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Digital Impact Conference
An Ambivalent Mobile Content Strategy
What practical tools
and techniques can
charity communicators
use to help their
organisations better
communicate with a
du...
Some Drupal developers, 2013
We shall return to the
developers later . . .
Because . . .
QuickTime™ and a
GIF decompressor
are needed to see this picture.
Stolen from Cleve Gibbon: http://www.slideshare.net/cleveg/defining-content-architecture
http://chiefmartec.com/2011/08/marketing-technology-landscape-infographic/
New and
Improved
Scary slide!
http://chiefmartec.com/2012/09/marketing-technology-landscape-supergraphic-2012/
http://www.fastcodesign.com/1671735/infographic-the-intricate-anatomy-of-ux-design#1
http://tahoedesigner.com/
Found here: http://www.fusionthetic.com/design/fusionthetic-brand-design/
Team Chunk
vs
Team Blob
Introducing Team Blob...
http://www.silverstripe.org/forms-newsletter-blog-modules-released/
http://www.silverstripe.org/customising-the-cms/show/7952
Introducing Team Chunk...
(In a minute...)
Introducing Team Chunk...
In scope:
four-ish approaches
to‘going mobile’
Out (temporarily):
what that actually means...
Out (temporarily):
what that actually means...
Out (temporarily):
what that actually means...
0. Apps
1. Responsive
http://ami.responsivedesign.is
http://evolvingtowardagile.blogspot.co.uk/2013/04/an-experience-report-building-mobile.html
http://www.netmagazine.com/tutorials/build-responsive-site-week-going-further-part-5
http://www.zdnet.com/blog/sap/what-is-the-ultimate-ruggedized-mobile-device/1043
2. MDot
http://xkcd.com/869/
http://googlewebmastercentral.blogspot.co.uk/2013/06/changes-in-rankings-of-
smartphone_11.html
http://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/googles-changing-
recommendations-on-seo-for-mobile/
http://sarawb.com/2012/03/07/content-strategy-responsive-design/
http://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/googles-changing-recommendations-on-seo-
for-mobile...
http://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/googles-changing-recommendations-on-seo-
for-mobile...
http://www.cennydd.co.uk/2013/the-gradient-chart
http://baymard.com/blog/content-on-mobile-vs-desktop
https://medium.com/design-ux/d35eacec9e45
3. Adaptive
http://bradfrostweb.com/blog/post/beyond-squishy-the-principles-of-adaptive-design/
http://bradfrostweb.com/blog/post/beyond-squishy-the-principles-of-adaptive-design/
Everything that
can be digital
will be digital.
Razorfish strapline
http://econsultancy.com/uk/blog/63061-eight-ways-estate-agents-can-make-the-most-of-mobile
1. Metadata
http://intentionaldesign.ca/2013/07/07/dita-to-web-the-next-big-
thing-part-2/
http://intentionaldesign.ca/2013/07/07/dita-to-web-the-next-big-
thing-part-2/
2. Tools
a. Testing
http://www.howtogomo.com/en-gb/d/test-your-site/#getmo-meter
http://www.browserstack.com/
http://vanamco.com/ghostlab/
b. design tools and workflow
c. travel light
d. look for structure opportunities
Spitfire Ale
http://spitfireale.co.uk
e. learn about microdata and rich
snippets
f. learn about markup languages
g. ask more from your developers
Q, M and Team Chunk OO, 2013
Simon Bostock
Strategy & Planning
Deeson Online
http://deeson-online.co.uk
@deeson_labs
http://www.linkedin.com/in/bostocks
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
Towards a mobile content strategy
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Towards a mobile content strategy

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Simon Bostock, digital strategy and planning, Deeson Group
Digital impact conference
www.charitycomms.org.uk/events

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Transcript of "Towards a mobile content strategy"

