Inspiring young volunteers to
engage with your cause
Charity Comms Seminar
Lorna Forbes
19 March 2014
vInspired
Helping young people improve their
skills, confidence and employability by
giving them the opportunity to do goo...
vInspired
• Since 2006, we have engaged over 1.25m young
people in volunteering opportunities
• Our work is about changing...
What we’ve
learned
• Choice and
customisation are key
characteristics of their
world
• They expect to be
involved in decis...
What we’ve
learned cont.
• They want to
contribute to the
world around them
• They care about what
their mates think,
fash...
What their
world looks like
• Currently almost 1
million 16-24 year olds
are unemployed &
graduate recruitment
rates are f...
Beta Gen
• Education not guaranteed
– failing schools and for
many, unachievable
tuition fees (£9k)
• The results of this ...
Who are the Beta
Gen?
• The Beta Generation are
self-motivated
• They are aware that they
need to take control of
their ow...
Happy to test
• Young people feel that
making mistakes is a part
of life and should be
viewed as an opportunity
for learni...
Different Experience
• They have grown up in
uncertain economic times
• First major career
decisions during a time of
econ...
What does this mean for us?
Our Challenge
• Matching offering to the
lifestyles and motivations
of young people
• We need to better
understand their n...
How does this affect charities?
• Opportunity to engage
• Meet the need of
satisfaction over salary
• Flexible opportuniti...
What we do at vInspired
• We make it our business
to develop and
understand the changing
needs of young people
• We create...
Practicalities
• Time
• Place
• Commitment
• Relevance
• Packaging
• Fringe benefits
• Who else is volunteering
How do vInspired
programmes address this?
Do Something
• Brought to UK from US
• Digitally led campaigning
programme
• Light touch actions - big
impact
• Never requ...
Team v
• Leadership
programme
• Year-long
commitment
• Leading 3 campaigns
over the year
• Recruitment of their
own volunt...
vInspired Talent
• 16-25 year olds
• Not in work education
or training
• 24 weeks 24 hours per
week
• Volunteering local
a...
vInspired Schools
• 11 – 18 year olds
• Curriculum linked
resources
• Support for schools
• Getting in there early
vInspired
Cashpoint
• For 14-25 year olds
• Funding for
community projects
• Grants of up to
£500
Igniter
• Crowd funding platform
• Appeal for public
donations
• Generate support for
own projects for social
good
• Conne...
Task Squad
• Flexible Micro work
platform
• Using volunteering
experience
• Companies recruit
to cover spikes in
staffing ...
Recognition
• Ongoing as part of
programmes
• vInspired awards
scheme
• vInspired national
Awards
Questions
To find out more visit
What are young people looking for?
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Inspiring young volunteers to engage with your cause - Lorna Forbes, head of marketing projects, vInspired

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  • www.vinspired.com - vportal designed to provide the ultimate volunteering site for young people, with new on-line, interactive access to volunteering information and opportunities
    Over 6,000 registered users. Over 20,000 opportunity searches per month. Approximately 60% new to volunteering. Virtual panel at around 2,500 users. Opportunity search based on YouthNet NVD. Enhanced search capabilities: Saved search preferences; User – defined alert service; Special search for 16 – 25; Additional ‘on-site’ search capabilities. Rich user-generated features: Blogs, Images, Video, chat, Case studies & other uploads
  • What are young people looking for?

    1. 1. Inspiring young volunteers to engage with your cause Charity Comms Seminar Lorna Forbes 19 March 2014
    2. 2. vInspired Helping young people improve their skills, confidence and employability by giving them the opportunity to do good things through volunteering •Quality experience •Young people at the heart of everything we do
    3. 3. vInspired • Since 2006, we have engaged over 1.25m young people in volunteering opportunities • Our work is about changing the face of volunteering by transforming the ways that young people can do good things • We inspire young people to discover the value of volunteering both for themselves and others
    4. 4. What we’ve learned • Choice and customisation are key characteristics of their world • They expect to be involved in decisions that affect them • They are internet, mobile and social media savvy
    5. 5. What we’ve learned cont. • They want to contribute to the world around them • They care about what their mates think, fashion, socialising • Some young people need a little extra support to shine
    6. 6. What their world looks like • Currently almost 1 million 16-24 year olds are unemployed & graduate recruitment rates are falling rapidly • Trust is not a given – political scandals, phone hacking, sports cheats, corrupt police, banking scandals, terrorism, and it goes on…..
    7. 7. Beta Gen • Education not guaranteed – failing schools and for many, unachievable tuition fees (£9k) • The results of this has played a part in creating the BETA GENERATION…..
    8. 8. Who are the Beta Gen? • The Beta Generation are self-motivated • They are aware that they need to take control of their own destiny and not wait for good things to happen to them • This positive attitude extends to making mistakes
    9. 9. Happy to test • Young people feel that making mistakes is a part of life and should be viewed as an opportunity for learning rather than a problem • This attitude extends to the way they view and seek employment
    10. 10. Different Experience • They have grown up in uncertain economic times • First major career decisions during a time of economic slowdown and recession • Interested in careers that differ to the traditional, valuing their impact on others and choosing their own working styles over values such as salary and benefits.
    11. 11. What does this mean for us?
    12. 12. Our Challenge • Matching offering to the lifestyles and motivations of young people • We need to better understand their needs not vice-versa • Taking our offering to them, where they are, focusing on the things that they want to do
    13. 13. How does this affect charities? • Opportunity to engage • Meet the need of satisfaction over salary • Flexible opportunities outside of the 9 - 5 • As employers, contribute to the development of young talent • Foster long-term relationships that establish potential supporters for the future
    14. 14. What we do at vInspired • We make it our business to develop and understand the changing needs of young people • We create innovative programmes to address the needs of young people • We work to match our offering to young people’s lifestyles
    15. 15. Practicalities • Time • Place • Commitment • Relevance • Packaging • Fringe benefits • Who else is volunteering
    16. 16. How do vInspired programmes address this?
    17. 17. Do Something • Brought to UK from US • Digitally led campaigning programme • Light touch actions - big impact • Never require any money, an adult or a car
    18. 18. Team v • Leadership programme • Year-long commitment • Leading 3 campaigns over the year • Recruitment of their own volunteer team
    19. 19. vInspired Talent • 16-25 year olds • Not in work education or training • 24 weeks 24 hours per week • Volunteering local authorities and FE colleges • Social action project
    20. 20. vInspired Schools • 11 – 18 year olds • Curriculum linked resources • Support for schools • Getting in there early
    21. 21. vInspired Cashpoint • For 14-25 year olds • Funding for community projects • Grants of up to £500
    22. 22. Igniter • Crowd funding platform • Appeal for public donations • Generate support for own projects for social good • Connect with other volunteers
    23. 23. Task Squad • Flexible Micro work platform • Using volunteering experience • Companies recruit to cover spikes in staffing needs
    24. 24. Recognition • Ongoing as part of programmes • vInspired awards scheme • vInspired national Awards
    25. 25. Questions
    26. 26. To find out more visit
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