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Using data to optimise your website and marketing activities

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Jonathan Simmons, Public Zone …

Jonathan Simmons, Public Zone
www.charitycomms.org.uk/events

Published in: Technology, Business
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  • 1. Web Metrics Made Easy Seminar 29 February 2012 #CCwebmetricswww.charitycomms.org.uk
  • 2. Hello CharityCommswe’re Public Zoneand I’m Jonathan
  • 3. Digital for the not-for-profit sector(with a bit of the commercial sector thrown in!)
  • 4. The internet is brilliant!
  • 5. The most honest feedback you can get
  • 6. 1 context is everything2 why it’s important3 making it important
  • 7. Goal: Provide info & supportHow:Website for basic infohelpline for deeper issues
  • 8. Measurement = increase in web visitsVolume But so did calls to the call centre Web traffic Calls Time
  • 9. The website should help usraise awareness of theissue
  • 10. 2 why it’s important Is time on site always good? Win arguments with evidence Prioritise your next moves
  • 11. Analytics is most usefulwhen the targets are set bywider objectives
  • 12. 2 why it’s important The most honest feedback you can get Win arguments with evidence Prioritise your next moves
  • 13. Whichinformationshould youprioritise?
  • 14. These are your best visitors
  • 15. Some of my personal favs-Exit pages-Search usage-Form pages-Mobile usage
  • 16. What next? Are our top pages Is twitter giving us the right top pages? the right traffic? How does a news story Who are our effect us? most loyal fans? What do people What happens when like to share? I get 100 retweets?
  • 17. Thank you

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