Towards a mobile content strategy

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Towards a mobile content strategy

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Simon Bostock, digital strategy and planning, Deeson Group ...

Simon Bostock, digital strategy and planning, Deeson Group
Digital impact conference
www.charitycomms.org.uk/events

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  • 1. Digital Impact Conference An Ambivalent Mobile Content Strategy
  • 2. What practical tools and techniques can charity communicators use to help their organisations better communicate with a dual-screening, multi-channel, mobile first audience?
  • 3. Some Drupal developers, 2013
  • 4. We shall return to the developers later . . .
  • 5. Because . . . QuickTime™ and a GIF decompressor are needed to see this picture.
  • 6. Stolen from Cleve Gibbon: http://www.slideshare.net/cleveg/defining-content-architecture
  • 7. http://chiefmartec.com/2011/08/marketing-technology-landscape-infographic/
  • 8. New and Improved Scary slide!
  • 9. http://chiefmartec.com/2012/09/marketing-technology-landscape-supergraphic-2012/
  • 10. http://www.fastcodesign.com/1671735/infographic-the-intricate-anatomy-of-ux-design#1
  • 11. http://tahoedesigner.com/
  • 12. Found here: http://www.fusionthetic.com/design/fusionthetic-brand-design/
  • 13. Team Chunk vs Team Blob
  • 14. Introducing Team Blob...
  • 15. http://www.silverstripe.org/forms-newsletter-blog-modules-released/
  • 16. http://www.silverstripe.org/customising-the-cms/show/7952
  • 17. Introducing Team Chunk...
  • 18. (In a minute...) Introducing Team Chunk...
  • 19. In scope: four-ish approaches to‘going mobile’
  • 20. Out (temporarily): what that actually means...
  • 21. Out (temporarily): what that actually means...
  • 22. Out (temporarily): what that actually means...
  • 23. 0. Apps
  • 24. 1. Responsive
  • 25. http://ami.responsivedesign.is
  • 26. http://evolvingtowardagile.blogspot.co.uk/2013/04/an-experience-report-building-mobile.html
  • 27. http://www.netmagazine.com/tutorials/build-responsive-site-week-going-further-part-5
  • 28. http://www.zdnet.com/blog/sap/what-is-the-ultimate-ruggedized-mobile-device/1043
  • 29. 2. MDot
  • 30. http://xkcd.com/869/
  • 31. http://googlewebmastercentral.blogspot.co.uk/2013/06/changes-in-rankings-of- smartphone_11.html
  • 32. http://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/googles-changing- recommendations-on-seo-for-mobile/
  • 33. http://sarawb.com/2012/03/07/content-strategy-responsive-design/
  • 34. http://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/googles-changing-recommendations-on-seo- for-mobile/ http://trentwalton.com/2011/07/14/content-choreography/
  • 35. http://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/googles-changing-recommendations-on-seo- for-mobile/ http://trentwalton.com/2011/07/14/content-choreography/
  • 36. http://www.cennydd.co.uk/2013/the-gradient-chart
  • 37. http://baymard.com/blog/content-on-mobile-vs-desktop
  • 38. https://medium.com/design-ux/d35eacec9e45
  • 39. 3. Adaptive
  • 40. http://bradfrostweb.com/blog/post/beyond-squishy-the-principles-of-adaptive-design/
  • 41. http://bradfrostweb.com/blog/post/beyond-squishy-the-principles-of-adaptive-design/
  • 42. Everything that can be digital will be digital. Razorfish strapline
  • 43. http://econsultancy.com/uk/blog/63061-eight-ways-estate-agents-can-make-the-most-of-mobile
  • 44. 1. Metadata
  • 45. http://intentionaldesign.ca/2013/07/07/dita-to-web-the-next-big- thing-part-2/
  • 46. http://intentionaldesign.ca/2013/07/07/dita-to-web-the-next-big- thing-part-2/
  • 47. 2. Tools
  • 48. a. Testing
  • 49. http://www.howtogomo.com/en-gb/d/test-your-site/#getmo-meter
  • 50. http://www.browserstack.com/
  • 51. http://vanamco.com/ghostlab/
  • 52. b. design tools and workflow
  • 53. c. travel light
  • 54. d. look for structure opportunities
  • 55. Spitfire Ale http://spitfireale.co.uk
  • 56. e. learn about microdata and rich snippets
  • 57. f. learn about markup languages
  • 58. g. ask more from your developers
  • 59. Q, M and Team Chunk OO, 2013
  • 60. Simon Bostock Strategy & Planning Deeson Online http://deeson-online.co.uk @deeson_labs http://www.linkedin.com/in/bostocks