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Towards a mobile content strategy
 

Towards a mobile content strategy

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Simon Bostock, digital strategy and planning, Deeson Group

Simon Bostock, digital strategy and planning, Deeson Group
Digital impact conference
www.charitycomms.org.uk/events

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    Towards a mobile content strategy Towards a mobile content strategy Presentation Transcript

    • Digital Impact Conference An Ambivalent Mobile Content Strategy
    • What practical tools and techniques can charity communicators use to help their organisations better communicate with a dual-screening, multi-channel, mobile first audience?
    • Some Drupal developers, 2013
    • We shall return to the developers later . . .
    • Because . . . QuickTime™ and a GIF decompressor are needed to see this picture.
    • Stolen from Cleve Gibbon: http://www.slideshare.net/cleveg/defining-content-architecture
    • http://chiefmartec.com/2011/08/marketing-technology-landscape-infographic/
    • New and Improved Scary slide!
    • http://chiefmartec.com/2012/09/marketing-technology-landscape-supergraphic-2012/
    • http://www.fastcodesign.com/1671735/infographic-the-intricate-anatomy-of-ux-design#1
    • http://tahoedesigner.com/
    • Found here: http://www.fusionthetic.com/design/fusionthetic-brand-design/
    • Team Chunk vs Team Blob
    • Introducing Team Blob...
    • http://www.silverstripe.org/forms-newsletter-blog-modules-released/
    • http://www.silverstripe.org/customising-the-cms/show/7952
    • Introducing Team Chunk...
    • (In a minute...) Introducing Team Chunk...
    • In scope: four-ish approaches to‘going mobile’
    • Out (temporarily): what that actually means...
    • Out (temporarily): what that actually means...
    • Out (temporarily): what that actually means...
    • 0. Apps
    • 1. Responsive
    • http://ami.responsivedesign.is
    • http://evolvingtowardagile.blogspot.co.uk/2013/04/an-experience-report-building-mobile.html
    • http://www.netmagazine.com/tutorials/build-responsive-site-week-going-further-part-5
    • http://www.zdnet.com/blog/sap/what-is-the-ultimate-ruggedized-mobile-device/1043
    • 2. MDot
    • http://xkcd.com/869/
    • http://googlewebmastercentral.blogspot.co.uk/2013/06/changes-in-rankings-of- smartphone_11.html
    • http://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/googles-changing- recommendations-on-seo-for-mobile/
    • http://sarawb.com/2012/03/07/content-strategy-responsive-design/
    • http://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/googles-changing-recommendations-on-seo- for-mobile/ http://trentwalton.com/2011/07/14/content-choreography/
    • http://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/googles-changing-recommendations-on-seo- for-mobile/ http://trentwalton.com/2011/07/14/content-choreography/
    • http://www.cennydd.co.uk/2013/the-gradient-chart
    • http://baymard.com/blog/content-on-mobile-vs-desktop
    • https://medium.com/design-ux/d35eacec9e45
    • 3. Adaptive
    • http://bradfrostweb.com/blog/post/beyond-squishy-the-principles-of-adaptive-design/
    • http://bradfrostweb.com/blog/post/beyond-squishy-the-principles-of-adaptive-design/
    • Everything that can be digital will be digital. Razorfish strapline
    • http://econsultancy.com/uk/blog/63061-eight-ways-estate-agents-can-make-the-most-of-mobile
    • 1. Metadata
    • http://intentionaldesign.ca/2013/07/07/dita-to-web-the-next-big- thing-part-2/
    • http://intentionaldesign.ca/2013/07/07/dita-to-web-the-next-big- thing-part-2/
    • 2. Tools
    • a. Testing
    • http://www.howtogomo.com/en-gb/d/test-your-site/#getmo-meter
    • http://www.browserstack.com/
    • http://vanamco.com/ghostlab/
    • b. design tools and workflow
    • c. travel light
    • d. look for structure opportunities
    • Spitfire Ale http://spitfireale.co.uk
    • e. learn about microdata and rich snippets
    • f. learn about markup languages
    • g. ask more from your developers
    • Q, M and Team Chunk OO, 2013
    • Simon Bostock Strategy & Planning Deeson Online http://deeson-online.co.uk @deeson_labs http://www.linkedin.com/in/bostocks