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#Turnofftoturnon. Great comms campaigns I wish I'd done seminar, 18 June 2014

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Dan Dufour, head of brand and engagement, The Good Agency …

Dan Dufour, head of brand and engagement, The Good Agency

Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk

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  • 1. Great campaigns I wish I'd done Durex #TurnOffToTurnOn for Earth Hour Dan Dufour Head of Brand & Engagement dan.dufour@thegoodagency.co.uk #BrandDufour
  • 2. 1. Based on Good insight
  • 3. 2. Based on provoking core emotions Discrete emotional theory, 1987
  • 4. 3. A reminder to look beyond the sector