#Turnofftoturnon. Great comms campaigns I wish I'd done seminar, 18 June 2014

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Dan Dufour, head of brand and engagement, The Good Agency

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#Turnofftoturnon. Great comms campaigns I wish I'd done seminar, 18 June 2014

  1. 1. Great campaigns I wish I'd done Durex #TurnOffToTurnOn for Earth Hour Dan Dufour Head of Brand & Engagement dan.dufour@thegoodagency.co.uk #BrandDufour
  2. 2. 1. Based on Good insight
  3. 3. 2. Based on provoking core emotions Discrete emotional theory, 1987
  4. 4. 3. A reminder to look beyond the sector

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