advanced social marketing

BEST PRACTICES
with Charity Zierten

Socially Engaged Marketing, GNAA and vendor sponsors
are n...
AGENDA
Hashtaggin’
#GNAAeduConf
&
#NashAptAssoc

•
•
•

Advanced Social Media Marketing
Content That Captures Attention
Pr...
instagram improves facebook
ENGAGEMENT.

Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
did you know that fans can reply with photo?
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducco...
tag fans who comment &

local businesses
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
post hyper-local UPDATES

Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
invite contacts via EMAIL

Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
target facebook ADS with POWER
EDITOR
using Chrome
Good Article:
How Use Your Email Database For
Targeted Facebook Adverti...
search & reply to INCREASE traffic
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
search & reply to INCREASE engagement
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
Pinterest.com/source/______.___

search, like & repin to INCREASE engagement
Copyright ©2014 Socially Engaged Marketing® A...
ADVANCED
CONTENT
creation & curation

tell a STORY
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaa...
reasons we SHARE
•
•
•
•
•

It is hilarious
It is incredible or unbelievable
It is deeply emotional
It agrees with our wor...
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
reasons we SHARE
•
•
•
•
•

It isn’t covered by mainstream media (yet)
It will make someone smile
It is dramatic
It is emb...
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
culture of CONTENT
• Calls-to-Action
• Quality “share-worthy” content:
• Entertaining
• Educational
• Engaging
Copyright ©...
educate, excite & AMAZE

Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
you can share statistics…
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
& you can share the love
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
consider a CONTEST
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
colorful images, conversation
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
thfacebook HASHTAG

use IMAGES to increase ENGAGEMENT
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#g...
how-to D-I-Y

Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
©2012 AppFolio, Inc. All Rights Reserved.
©2014 Socially Engaged Marketing® All Rights Reserved.
Copyright ©2014 Socially ...
entertain, humor & PERSONALITY

leased in 24 hours!
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gna...
inspire, motivate & ENCOURAGE

Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
tap into the spirit of the community
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
location, location, LOCATION

Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
local RESOURCES

Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
include TEAMS

Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
include TEAMS

Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
include RESIDENTS

Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
what NOT to POST

Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
PRO TIPS:
Tools of the Trade

people remember
STORIES over facts
Copyright ©2014 Socially Engaged Marketing® All rights re...
facebook pro TIPS
• Tell your story in the cover photo
• Add descriptions to ALL images, including
cover photos and profil...
more facebook pro TIPS
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
Video Solution:
Download Facebook videos then
upload to your Facebook page for
optimal performance.
(instead of sharing)

...
• Hide ratings (if there aren’t any positive)
• Update Facebook page name, custom URL
• Turn on comment replies and allow ...
know when to POST

Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
social pro TIPS
• Use images for greater exposure
• Determine when fans are online and
schedule content throughout the day...
Pixlr.com
&
Gimp.org

Watermark PHOTOS
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
Image tools for sharing quotes:
•
•
•
•

Recite
http://www.recitethis.com
Quozio
http://quozio.com
Pinwords http://www.pin...
30 in THIRTY

Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
on-the-go CONTENT
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
Image tools for creating infographics:
•
•
•
•

Easel.ly http://www.easel.ly
Infogr.am http://infogr.am
Visual.ly http://v...
Slidely is the new Animoto
Copyright ©2014 Socially Engaged Marketing® All rights reserved.

#gnaaeducconf
advanced social marketing

BEST PRACTICES
with Charity Zierten

Find this presentation:www.fb.com/SoEngaged
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Advanced Social Media Marketing Tips for Apartment, Property Management and Multifamily Marketing Professionals

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Advanced Social Media Marketing Tips for Apartment, Property Management and Multifamily Marketing Professionals as delivered at the Greater Nashville Apartment Association Education Conference in February 2014 by Charity Zierten of Socially Engaged Marketing.

