Your SlideShare is downloading. ×
0
Charity Comms
PR in the digital age

Richard Darlington, Head of News, IPPR
Leonora Merry, Media & External Affairs manage...
The power of numbers
Rational + Emotional
The right number
+
Displayed in the right way
+
Deployed at the right time
=
Real time marketing
Real time marketing
SMF @ Budget
Real time marketing
IPPR @ speech / select committee / AS

@RDarlo #WonkComms
TV real time & timeless issues
If you don’t ask…
The power of a big (ish) name
The pyramid of engagement
RT
Tweet
News coverage

Blog / op-ed
Exec summary
Full report

Launch event / roundtable seminar...
What’s wrong with my
pyramid of engagement?
RT
Tweet

News coverage
Blog / op-ed

THE BIG GAP IS RIGHT HERE
Exec summary

...
The [other] pyramid of engagement
RT
Tweet
Social media
graphic
News coverage
Blog / op-ed
Video / animation / podcast
Sli...
Get involved with WonkComms

www.wonkcomms.net

@WonkComms
Upcoming SlideShare
Loading in...5
×

WonkComms - when passion meets ration(al)

1,197

Published on

Richard Darlington, IPPR, and Leonora Merry, Nuffield Trust, co-founders of WonkComms
PR in the digital age conference
www.charitycomms.org.uk/events

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,197
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "WonkComms - when passion meets ration(al)"

  1. 1. Charity Comms PR in the digital age Richard Darlington, Head of News, IPPR Leonora Merry, Media & External Affairs manager, Nuffield Trust WonkComms: when passion, meets ration(al)
  2. 2. The power of numbers
  3. 3. Rational + Emotional The right number + Displayed in the right way + Deployed at the right time = Real time marketing
  4. 4. Real time marketing SMF @ Budget
  5. 5. Real time marketing IPPR @ speech / select committee / AS @RDarlo #WonkComms
  6. 6. TV real time & timeless issues
  7. 7. If you don’t ask…
  8. 8. The power of a big (ish) name
  9. 9. The pyramid of engagement RT Tweet News coverage Blog / op-ed Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms
  10. 10. What’s wrong with my pyramid of engagement? RT Tweet News coverage Blog / op-ed THE BIG GAP IS RIGHT HERE Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms
  11. 11. The [other] pyramid of engagement RT Tweet Social media graphic News coverage Blog / op-ed Video / animation / podcast Slideshare / Prezi Exec summary Infographic Interactive web app Full report Launch event / round table seminar All day / weekend festival @RDarlo #WonkComms
  12. 12. Get involved with WonkComms www.wonkcomms.net @WonkComms
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×