  1. 1. Digital Impact Conference An Ambivalent Mobile Content Strategy
  2. 2. What practical tools and techniques can charity communicators use to help their organisations better communicate with a dual-screening, multi-channel, mobile first audience?
  3. 3. Some Drupal developers, 2013
  4. 4. We shall return to the developers later . . .
  5. 5. Because . . . QuickTime™ and a GIF decompressor are needed to see this picture.
  6. 6. Stolen from Cleve Gibbon: http://www.slideshare.net/cleveg/defining-content-architecture
  7. 7. http://chiefmartec.com/2011/08/marketing-technology-landscape-infographic/
  8. 8. New and Improved Scary slide!
  9. 9. http://chiefmartec.com/2012/09/marketing-technology-landscape-supergraphic-2012/
  10. 10. http://www.fastcodesign.com/1671735/infographic-the-intricate-anatomy-of-ux-design#1
  11. 11. http://tahoedesigner.com/
  12. 12. Found here: http://www.fusionthetic.com/design/fusionthetic-brand-design/
  13. 13. Team Chunk vs Team Blob
  14. 14. Introducing Team Blob...
  15. 15. http://www.silverstripe.org/forms-newsletter-blog-modules-released/
  16. 16. http://www.silverstripe.org/customising-the-cms/show/7952
  17. 17. Introducing Team Chunk...
  18. 18. (In a minute...) Introducing Team Chunk...
  19. 19. In scope: four-ish approaches to‘going mobile’
  20. 20. Out (temporarily): what that actually means...
  21. 21. Out (temporarily): what that actually means...
  22. 22. Out (temporarily): what that actually means...
  23. 23. 0. Apps
  24. 24. 1. Responsive
  25. 25. http://ami.responsivedesign.is
  26. 26. http://evolvingtowardagile.blogspot.co.uk/2013/04/an-experience-report-building-mobile.html
  27. 27. http://www.netmagazine.com/tutorials/build-responsive-site-week-going-further-part-5
  28. 28. http://www.zdnet.com/blog/sap/what-is-the-ultimate-ruggedized-mobile-device/1043
  29. 29. 2. MDot
  30. 30. http://xkcd.com/869/
  31. 31. http://googlewebmastercentral.blogspot.co.uk/2013/06/changes-in-rankings-of- smartphone_11.html
  32. 32. http://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/googles-changing- recommendations-on-seo-for-mobile/
  33. 33. http://sarawb.com/2012/03/07/content-strategy-responsive-design/
  34. 34. http://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/googles-changing-recommendations-on-seo- for-mobile/ http://trentwalton.com/2011/07/14/content-choreography/
  35. 35. http://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/googles-changing-recommendations-on-seo- for-mobile/ http://trentwalton.com/2011/07/14/content-choreography/
  36. 36. http://www.cennydd.co.uk/2013/the-gradient-chart
  37. 37. http://baymard.com/blog/content-on-mobile-vs-desktop
  38. 38. https://medium.com/design-ux/d35eacec9e45
  39. 39. 3. Adaptive
  40. 40. http://bradfrostweb.com/blog/post/beyond-squishy-the-principles-of-adaptive-design/
  41. 41. http://bradfrostweb.com/blog/post/beyond-squishy-the-principles-of-adaptive-design/
  42. 42. Everything that can be digital will be digital. Razorfish strapline
  43. 43. http://econsultancy.com/uk/blog/63061-eight-ways-estate-agents-can-make-the-most-of-mobile
  44. 44. 1. Metadata
  45. 45. http://intentionaldesign.ca/2013/07/07/dita-to-web-the-next-big- thing-part-2/
  46. 46. http://intentionaldesign.ca/2013/07/07/dita-to-web-the-next-big- thing-part-2/
  47. 47. 2. Tools
  48. 48. a. Testing
  49. 49. http://www.howtogomo.com/en-gb/d/test-your-site/#getmo-meter
  50. 50. http://www.browserstack.com/
  51. 51. http://vanamco.com/ghostlab/
  52. 52. b. design tools and workflow
  53. 53. c. travel light
  54. 54. d. look for structure opportunities
  55. 55. Spitfire Ale http://spitfireale.co.uk
  56. 56. e. learn about microdata and rich snippets
  57. 57. f. learn about markup languages
  58. 58. g. ask more from your developers
  59. 59. Q, M and Team Chunk OO, 2013
  60. 60. Simon Bostock Strategy & Planning Deeson Online http://deeson-online.co.uk @deeson_labs http://www.linkedin.com/in/bostocks
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