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Advanced Social Media Marketing Tips for Apartment, Property Management and Multifamily Marketing Professionals

  1. 1. advanced social marketing BEST PRACTICES with Charity Zierten Socially Engaged Marketing, GNAA and vendor sponsors are not affiliated with nor endorse the following publicly available social networking tools and resources. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  2. 2. AGENDA Hashtaggin’ #GNAAeduConf & #NashAptAssoc • • • Advanced Social Media Marketing Content That Captures Attention Pro Tips: Tools of The Trade Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  3. 3. instagram improves facebook ENGAGEMENT. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  4. 4. did you know that fans can reply with photo? Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  5. 5. tag fans who comment & local businesses Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  6. 6. post hyper-local UPDATES Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  7. 7. invite contacts via EMAIL Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  8. 8. target facebook ADS with POWER EDITOR using Chrome Good Article: How Use Your Email Database For Targeted Facebook Advertising: http://bit.ly/1l18pPI Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  9. 9. search & reply to INCREASE traffic Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  10. 10. search & reply to INCREASE engagement Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  11. 11. Pinterest.com/source/______.___ search, like & repin to INCREASE engagement Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  12. 12. ADVANCED CONTENT creation & curation tell a STORY Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  13. 13. reasons we SHARE • • • • • It is hilarious It is incredible or unbelievable It is deeply emotional It agrees with our world view It makes us stop and think Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  14. 14. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  15. 15. reasons we SHARE • • • • • It isn’t covered by mainstream media (yet) It will make someone smile It is dramatic It is embarrassing It is provocative (but SFW) Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  16. 16. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  17. 17. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  18. 18. culture of CONTENT • Calls-to-Action • Quality “share-worthy” content: • Entertaining • Educational • Engaging Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  19. 19. educate, excite & AMAZE Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  20. 20. you can share statistics… Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  21. 21. & you can share the love Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  22. 22. consider a CONTEST Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  23. 23. colorful images, conversation Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  24. 24. thfacebook HASHTAG use IMAGES to increase ENGAGEMENT Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  25. 25. how-to D-I-Y Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  26. 26. ©2012 AppFolio, Inc. All Rights Reserved. ©2014 Socially Engaged Marketing® All Rights Reserved. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  27. 27. entertain, humor & PERSONALITY leased in 24 hours! Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  28. 28. inspire, motivate & ENCOURAGE Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  29. 29. tap into the spirit of the community Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  30. 30. location, location, LOCATION Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  31. 31. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  32. 32. local RESOURCES Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  33. 33. include TEAMS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  34. 34. include TEAMS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  35. 35. include RESIDENTS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  36. 36. what NOT to POST Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  37. 37. PRO TIPS: Tools of the Trade people remember STORIES over facts Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  38. 38. facebook pro TIPS • Tell your story in the cover photo • Add descriptions to ALL images, including cover photos and profile images • Include links in descriptions to drive traffic • Update the “about” section • Remove dead apps • Add multiple URL’s for social sites Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  39. 39. more facebook pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  40. 40. Video Solution: Download Facebook videos then upload to your Facebook page for optimal performance. (instead of sharing) http://facebookvideoz.com/ more facebook pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  41. 41. • Hide ratings (if there aren’t any positive) • Update Facebook page name, custom URL • Turn on comment replies and allow fans to post to the page • Enable suggested pages to appear when competitor pages are “liked” • Determine when fans are online and schedule content more facebook pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  42. 42. know when to POST Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  43. 43. social pro TIPS • Use images for greater exposure • Determine when fans are online and schedule content throughout the day • Encourage and inspire user-generated content • Tag and compliment other local businesses Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  44. 44. Pixlr.com & Gimp.org Watermark PHOTOS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  45. 45. Image tools for sharing quotes: • • • • Recite http://www.recitethis.com Quozio http://quozio.com Pinwords http://www.pinwords.com Pinstamatic http://pinstamatic.com more social pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  46. 46. 30 in THIRTY Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  47. 47. on-the-go CONTENT Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  48. 48. Image tools for creating infographics: • • • • Easel.ly http://www.easel.ly Infogr.am http://infogr.am Visual.ly http://visual.ly Piktochart http://piktochart.com more social pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  49. 49. Slidely is the new Animoto Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf
  50. 50. advanced social marketing BEST PRACTICES with Charity Zierten Find this presentation:www.fb.com/SoEngaged Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

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