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Zoe Camper, Arthritis Research
Content strategy seminar
Drawing on the the charity's clear view of what they want to say, and an understanding of their audiences' information needs, Zoe explained how Arthritis Research is applying COPE principles (Create Once, Publish Everywhere) and a “broadcast thinking” approach to get the right content out in the right format.
Upcoming CharityComms events can be found here: http://www.charitycomms.org.uk/events
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