Tips for Earning More Online

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Howard Lake, UK Fundraising
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Tips for Earning More Online

  1. 1. Social Media Conference 21 March 2012 #CCsocmed www.charitycomms.org.uk
  2. 2. Top tips for earning more online Howard Lake Fundraising UK Ltd CharityComms Social Media Conference www.fundraising.co.uk 21 March 2012 hlake@fundraising.co.uk/www.flickr.com/photos/rosauraochoa/3256859352 @howardlake
  3. 3. since November 1994 since November 1994
  4. 4. Today• getting started - your website & email• three approaches – give your supporters social actions – make your site’s action social – curate the best content to show impact
  5. 5. March 2012
  6. 6. March 2012
  7. 7. 1. Getting started Photo: www.flickr.com/photos/hawee/3227480813/
  8. 8. The very beginning • Get the basics of your website and email communications right • (Re)build for mobile
  9. 9. Check your site works• Add a link to one of your pages on a Facebook page. What info is picked up? rci se Exe
  10. 10. Add social media to email
  11. 11. Add Facebook Like button www.facebook.com/facebook-widgets/
  12. 12. blog.justgiving.com/charities/what-value-a-like-on-average-5-apparently/• on average, six ’likes’ are needed for one donation
  13. 13. 2. Three approaches
  14. 14. It’s not all about you
  15. 15. 2.1 Offer tools on your site• Tweet this• Share (embed) this video• Facebook cover images• Email text adverts• Banner/button ads• ...
  16. 16. www.fundraising.co.uk © 2010 Fundraising UK Ltd
  17. 17. Tweet yourself• Write three tweets that your supporters can send on your behalf• Need the code? Use clicktotweet.com.• Try www.fairtweets.com rci se Exe
  18. 18. 2.2 Social commerce
  19. 19. Link supporter actions to... 20% of sponsors do this For every person who shares a link via Facebook Connect, one person comes back to Justgiving
  20. 20. 6 Sep -- 6 Oct 2011 on JustGiving6 Sep 6 Oct 2011 on JustGiving
  21. 21. How social can you be?• What actions on your site can you make social? rci se Exe
  22. 22. 2.3 Curation• Search for and identify those who mention you• Gather, edit, present and give context to focused information
  23. 23. Curation is... Curation, not creation, is king Guy Kawasaki, co-founder of Alltop
  24. 24. Wired UK, April 2012
  25. 25. • Daily email updates• Search for – your Twittername Tweetbeep.com Tweetbeep.com – hashtag Samepoint.com Samepoint.com – keyword Socialoomph.com Socialoomph.com – event name
  26. 26. Celeb’s tweet = patronwww.forceschildrenstrust.org/about-us/trustees-and-patrons.html
  27. 27. www.fundraising.co.uk © 2010 Fundraising UK Ltd
  28. 28. On Twitter we found...
  29. 29. Twitter got us on BBC 1 One Show
  30. 30. Basic curation with Twitter
  31. 31. Curating Twitter
  32. 32. Ask and learn in personwww.fundraising.co.uk www.nfptweetup.org.uk © 2010 Fundraising UK Ltd
  33. 33. Photo: russelldavies (www.flickr.com/photos/russelldavies/375434178)
  34. 34. Thank youHoward LakeFundraising UK Ltdwww.fundraising.co.ukhlake@fundraising.co.uk01206 579081www.twitter.com/howardlakewww.twitter.com/ukfundraising

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