Using data to optimise your website and marketing activities

657 views
637 views

Published on

Jonathan Simmons, Public Zone
www.charitycomms.org.uk/events

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
657
On SlideShare
0
From Embeds
0
Number of Embeds
280
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Using data to optimise your website and marketing activities

  1. 1. Web Metrics Made Easy Seminar 29 February 2012 #CCwebmetricswww.charitycomms.org.uk
  2. 2. Hello CharityCommswe’re Public Zoneand I’m Jonathan
  3. 3. Digital for the not-for-profit sector(with a bit of the commercial sector thrown in!)
  4. 4. The internet is brilliant!
  5. 5. The most honest feedback you can get
  6. 6. 1 context is everything2 why it’s important3 making it important
  7. 7. Goal: Provide info & supportHow:Website for basic infohelpline for deeper issues
  8. 8. Measurement = increase in web visitsVolume But so did calls to the call centre Web traffic Calls Time
  9. 9. The website should help usraise awareness of theissue
  10. 10. 2 why it’s important Is time on site always good? Win arguments with evidence Prioritise your next moves
  11. 11. Analytics is most usefulwhen the targets are set bywider objectives
  12. 12. 2 why it’s important The most honest feedback you can get Win arguments with evidence Prioritise your next moves
  13. 13. Whichinformationshould youprioritise?
  14. 14. These are your best visitors
  15. 15. Some of my personal favs-Exit pages-Search usage-Form pages-Mobile usage
  16. 16. What next? Are our top pages Is twitter giving us the right top pages? the right traffic? How does a news story Who are our effect us? most loyal fans? What do people What happens when like to share? I get 100 retweets?
  17. 17. Thank you

×