marketing® All rights reserved.   www.sociallyengagedmarketing.com
Copyright ©2012 Socially Engaged Marketing® All rights reserved.   www.sociallyengagedmarketing.com
Copyright ©2012 Socially Engaged Marketing® All rights reserved.   www.sociallyengagedmarketing.com
Copyright ©2012 Socially Engaged Marketing® All rights reserved.   www.sociallyengagedmarketing.com
Track Your Findings        • Create a spreadsheet of the top issues        • Notate sentiment        • Delete old or dorma...
Free Reputation Management Tools      • Google Feed Reader for keywords and phrases      • Google Alerts for web results, ...
Responding Online: Set Objectives• Demonstrate you’re listening and you care• Understand their perspective• Provide the op...
Positive CommentsThese comments thank your company for value,experience or service.Copyright ©2012 Socially Engaged Market...
Constructive CommentsThese comments criticize your company, value,or service BUT offer opportunities to solve theproblem.C...
DON’T Delete Unless…     Don’t remove content posted unless it is     attacking, violent, threatening, racist,     offensi...
Spam Happens• Take a screen capture or save the email  notification• Delete the post from social networking pages• Ban the...
Social Networking:            Advancing & Promoting Your Community                 This presentation has been modified. So...
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CAI - HOA Facebook & Reputation Management

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This is a modified version of the presentation delivered on August 25th at the CAI of Georgia Tradeshow. Some content, images and slides have been removed.

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CAI - HOA Facebook & Reputation Management

  1. 1. Social Networking: Advancing & Promoting Your Community This presentation has been modified. Some images and slides have been removed. Charity Hisle Socially Engaged Marketing® Facebook.com/SoEngagedCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  2. 2. Agenda• Generating Conversations & Engaging on Facebook• Reputation Management & Responding OnlineCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  3. 3. Generating Conversations & Engaging on FacebookCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  4. 4. Share Community History & StoryCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  5. 5. HOA Notices & NewsCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  6. 6. Neighborhood NewsCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  7. 7. Community Events & PhotosCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  8. 8. School NewsCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  9. 9. Local Events & PhotosCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  10. 10. Be Welcoming & FriendlyCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  11. 11. More Content For Sharing• Connect with local businesses, share reviews & photos• Share coupons, savings & discounts• Share pet-lover updates like local vets, pet spas, pet walking services, & pet sitters• Share childcare, school & extra-curricular activity information• Movie releases• Recipes• Book club and other community club newsCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  12. 12. Get More Likes, Comments & Shares • Ask polarizing questions • Ask questions that are easy to respond to, like fill-in-the-blank • This or That questions work well too • Ask poll questionsCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  13. 13. Respond to QuestionsCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  14. 14. Reply & ShareCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  15. 15. Localize Your UpdatesCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  16. 16. Contests!• Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  17. 17. Consider a Contest for the CoverCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  18. 18. Causes & AwarenessCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  19. 19. Reputation Management & Responding OnlineCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  20. 20. Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  21. 21. Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  22. 22. Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  23. 23. Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  24. 24. Track Your Findings • Create a spreadsheet of the top issues • Notate sentiment • Delete old or dormant online profiles • Be proactive • Track monthly or quarterly (put it on your calendar) • Search for keywords associated with your company name, address, community name(s) • Include modifiers such as sucks, scam, hate, etc.Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  25. 25. Free Reputation Management Tools • Google Feed Reader for keywords and phrases • Google Alerts for web results, blogs, news, groups and videos • SocialMention, Kurrently, Twitter Search for social networking mentionsCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  26. 26. Responding Online: Set Objectives• Demonstrate you’re listening and you care• Understand their perspective• Provide the opportunity to explain the situation• Attempt to change perceptions• Win over new and prospective owners• Reinforce the positive• Be accountable, provide solutions, solve problemsCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  27. 27. Positive CommentsThese comments thank your company for value,experience or service.Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  28. 28. Constructive CommentsThese comments criticize your company, value,or service BUT offer opportunities to solve theproblem.Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  29. 29. DON’T Delete Unless… Don’t remove content posted unless it is attacking, violent, threatening, racist, offensive, pornographic, uses foul language or violates Fair Housing Laws.Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  30. 30. Spam Happens• Take a screen capture or save the email notification• Delete the post from social networking pages• Ban the user from publishing againCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com
  31. 31. Social Networking: Advancing & Promoting Your Community This presentation has been modified. Some images and slides have been removed. Charity Hisle Socially Engaged Marketing® Facebook.com/SoEngagedCopyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com

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